Pertama Digital Berhad (PDB) announces the appointment of Lim Nasrul Halim as its CEO, Designate, heralding a bold new era in the company’s mission to revolutionise Malaysia’s digital ecosystem with impactful, inclusive, and innovative solutions.
At 40, Mr. Halim brings nearly two decades of experience as a transformative corporate strategist, having driven groundbreaking results across technology, venture capital, private equity, and global brand expansion.
During his 20 years of corporate leadership, Mr. Halim has held key roles across diverse industries, including guiding a government-linked corporation (GLC) in Malaysia, contributing to Enterprise Development Centre Singapore (EDC), and spearheading growth for global tech companies and renowned international brands. His ability to execute large-scale strategies and deliver sustainable growth underscores his expertise in navigating complex markets, fostering innovation, and achieving transformative business outcomes.
As CEO, Designate, Mr. Halim will spearhead several high-impact initiatives at PDB designed to position the company as a frontrunner in Malaysia’s digital transformation. Key among these is the delivery of PDB’s regularisation plan, encompassing the strategic acquisition of Kridentia Tech Sdn. Bhd., a leader in digital identity and biometrics, and a surveillance technology company based in Singapore, which will strengthen PDB’s portfolio of cutting-edge digital security and identity solutions.
In a move to expand its global footprint, PDB has signed a Memorandum of Understanding (MOU) with Ruya Holdings Limited, a Dubai-based company, to co-develop advanced identity and biometrics solutions powered by artificial intelligence.
This collaboration will leverage the combined expertise of both companies to set new benchmarks in secure and innovative digital technologies.
Mr. Halim will also oversee the expansion of KOCEK, PDB’s innovative platform for inclusive financial transactions, in partnership with local financial institutions. This expansion includes the development of a targeted digital solution for school children, aimed at cultivating financial literacy and enabling cashless transactions in schools.
Additionally, PDB is introducing a tailored solution for small-scale traders, designed to bridge the digital divide by providing underserved communities with critical and affordable financial tools. This initiative will empower traders in the B40 segment to access opportunities and thrive in the digital economy.
“This is a defining moment for Pertama Digital Berhad and for Malaysia’s digital transformation,” said Halim. “I am honoured to lead PDB as we embark on a journey to empower communities, create meaningful impact, and push the boundaries of what is possible with technology. By driving strategic acquisitions, forging groundbreaking collaborations, and expanding platforms like KOCEK, we aim to deliver solutions that uplift lives, enable businesses, and transform Malaysia into a truly inclusive digital nation.”
“This is an exciting time for Pertama Digital Berhad as we embark on a transformative journey under Halim’s leadership,” said Datuk Ahmad Nazri bin Abdullah, Chairman of PDB. “Halim’s extensive experience and visionary approach will undoubtedly propel PDB to new heights. We are confident that his strategic expertise and commitment to innovation will enable us to deliver impactful solutions that address the needs of Malaysians and position us as a leader in the digital ecosystem.”
