SHANGHAI: Sales of Malaysian durians in China are experiencing a remarkable surge, offering a significant boost to the country’s durian industry. The increase in demand comes in the wake of Chinese President Xi Jinping’s recent visit to Malaysia, and reflects growing consumer interest in fresh, tree-ripened fruit.
Between August and December 2024, Malaysia exported RM24.8 million (US$5.6 million) worth of fresh durians to China, according to the Ministry of Agriculture and Food Security. Industry experts attribute this growth to improved logistics, rising consumer preference for premium fruit, and strengthened diplomatic ties between the two nations.
“Fresh durians, transported to China by air within 48 hours of harvest, are highly popular among affluent Chinese consumers,” said Guo Min, Deputy Marketing Director at Joy Wing Mau, a major fresh fruit distributor in China. “Our Malaysian partners have increased exports by 30 per cent this year, boosting our confidence in further developing the market.”
Vivian Wang, Marketing Director at Dole Asia Holdings, echoed this optimism. “Fresh Malaysian durians are among the fastest-growing imported fruits in China. This trend creates substantial opportunities for growers in Malaysia.”
While Thailand remains the market leader, holding 57 per cent of China’s US$6.99 billion durian market, and Vietnam accounts for 38 per cent, Malaysian durians are gaining traction. Malaysia and the Philippines together recorded US$38.2 million in durian sales to China last year. Malaysia’s appeal lies in the distinctive quality of its fruit—durians that are allowed to ripen naturally on the tree, unlike many Thai and Vietnamese varieties. This enhances flavour and aroma, making them highly desirable among discerning consumers.
“The consistent supply and the premium nature of Malaysian durians set them apart,” said a representative from a food processing company. “Chinese consumers are increasingly valuing authenticity and quality.”
Jiang Jianli, Logistics Director at Goodfarmer Fresh Fruit Trading, noted that demand for high-quality imports remains steady in China. “The market for fresh produce continues to grow. Health-conscious consumers are willing to pay for premium imported fruits, providing further opportunities for suppliers.”
This momentum is reflected in the success of the China International Import Expo (CIIE), which has become a key platform for global agricultural and food product suppliers. In 2024, the expo recorded US$80 billion in purchase agreements—a 2 per cent increase from the previous year. More than 800 international companies from over 70 countries participated, positioning Malaysia to further expand its durian footprint in China.
The surge in durian exports not only represents a win for Malaysian agriculture but also symbolises the deepening trade relationship between Malaysia and China, fuelled by diplomatic goodwill and a shared appetite for premium produce.–MALAYMAIL
