ZUS Coffee, the Malaysian specialty coffee chain backed by Indonesia’s Kapal Api Group, is accelerating its regional expansion strategy with plans to enter the Indonesian and Thai markets in 2025.
In a recent interview with Bloomberg, Chief Operating Officer Venon Tiann outlined the brand’s next phase of international growth, which builds on its recent forays into Brunei, the Philippines, and Singapore. The move signals the company’s ambition to deepen its footprint across Southeast Asia.
The expansion plans follow a substantial investment round in 2023, during which ZUS Coffee secured RM250 million (approximately IDR 970 billion) in funding. The round was led by KV Asia Capital and KWAP (Kumpulan Wang Persaraan), with strategic backing from the Kapal Api Group—Indonesia’s FMCG giant and parent of Excelso coffee shops.
The brand aims to open at least 200 outlets across the region, capitalising on the rising demand for accessible, high-quality coffee experiences.
In parallel with its expansion, ZUS Coffee recently unveiled ZUS Signature, a premium product line designed to position the brand in direct competition with high-end coffee retailers. With a focus on exclusivity and craftsmanship, ZUS Signature represents the company’s intent to capture market share in the premium segment while maintaining its mass appeal.
-Bloomberg
