MALAYSIA: At its annual SAP Sapphire conference, SAP SE (NYSE: SAP) unveiled a wave of Business AI innovations poised to redefine enterprise performance. Anchored by its intelligent assistant Joule, new partnerships, and advanced data tools, the tech giant is pushing productivity gains of up to 30% while making AI a core driver of modern business transformation.
“SAP combines the world’s most powerful suite of business applications with uniquely rich data and the latest AI innovations to create a flywheel of customer value,” said SAP CEO Christian Klein. “We’re delivering on the promise of Business AI as we drive digital transformations that help customers thrive in an increasingly unpredictable world.”
Central to SAP’s announcement is the expanded role of Joule, its generative AI assistant, now integrated across applications and systems. With enhanced capabilities powered by WalkMe, Joule learns user behaviour and anticipates business needs in real time, turning it into a proactive productivity partner for everyday workflows.
Through a strategic partnership with Perplexity AI, Joule now leverages SAP’s Knowledge Graph and real-time business data to generate visual, structured responses that help users make smarter, faster decisions.
SAP also introduced a library of Joule Agents, task-specific AI tools designed to streamline operations across customer experience, supply chain, finance, HR, and more. These agents, built on real-time data, function autonomously and are interoperable with SAP’s extensive enterprise ecosystem.
To support scalable AI adoption, SAP launched AI Foundation — an operating system designed to simplify development and deployment of AI across the enterprise. Developers gain a unified interface to build and optimise AI solutions, aided by a new prompt optimizer developed in collaboration with frontier AI lab Not Diamond.
On the data front, SAP rolled out new intelligent applications in SAP Business Data Cloud, tailored to specific business units. These tools simulate outcomes, guide actions, and deliver real-time insights — such as the new People Intelligence app, which transforms HR data into workforce optimisation strategies.
In parallel, SAP and Palantir announced a partnership to support cloud migration and modernisation, promising seamless data connectivity and alignment across enterprise systems.
To ease the shift to the cloud, SAP introduced SAP Business Suite packages, pre-configured for industry-specific needs and embedded with SAP Build for easy customisation. A new solution leveraging Joule, SAP Signavio and SAP LeanIX provides tailored recommendations that can accelerate cloud transformation by up to 35%.
From smart assistants to unified data platforms, SAP’s latest announcements underscore its vision of a more agile, intelligent enterprise — one where Business AI isn’t just integrated, but indispensable.
