Genesis, the premium automotive marque under South Korea’s Hyundai Motor Group, announced an expanded global marketing partnership with the PGA Tour, extending the collaboration through 2030. The new multiyear agreement marks a significant milestone for the brand’s international presence in sports marketing.
Under the enhanced partnership, Genesis has been appointed the first-ever global official vehicle partner for both the PGA Tour and PGA Tour Champions. The company also assumes the role of official mobility partner for the PGA Tour, further embedding its brand into the professional golf ecosystem.
A cornerstone of the agreement sees Genesis become the inaugural sponsor of the PGA Tour’s newly launched World Feed, a platform created to deliver exclusive content to global golf audiences. This strategic move is designed to elevate Genesis’ visibility and engagement with international markets.
The brand will also maintain a prominent presence through digital activations and year-round content integration at select PGA Tour events, aligning with its broader marketing ambitions.
To mark the announcement, Genesis and the PGA Tour will unveil a new television programme, Driven, scheduled to premiere ahead of the third round of the Rocket Mortgage Classic on CBS in the United States this Saturday.
“Genesis is honoured to become the first-ever global official vehicle sponsor of the PGA Tour. This milestone reflects the deep trust and shared vision between our two organisations, built over years of partnership,” said Jose Muñoz, Chief Executive Officer of Genesis and Hyundai Motor Company.
-Yonhap
