Malaysia-based delivery platform Haloje Delivery is set to enter the Singapore market next month, building on its recent expansion into Indonesia as part of a broader strategy to reinforce its Southeast Asian footprint.
Operated by Techzilla Global Solution Sdn Bhd, the platform is positioning itself to capitalise on Singapore’s reputation as a logistics and digital hub, which founder and director Jalluddin Abu Hassan described as a strategic choice for its next phase of growth.
“Singapore is a mature and competitive market, which makes it ideal for testing and refining our service offerings. We will tailor our services to local needs, focusing on efficiency, punctuality, and technology integration,” Jalluddin told Bernama.
Haloje Delivery is also targeting niche cross-border delivery services between Johor Bahru and Singapore, aiming to address a segment that remains underserved by larger platforms.
In Indonesia, the company’s subsidiary PT Haloje Delivery Indonesia signed a memorandum of understanding earlier this month with Persatuan Ummat Islam, an organisation with more than 20 million members, to support the development of the digital economy within local communities.
Having launched in late 2024 in Bekasi, West Java, approximately 20 kilometres east of central Jakarta, Haloje Delivery currently offers a range of services including food delivery, courier services, medicine delivery, groceries, and mobile prepaid credit top-ups. “Our approach in Indonesia is highly community-based, working closely with local organisations and entrepreneurs to ensure alignment with on-the-ground needs,” Jalluddin said.
The company’s regional expansion efforts are supported by the Malaysia Digital X-Port Grant Programme under the Malaysia Digital Economy Corporation (MDEC), which is designed to help Malaysian technology companies scale globally.
While operations in Malaysia have already achieved profitability, Jalluddin emphasised that the company is continuing to reinvest in technology, marketing, and talent to drive growth. He revealed that RM800,000 has been invested in Indonesia and RM200,000 in Singapore to date, with active efforts underway to secure additional funding from investors and strategic partners.
“We are seeking partners who can offer not just capital, but also strategic value to accelerate our growth across ASEAN,” he said.
Established in 2018, Haloje Delivery has been downloaded over 1.6 million times, initially focusing on rural and suburban areas in Malaysia before expanding into urban markets. The platform now holds Malaysia Digital Status and is a key partner in MDEC’s eRezeki programme, a national initiative aimed at empowering lower-income groups by enabling them to earn additional income through digital work.
Jalluddin underscored Haloje Delivery’s ambition to become the leading community-based delivery platform in ASEAN, describing Indonesia and Singapore as critical markets due to their high growth potential and advanced digital readiness.
-Bernama
