LABUAN, The digital economy took the spotlight on the duty-free island of Labuan today as 80 local entrepreneurs participated in a full-day TikTok Shop Workshop, organised by the SME Association of Labuan.
According to Jefery Tan, President of the SME Association of Labuan, the initiative was aimed at equipping micro, small, and medium enterprises (SMEs) with the knowledge and tools to enhance their digital presence, drive sales, and grow their businesses using TikTok Shop.
“Organised in collaboration with TikTok Shop Malaysia, this workshop aligns with the association’s broader mission to support the government’s nationwide push towards SME digitalisation,” he said in a statement.
“Digital transformation is no longer optional—it is essential. This workshop offers local entrepreneurs practical strategies to market and sell their products effectively using the TikTok Shop platform.”
Throughout the day, participants engaged in interactive sessions covering account setup, content creation, and tailored e-commerce strategies—specifically designed to meet the unique challenges of small businesses with limited resources.
“This isn’t just about going viral—it’s about empowering small business owners to expand their customer base, strengthen their brand visibility, and increase revenue through accessible, modern digital tools,” Jefery added.
He further affirmed the association’s commitment to delivering more programmes that empower local SMEs with vital digital capabilities and pave the way for long-term growth in an increasingly digital marketplace.
