SUBANG JAYA, Dobot Malaysia Sdn Bhd is aiming to generate RM3 million in revenue this year as it expands its presence across the country.
Kent Goh, Country Manager for Malaysia and India, said the establishment of Dobot Robotics’ Malaysian subsidiary marks a significant step in the company’s global growth and commitment to advancing technological innovation.
“Our goal is to enhance productivity and accelerate the adoption of Industry 4.0. At the same time, rising ESG (Environmental, Social, and Governance) requirements, increasing labour costs, and stricter regulations on foreign labour are driving higher demand for automation,” he told Bernama at the official launch of Dobot Malaysia’s new branch.
Headquartered in China, Dobot Robotics is a global research, development, and manufacturing company specialising in intelligent collaborative robots. Since its founding in 2015, the company has shipped over 80,000 units to more than 80 countries worldwide.
Goh noted that Dobot has already sold over 500 units in Malaysia over the past five years. With the new expansion, the company will prioritise the automotive and consumer electronics sectors, offering solutions priced between RM10,000 and RM100,000.
During the launch, Dobot Robotics co-founder Jun Jie Xie outlined four key strategies to drive growth in Malaysia: advancing smart manufacturing, strengthening industry-academia collaboration, improving local service capabilities, and building an innovation-driven ecosystem.
“Dobot aims to deliver customised solutions for local manufacturers, optimising processes such as electronics assembly, welding, and quality control to boost global competitiveness,” he said. “By collaborating with system integrators, tech providers, and manufacturers, we hope to foster a robust robotics ecosystem and support comprehensive automation.”
Looking ahead, Goh added that the company plans to expand to Penang next year to increase its market share in Malaysia.
