KUALA LUMPUR, Malaysian small and medium-sized enterprises (SMEs) looking to enter global markets are set to benefit from a new initiative by Alibaba Group, which has launched a targeted support package to accelerate their international growth.
The e-commerce giant has introduced the Performance Guaranteed Package, aimed at helping newly onboarded Malaysian SMEs strengthen their footprint in global B2B trade.
Rocky Lu, Head of Alibaba’s Malaysia business, said the initiative goes beyond a typical promotional campaign—it’s a strategic step to help local SMEs connect more effectively with international buyers.
“With this package, we want to empower Malaysian suppliers to boost their presence in global trade and build greater resilience in today’s rapidly evolving supply chain environment,” he said in a statement.
Exclusively available to Malaysian suppliers who joined Alibaba within the last three months, the package offers guaranteed product exposure, complimentary product optimisation, and priority access to training and support sessions.
The initiative comes as global B2B e-commerce is projected to hit US$20.9 trillion (RM88.15 trillion) by 2027. Aligned with this trend, Malaysia has set a national target of RM1.65 trillion in e-commerce transaction value by 2025 under the National e-Commerce Strategic Roadmap led by Malaysia Digital Economy Corporation (MDEC).
One of the early success stories from the package is Wemb’s Marketing (Malaysia) Sdn Bhd, a local food company that has grown its sales by over 70% since joining Alibaba. The company now exports to more than 30 countries and provides end-to-end services.
“Our global reach was limited before. With Alibaba, our products quickly found new markets worldwide. The platform gave us visibility, tools, and support that allowed us to scale faster than we imagined,” said Director Goh Zhi Yan. “It truly made global digital B2B trade accessible for Malaysian SMEs like ours.”
