TANGERANG, Chinese electric vehicle manufacturer BYD has introduced its most affordable electric car to date, the Atto 1, in the Indonesian market. Unveiled at the Gaikindo Indonesia International Auto Show (GIIAS) on Wednesday, the compact EV is priced below Rp 200 million (approximately US$12,270).
Also known globally as the BYD Seagull, the Atto 1 makes its ASEAN debut in Indonesia, which will serve as the launchpad for its regional expansion. The move reflects BYD’s strategy to capture demand in the underpenetrated entry-level EV segment across Southeast Asia.
“This debut in Indonesia marks the Atto 1’s first appearance in ASEAN. Pre-orders are now open,” said Nathan Sun, Operations Director at BYD Motor Indonesia.
The Atto 1 comes in two variants:
-
Dynamic – Priced at Rp 195 million (~US$12,000), with a range of up to 300 km
-
Premium – Priced at Rp 235 million (~US$14,800), with a range of up to 380 km
These price points make the Atto 1 BYD’s most accessible model in Indonesia, significantly undercutting the prices of its existing models such as the Seal (from Rp 629 million), Atto 3 (Rp 515 million), and Dolphin (Rp 425 million).
With competitive pricing and increasing consumer interest in EVs, the Atto 1 is expected to strengthen BYD’s foothold in Indonesia. EV adoption in the country—Southeast Asia’s largest automotive market—has doubled to 10% in the first half of 2025, up from 5% during the same period last year.
