SEOUL, LG Electronics has announced a new social media campaign to promote the use of ‘LG My Cup’, a dedicated tumbler-cleaning dishwasher. The campaign, which runs from July 30 to August 27, encourages users to share their My Cup experience online.
LG Electronics announces that it holds an authentication event for the ‘LG My Cup’ dedicated cleaner to promote the use of tumblers until the 27th of next month.
Participants can join by posting photos or videos of themselves using My Cup on platforms like Instagram or personal blogs, using hashtags such as #TumblerWasher, #LGMyCup, and #StarbucksTumblerWasher. Users can conveniently locate My Cup units—installed in locations such as Starbucks—through the My Cup app.
As part of the campaign, 2,000 winners will be randomly selected to receive prizes including the LG StandbyME 2, LG tiiun mini, and Starbucks gift cards.
Developed in response to strong ESG interest from corporate clients, My Cup was launched on April 22 (Earth Day) after nearly three years of field testing in partnership with Starbucks Korea. Since then, its adoption has grown rapidly across coffee chains, universities, corporate offices, and government institutions.
Currently installed in over 400 Starbucks locations, LG plans to expand this to 2,000 stores by year-end. The device is also being adopted in university campuses such as Seoul National University, Kyung Hee University, and Pusan National University, and in offices like Hyundai Motor’s Gangnam HQ, Kyobo Life Insurance, and public agencies including Ansan City Hall and the Nakdong River Basin Environmental Office.
Leveraging LG’s expertise in dishwashing technology, My Cup offers powerful cleaning with a 360° rotating wing and 65°C high-pressure water, thoroughly washing both the tumbler body and lid. It offers three cleaning modes:
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Quick Course (30 seconds) – ideal for a fast rinse.
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Standard Course (4 minutes) – for cleaning coffee or dairy residue.
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Drying Course (9 minutes 50 seconds) – for comprehensive cleaning and drying.
The product has received certification from TÜV Rheinland for eliminating 99.999% of harmful bacteria, including E. coli, Listeria, and Salmonella, when using the standard mode.
Designed for convenience, My Cup has a compact 23cm width, making it suitable for tight spaces, and incorporates recycled plastic in its body, touchscreen frame, and input cover—reinforcing LG’s sustainability efforts. 
LG also offers a B2B subscription service for My Cup, including quarterly visits by care managers who perform in-depth maintenance—such as steam-cleaning the lower grill, replenishing detergent and rinse supplies, checking touchscreen operations, inspecting for damage, and replacing internal filters.
Lee Hyang, Head of LG Electronics’ Home Solutions Customer Experience division, said:
“We will continue to promote My Cup as a core part of LG’s growing B2B subscription business, while encouraging a wider culture of tumbler usage.”
