PETALING JAYA, ITMax System Bhd, via its 70%-owned subsidiary Selmax Sdn Bhd, has been appointed by the Shah Alam City Council (MBSA) to operate the Selangor Intelligent Parking (SIP) system — marking its second smart parking contract in the state.
Under the 10-year contract, with an option to extend for another five years, Selmax will be responsible for the deployment, management, and operation of all gazetted parking bays within MBSA’s jurisdiction. The arrangement includes a revenue-sharing model, entitling Selmax to 50% of income derived from parking fees and compounds.
ITMAX, CEO William Tan Wei Lun.
“We’re honoured to once again be entrusted as the SIP operator in Selangor. This reinforces our position as a reliable technology partner for local councils seeking to modernise urban mobility,” said ITMAX managing director and CEO William Tan Wei Lun.
He added that the integration of AI-powered CCTV, monitoring systems, and Mobile Patrol Licence Plate Recognition technology is expected to enhance parking compliance, operational efficiency, and public safety.
According to Hong Leong Investment Bank (HLIB) Research, ITMAX’s successful implementation in Johor has boosted its credibility, laying a strong foundation for its involvement in Selangor’s SIP Phase 1, which includes four councils — MBSJ, Petaling Jaya City Council, MBSA, and Selayang Municipal Council.
The firm noted that the Park@Max Johor digital payment platform has led to a 200% increase in parking revenue for the Kulai Municipal Council since its launch in August 2024, with collection rates in some areas rising from 5%-10% to 30%-40% due to enhanced monitoring systems.
HLIB maintained a “buy” rating on ITMAX, with a target price of RM5.17, also highlighting further growth potential in Johor. The company recently landed its third smart traffic light contract worth RM145 million from Johor Baru City Council.
