KUALA LUMPUR, The Malaysia External Trade Development Corporation (Matrade) has reaffirmed its commitment to supporting the nation’s export growth target of RM2.09 trillion by 2030, which requires an average annual increase of 5.8 per cent.
In a statement, Matrade said it will continue to play a pivotal role in strengthening Malaysia’s global trade presence by expanding international networks and intensifying export promotion efforts, particularly in high-impact sectors aligned with the MADANI economic framework.
Matrade chairman Datuk Seri Reezal Merican Naina Merican noted that the agency’s strategies will be closely coordinated to align with the 13th Malaysia Plan (13MP).
“Our focus will be on enhancing the nation’s export competitiveness by empowering micro, small and medium enterprises (MSMEs), tapping into new and emerging markets, driving product innovation, and navigating an increasingly complex global trade environment through digitalisation and sustainable business models,” he said.
“These initiatives reflect the 13MP’s vision to foster economic growth by boosting exports, promoting inclusivity, and integrating technology and innovation into key industries.”
Matrade chief executive officer Datuk Seri Mohd Mustafa Abdul Aziz highlighted that the agency’s export promotion programmes will prioritise sectors such as electrical and electronic products, halal goods, digital and creative content, agriculture, franchised brands, and services.
He added that Matrade’s overseas office network will be leveraged to provide Malaysian businesses with on-the-ground market insights and opportunities to break into global markets.
The corporation also plans to expand export matching programmes, offer targeted guidance for entering foreign markets, and roll out capacity-building initiatives including seminars, workshops and training courses for MSMEs.
To support government priorities, Matrade will place strategic emphasis on developing high-growth, high-value industries such as electronics, digital gaming and animation, halal products, modern agriculture, global services, and franchising.
Efforts will also be directed towards exploring high-potential markets in South America, Africa, the Middle East and Eastern Europe through increased participation in free trade agreements, business matching events, and export acceleration missions.
According to Matrade, the upcoming National Trade Blueprint 2.0 will act as a comprehensive roadmap to align trade policies, improve execution efficiency, and strengthen Malaysia’s overall export ecosystem.
