PETALING JAYA, Zetrix AI Bhd (formerly My E.G. Services Bhd) is targeting its newly launched NurAI chatbot at financial institutions, fintech companies, legal bodies, and government agencies.
In a statement, director Datuk Mohd Jimmy Wong Abdullah said the rollout will be done in phases. The first phase will introduce a freemium B2C (business-to-consumer) app in Malaysia and Indonesia, offering general Shariah guidance along with premium tools such as inheritance calculators and medical bioethics advice.
The second phase will focus on B2B (business-to-business) and B2G (business-to-government) models, integrating NurAI into the daily operations of Islamic financial institutions, fintechs, halal certification agencies, and Shariah legal authorities.
Touted as the world’s first Shariah-aligned, Islamic values-based large language model, NurAI is built on Islamic principles and the Global South worldview. Zetrix AI said it delivers guidance in line with Shariah rulings on a wide range of topics — from contemporary issues like law, healthcare, and finance to classical themes such as Islamic history, philosophy, and Quranic studies.
“With NurAI, Malaysia strengthens its position not only in halal certification, Islamic finance, and Shariah scholarship but also in ethical AI innovation,” the company said, adding that it reflects a long-term commitment to developing responsible, values-based digital infrastructure for Muslim communities worldwide.
The company noted that most current AI systems, developed in Western or Chinese contexts, may not fully capture Islamic perspectives. This leaves a gap for the world’s two billion Muslims, the US$3 trillion Islamic economy, and the wider Global South, where users want AI tools aligned with their cultural values and religious principles.
NurAI addresses this need, while also supporting the rising demand for AI sovereignty and Shariah-compliant technologies from governments and institutions in Malaysia, Indonesia, and the Gulf Cooperation Council.
