WWF-Malaysia and the Business Council for Sustainable Development (BCSD) Malaysia have entered into a strategic partnership to accelerate plastic circularity in Malaysia’s private sector, focusing on the hospitality, retail, and fast-moving consumer goods (FMCG) industries. The collaboration was formalised on July 2 during the Plastic Circularity Clinic for the Hospitality Sector and Strategic Partnership Ceremony at Aloft Kuala Lumpur Sentral.
(From left) WWF-Malaysia Peninsular Malaysia and Conservation Science associate director Jason Hon, Marketing and Communications director Rozzana Basri, executive director and CEO Sophia Lim, BCSD Malaysia director Emily Oi, director Stefanie Braukmanna and Marea CEO Roberto Benetello.
At the event, WWF-Malaysia officially handed over its Plastic Circularity Toolkit — a digital platform designed to help businesses assess, benchmark, and enhance their plastic waste management practices. The toolkit enables companies to measure their performance against key indicators, identify improvement areas, and integrate circular economy principles into their value chains.
Under the agreement, BCSD Malaysia will lead a Plastic Circularity Clinic Series until December 2025, offering targeted workshops and solution-driven knowledge-sharing sessions tailored to specific sectors.
“This collaboration with BCSD Malaysia is a meaningful step towards building capacity and strengthening systems for better plastic management,” said WWF-Malaysia CEO Sophia Lim. “The toolkit moves businesses from compliance to conviction and from awareness to action. BCSD’s peer learning clinics will be instrumental in supporting this journey.”
The initiative aligns with the Malaysia Plastic Sustainability Roadmap 2021–2030, which targets a 25% recycling rate for plastic packaging by 2025 and the phase-out of single-use plastics by 2030. The clinics will serve as industry platforms for sharing best practices, exploring circular business models, and fostering leadership in sustainability.
BCSD Malaysia director and chairman, Prof Emeritus Tan Sri Dr Zakri Abdul Hamid, said,
“By expanding the use of WWF’s digital toolkit across the private sector, we can help companies pinpoint practical opportunities for improvement and equip them with the support to take action. Collaborations like this are key to building industry capabilities and achieving real progress towards a circular economy.”
The event host, Aloft Kuala Lumpur Sentral — BCSD Malaysia’s Strategic Sustainability Partner and Pilot Venue Host — showcased its commitment as an early adopter of circularity solutions in the hospitality industry. 
The programme also featured a panel discussion on “Circular Solutions for the FMCG, Hospitality and Retail Sectors,” where experts discussed practical approaches to Extended Producer Responsibility (EPR), sustainable packaging, and consumer engagement.
Following the ceremony, a BCSD Circularity Clinic for the Hospitality Sector was conducted in partnership with the Malaysian Recycling Alliance (MAREA), bringing together sustainability practitioners and business leaders, including representatives from Matrade, AEON, UCSI, and Alam Flora.
