From neighborhood coffee stalls to bustling lunchtime eateries, micro, small, and medium enterprises (MSMEs) form the very foundation of Indonesia’s economy. These businesses are everywhere, shaping daily life while driving national growth. According to the Ministry of MSMEs, they account for a staggering 99 percent of all enterprises in the country, contribute 61 percent to Indonesia’s gross domestic product (GDP), and provide jobs for 97 percent of the workforce as of 2023.
Recognizing this immense role, GoFood, Gojek’s on-demand food delivery platform, has long been a trusted partner of MSMEs. Beyond providing a digital marketplace, GoFood actively supports entrepreneurs through initiatives that help them grow stronger, more competitive, and more sustainable. One of its flagship programs is Pojok Belajar (Learning Corner), launched in August 2024.
Pojok Belajar is more than just a training program — it is a practical education and mentoring hub designed for GoFood Merchant Partners who are part of the GoFood Partner Community (KOMPAG), one of Indonesia’s largest culinary MSME networks, with over 212,000 members across 104 cities. Through this initiative, MSMEs gain access to hands-on knowledge about running and scaling a culinary business, ranging from branding and digital marketing strategies to daily financial management. The program delivers intensive monthly learning sessions in major cities nationwide, helping entrepreneurs sharpen their skills and adapt to the evolving food and beverage industry.
In conjunction with National MSMEs Day, GoFood has officially expanded the reach of Pojok Belajar — growing from its initial presence in 8 cities to 24 cities across Indonesia. To support this expansion, GoFood has also deployed 40 accomplished MSME mentors across the regions. These mentors are carefully selected from successful business owners who bring proven track records, deep expertise, and a collaborative spirit. This ensures that merchants not only learn from theory but also gain insights from real-world business experience.
The expansion also reflects the rising enthusiasm of MSME entrepreneurs eager to learn, share, and grow within a supportive community. GoFood has therefore strengthened both the scale and quality of Pojok Belajar. Sessions now offer more diverse perspectives, tailored mentoring, and actionable strategies that merchants can directly apply to their businesses.
According to Dani Oktobianto, Vice President of Sales at Gojek, Pojok Belajar has evolved beyond its original role as an educational program. “It has now become a collaborative space where merchants exchange ideas, share tips, and discover best practices that strengthen their businesses,” he said.
Through this expansion, GoFood reaffirms its commitment to empowering MSMEs, ensuring that the businesses which power Indonesia’s economy continue to thrive in an increasingly digital and competitive marketplace.
