JAKARTA, Industrial machine vision company Cognex Corporation has opened a new representative office in Bekasi, West Java, to strengthen its presence in Indonesia and get closer to manufacturing customers across the Greater Jakarta Area and beyond.
“The opening of this new office marks our commitment to building long-term relationships with manufacturing customers in Indonesia,” said Michael Zhu, Cognex’s Vice President of Sales for Asia, in a press statement. “We want to be on the ground with our customers — listening, understanding, and delivering solutions that make industrial transformation easier and more sustainable.”
The new office is located at M Gold Tower in Bekasi, chosen for its proximity to major industrial hubs on Java Island. Bekasi is home to several large industrial estates, including Jababeka Industrial Estate, MM2100 Industrial Town, Greenland International Industrial Center (GIIC), and East Jakarta Industrial Park (EJIP). These areas are key centers for industries such as food and beverage, automotive, electronics, logistics, and pharmaceuticals — all of which increasingly demand advanced automation and machine vision solutions.
Cognex’s Bekasi office features a local sales and engineering support team, as well as a technology demo room where customers can receive hands-on training, technical consultations, and test real-world applications of Cognex’s solutions.
“With a local team in place, we can respond to customer needs faster and help manufacturers accelerate their move toward more automated and efficient production systems,” said Chong Siong Chuang, Cognex’s Area Sales Manager for ASEAN South. “We see tremendous potential for Indonesia to build a more connected and globally competitive manufacturing sector.”
Indonesia remains a key growth market for Cognex, supported by the government’s push for manufacturing transformation and the sector’s significant role in the economy. Manufacturing currently contributes over 16 percent of Indonesia’s GDP and employs more than 19 million people.
While the sector is still facing headwinds, it is showing signs of recovery. According to S&P Global’s latest report, Indonesia’s Manufacturing Purchasing Managers’ Index (PMI) rose to 49.2 in July, up from 46.9 in June. Although still below the 50-point mark that separates expansion from contraction, the improvement signals a gradual rebound amid challenges such as weak demand and concerns over U.S. tariffs.
