NEW YORK, North America’s leading Asian beauty retailer, SUKOSHI, is set to make waves in New York City with the opening of its newest location this September. Situated at 1542 Third Avenue on the Upper East Side, between 86th and 87th Streets, the store will be the largest Asian beauty destination in the city, redefining the retail experience for skincare and cosmetics enthusiasts.
Founded in 2018, SUKOSHI has played a pivotal role in driving the K-beauty and Asian beauty movement across North America. The upcoming New York store will be its 15th outlet, with the company on pace to surpass 20 locations by the end of 2025. Its rapid expansion is anchored by a focus on cutting-edge skincare consultations, exclusive launches, and immersive in-store experiences. Upcoming openings at Lenox Square, Aventura Mall, King of Prussia, and Bellevue Square further demonstrate SUKOSHI’s momentum in capturing prime U.S. retail markets. Looking ahead, the brand plans to open 40 additional stores by 2026, cementing its position as a major player shaping the future of Asian beauty in the West.
Unlike mainstream retailers where K-beauty shelves remain limited, SUKOSHI offers a curated and extensive collection of over 200 Asian beauty brands. Its assortment goes beyond fleeting trends, emphasizing high-performance products and time-tested skincare solutions that deliver lasting results. By blending discovery with authenticity, SUKOSHI has established itself as the go-to destination for both new innovations and cult classics.
In addition to retail, SUKOSHI is evolving into a brand accelerator, providing a launchpad for emerging Asian beauty labels to scale across North America. Through its community-driven approach, SUKOSHI offers partner brands premium retail space, influencer collaborations, pop-up activations, and distribution opportunities. This has made the retailer a trusted bridge between niche discoveries and mainstream recognition.
SUKOSHI has already secured exclusive North American debuts for two highly anticipated beauty labels — RED CHAMBER and Girlcult, both of which will roll out in 2025 across SUKOSHI locations. This move underscores the retailer’s role as a trendsetter and market leader, introducing breakthrough Asian beauty concepts to U.S. consumers.
“Asian beauty isn’t just a passing wave; it’s reshaping the global beauty landscape,” said Linda Dang, CEO of SUKOSHI. “Our mission is to champion the visionary brands behind this movement while creating spaces where discovery, education, and community make beauty more meaningful for everyone.”
With its largest store yet, SUKOSHI is not only elevating the Asian beauty retail experience in New York but also cementing its influence as a cultural and commercial force across North America.
