AirAsia Targets 45% Share Of Malaysia Market, 70% In Domestic Segment

CEBU, AirAsia is setting its sights on capturing up to 45 per cent of Malaysia’s total aviation market and 70 per cent of the domestic segment within the next two years, driven by fleet expansion and international growth plans.

AirAsia Aviation Group chief commercial officer Amanda Woo said the airline currently commands about 41 per cent of Malaysia’s overall market and 60 per cent domestically.

“With additional capacity and new aircraft deliveries, we are confident of increasing our overall share to 45 per cent and our domestic share to 70 per cent,” she told Bernama at the relaunch of AirAsia’s direct flight between Kuala Lumpur and Cebu, the Philippines, on Tuesday. Woo said AirAsia has fully restored its capacity across ASEAN and India after the COVID-19 pandemic and is now pushing into new markets.

“This year we launched flights to Karachi (Pakistan) and Tashkent (Uzbekistan), with Istanbul next on the roadmap. We are also exploring the Gulf region as a key hub to connect Kuala Lumpur with Europe, including London,” she said.

She added that the expansion aligns with AirAsia’s multi-hub strategy and its goal of positioning Kuala Lumpur as the group’s mega hub, offering seamless connectivity within ASEAN and beyond.

“Malaysia remains our core market, and we want Kuala Lumpur to stand out as the preferred hub. With more aircraft coming in, we are confident of boosting our presence both locally and internationally,” Woo said.

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