KUALA LUMPUR, Bata Malaysia is set to grow its footprint with new store openings every year, focusing on Johor and East Malaysia, while also upgrading its existing outlets.
Managing director for Malaysia and Singapore, Rabi Hasnabi, said the company is also boosting its online business, which has tripled in sales over the past three years and made Bata the first footwear brand in Malaysia to sell on TikTok.
Bata Malaysia and Singapore managing director Rabi Hasnabi.
Despite cautious consumer spending, Rabi said the outlook for Bata remains positive through 2026. “Consumers are more careful due to uncertainties, but we have strong programmes in place to meet changing demand with affordable, stylish and comfortable footwear,” he told Bernama in conjunction with Bata’s Founder’s Day celebration.
The brand marked its 131st anniversary globally and 95 years in Malaysia on Sept 21, celebrating its deep roots in the country. With over 240 stores nationwide and a fast-growing online presence, Bata continues to blend international expertise with local insights. Women’s footwear remains its top-selling category, consistent across the nation, Rabi noted.
On supply chain resilience, he said Bata is not affected by US tariffs or the US-China trade tensions. Operating 20 production facilities worldwide and present in over 70 countries, Bata leverages global design and sourcing while tailoring products to local needs.
“You may find shoes designed in Italy but produced in Asia, specifically adjusted for Malaysian feet. This gives us scale while ensuring affordability and comfort without sacrificing quality,” Rabi added.
