KUALA LUMPUR, EHH Food Industry Sdn Bhd has marked a new milestone in Malaysia’s food sector with the unveiling of its new corporate logo and a refreshed logo for its well-known brand, Cap Kunci. The initiative is part of the company’s strategy to strengthen its presence in both local and international markets.
Held at Mydin Subang Jaya USJ from Sept 29 to Oct 5, the event — themed “Cap Kunci Bersama Keluarga MADANI @ Mydin USJ” — also featured the introduction of EHH’s latest product, Suhun Segar (Fresh Glass Noodles).
According to EHH Food Industry, the campaign “Bringing Malaysians Together Through Food” celebrates the nation’s spirit of unity and the shared bond created through meals enjoyed together.
“Food is more than just nourishment — it represents togetherness and unity that transcend backgrounds, cultures, and generations,” the company said in a statement.
Corporate communications executive Nismawaty Nurdin said the launch highlights EHH’s dedication to producing halal, healthy, safe, and affordable food accessible to all Malaysians.
“In line with our tagline, ‘Sentiasa Segar, Sentiasa Sedap’ (Always Fresh, Always Delicious), this reflects our belief that food connects communities and strengthens social harmony,” she added.
As part of its corporate social responsibility (CSR) initiative, EHH Food Industry also launched the ‘Kotak SARA Rahmah’ programme — a collaboration with halal wholesaler and retailer Mydin Mohamed Holdings Bhd. Through this effort, 20 asnaf families received boxes of groceries worth RM100 each, personally sponsored by EHH staff. “This initiative supports Mydin’s ongoing efforts to assist underprivileged communities in line with the government’s aid programmes,” said Nismawaty.
Officiating the event, Port Klang assemblyman Azmizam Zaman Huri commended EHH’s initiative for aligning with the state’s efforts to boost the halal economy and promote local brands.“Such events create opportunities for Malaysian SMEs to expand and collaborate with major platforms like Mydin. Cap Kunci continues to set a benchmark by maintaining high product standards and full compliance with the Food Act,” he said. He added that EHH’s new product demonstrates how local brands can rival international ones while promoting innovation within the food sector.
The event also recognised 10 loyal SME partners for their continued support and featured a community cooking competition, which was won by Syarifah Norsyuhadah Syed Mohamed Rashid, 39, with her fried Vietnamese spring roll dish.
EHH Food Industry will next showcase its Suhun Segar in 200g and 500g packs at the upcoming Selangor International Food & Beverage Expo (SIE) 2025 at the Kuala Lumpur Convention Centre (KLCC) on Oct 9, focusing on the business-to-business (B2B) segment.
