SHANGHAI, Integrated durian producer DSR Taiko Bhd (KL:DSR) is strengthening its push into the Chinese market, setting an ambitious sales target of RM100 million within the next two years by expanding exports of its Musang King-based products.
Chief executive officer Datuk Ng Lian Poh said the company, which recorded RM6 million in sales from China last year, aims to capitalise on strong demand through its participation in the Malaysia International Halal Showcase (MIHAS)@Shanghai, held alongside the China International Import Expo (CIIE).
“Chinese consumers love Musang King—it practically sells itself. However, most prefer ready-to-eat processed products over fresh durians because they are more convenient and have a milder aroma,” Ng told Bernama on Wednesday.
DSR Taiko, which manages over 50 hectares of Musang King orchards, is now shifting its focus toward value-added durian products such as beverages, snacks and desserts. Popular exports include durian ice cream, coffee, teh tarik, and the company’s latest innovation — individually packed durian pizzas.
To strengthen distribution, DSR has appointed agents in Guangxi, Shanghai, Hangzhou, and Fujian (Xiamen), with Nanning serving as its central hub. The company currently operates six physical outlets across China, including kiosks and Malaysia Iconic Stations — one at Nanning’s railway station and three in Hangzhou — with another opening in Shanghai next month.
A Durian Fest scheduled for Nov 21 in Nanning will serve as a key promotional platform to boost brand presence and sales.
“After years of product development in Malaysia, we’re now fully export-ready,” Ng said. “Our goal is to derive 70% of total revenue from overseas markets, focusing mainly on premium processed durian products.”
He added that demand in China continues to outpace supply, prompting the company to seek mature orchards aged 15 years and above to expand production capacity.
Beyond China, DSR Taiko has also established a presence in Taiwan, Hong Kong, Macau, Singapore, Canada, and Australia. However, Ng emphasised that China remains the company’s top priority, citing its vast consumer base and strong appetite for Malaysian durian products.
