Malaysian firms are tapping into China’s growing halal market by showcasing their products at the Malaysia International Halal Showcase in Shanghai (Mihas@Shanghai), held alongside the China International Import Expo (CIIE). The event provides a platform for local exporters to reach one of the world’s largest Muslim consumer bases.
Participants include G&R Foods Sdn Bhd, Sirehemas Pharma Sdn Bhd, and Tech Food Ingredients Sdn Bhd, all highlighting Malaysian food and beverage products tailored for international buyers.
Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi (centre) at the launch of MIHAS@Shanghai 2025 at the National Exhibition and Convention Center, Shanghai.
Perak-based G&R Foods, a family-owned business with over 30 years of experience, is introducing murukku, a traditional Indian snack, to Chinese consumers. Managing director T Gunalan said the company expanded from night markets to major supermarkets like 99 Speedmart, Lotus’s, and Giant, and has exported to countries including Australia, Dubai, Yemen, Jordan, and Singapore. “We aim to enter the Chinese market by year-end,” he added.
Sirehemas Pharma, participating internationally at Mihas for the first time, is promoting durian-based products such as Musang King durian coffee and durian popcorn. Executive director and CEO Nik Juzailah Juhari said the company targets RM2 million in sales, noting early interest from buyers in Mauritius and Saudi Arabia with potential orders worth around RM600,000. Sirehemas products are already available in Cambodia, Indonesia, Singapore, and Qatar, with support from the Halal Technology Fund.
Tech Food Ingredients, attending Mihas for the second time, is presenting durian and gula melaka pastes to the Chinese market. CEO R Narendranath emphasized that Malaysian durian-based products are not only high-quality but also halal-certified and meet global food safety standards. The company currently exports to Saudi Arabia, Hong Kong, Indonesia, Singapore, and Vietnam, and plans to enter China next year.
The participation of these Malaysian firms highlights the strong potential of local halal products in international markets, particularly in China, home to over 20 million Muslims. Mihas@Shanghai continues to provide a valuable platform for connecting Malaysian exporters with global buyers and expanding their footprint in the region.
