Pemandu Group has officially launched its investment arm, Pemandu Capital, marking its entry into direct equity ownership with the acquisition of a majority stake in personal care manufacturer Intramiles Sdn Bhd.
Intramiles produces over 1,600 products spanning hair care, skin care and body care categories, serving a broad customer base in the fast-moving consumer goods segment.
Announcing the move, Pemandu Group chairman Datuk Seri Idris Jala said the launch signals a shift from advisory to active ownership.
“With Pemandu Capital, we are putting our skin in the game. This is not advisory from the sidelines. We are building companies from within — embedding leadership, driving execution and creating enduring enterprise value,” he said in a statement.
Pemandu Group chairman Datuk Seri Idris Jala (second from left) shaking hands with Intramiles Sdn Bhd co-founder Chan Chum with CEO Nishan MPR Veera Kumar (left) and co-founder Low Sau Choo during the launch of Pemandu Capital.
Intramiles co-founders Chan Chum and Low Sau Choo will remain actively involved in the company’s operations. They said the partnership reflects Pemandu Capital’s commitment to preserving the company’s legacy while accelerating its next phase of growth.
Pemandu Capital aims to position Intramiles as a globally competitive player through structured growth strategies, while safeguarding the founders’ vision and business foundation.
The firm’s investment model is structured around three phases: stabilising financial and operational performance within the first 100 days, strengthening margins and operational discipline, and expanding into new markets, customer segments and product offerings.
As part of this hands-on approach, Nishan MPR Veera Kumar has been appointed chief executive officer of Intramiles. He was previously the first chief operations officer of Pemandu Associates and is currently managing director of Perintis Akal Sdn Bhd. His role will focus on embedding leadership and driving operational execution from within the company.
Pemandu Group said the acquisition represents the first case under its Transformational Capital framework, as it seeks to build a broader portfolio of high-potential small and medium enterprises.
Founded in 2009 as Malaysia’s government delivery unit under the Prime Minister’s Department, Pemandu later transitioned into the private sector as a consultancy and investment group. It has since expanded its footprint internationally, working with organisations across Asia, Africa and the Middle East.
Today, the group operates through its consulting arm, Pemandu Associates, and its newly launched investment arm, Pemandu Capital, applying its proprietary 8-Step Big Fast Results methodology in both advisory and ownership roles.
Idris, a former Cabinet minister, is widely recognised for leading the turnaround of Malaysia Airlines and previously held senior leadership roles at Shell.
