Johor Corporation’s (JCorp) real estate and infrastructure arm, JLand Group Sdn Bhd (JLG), has partnered with property media and data platform EdgeProp to enhance data-driven capabilities and strengthen its market position across Johor’s evolving real estate sector.
The collaboration was formalised through a memorandum of understanding (MoU) signed in Kuala Lumpur on Tuesday, according to a joint statement.
(From left) Group Managing Director of Juand Group Datuk Akmal Ahmad; JLand Group Chief Innovation‹ Digital Otticer, Is Muhammad Izzat Abdul Aziz; EdgeProj Head of Business Development, Nimalen Parimalam; and Managing Director of EdgeProp, Alvin Ong.
Under the agreement, EdgeProp will serve as JLG’s strategic knowledge partner, supporting its digital transformation through the EdgeProp EPIQ platform—an integrated property data and analytics solution that delivers market insights via a centralised digital mapping system.
Through the partnership, JLG aims to combine EdgeProp’s data intelligence with its own development expertise and regional market knowledge to improve operational efficiency, sharpen market positioning, and support a more connected, data-driven property ecosystem in Johor.
The MoU outlines three main areas of collaboration: improving internal workflows, strengthening market visibility and project positioning, and exploring the development of a regional digital platform. A key initiative includes integrating a unified data dashboard into JLG’s systems to streamline research, planning, and market analysis across its residential, commercial, and industrial portfolios.
The partnership will also utilise EdgeProp’s cross-border media platform to boost JLG’s market presence through coordinated, data-driven marketing and content strategies.
In addition, both parties will explore building a specialised regional digital platform powered by the EPIQ engine, enabling JLG to integrate its regional data with EdgeProp’s nationwide property database.
JLG group managing director Datuk Akmal Ahmad said the collaboration marks a significant step in accelerating the company’s shift towards a data-driven development model. He noted that integrating advanced data analytics will enhance decision-making, from evaluating land bank opportunities to planning developments and responding more effectively to market trends.
Meanwhile, EdgeProp managing director Alvin Ong said the partnership provides a strong data foundation to support JLG’s digital ambitions. He added that the collaboration will help drive growth initiatives, including developments linked to the Johor-Singapore Special Economic Zone.
