AEON360 has partnered with Google Cloud to improve how customers shop, pay and access services across the AEON ecosystem.
The multi-year collaboration will start in Malaysia before expanding to other Southeast Asian markets where AEON operates.
(From left to right) Glen Cha, Chief Technology Officer, AEON360; Low Ngai Yuen, Managing Director, AEON360; Daisuke Maeda, Chairman, AEON360; Hana Raja, Country Manager, Malaysia, Google Cloud.
AEON360 said the initiative is part of its plan to connect its retail, financial services and lifestyle businesses using artificial intelligence.
Chairman Daisuke Maeda said the partnership will help shift AEON from basic digital services to AI-driven “agent” systems that can recommend products, handle tasks and personalise offers for customers, starting in Malaysia.
As part of the collaboration, AEON360 will use Google Cloud’s BigQuery to build a shared data platform across its businesses. This will support AI tools that deliver more personalised product recommendations, pricing, rewards and financing options based on customer behaviour and consented data.
The system aims to create a more seamless experience across AEON services, including platforms like myAEON2go and AEON MaxValu, where customers can receive tailored offers, check stock availability and access payment or rewards options.
The partnership also includes AI development and staff training through a new Innovation Foundry in Kuala Lumpur, supported by Google Cloud. The centre will help train employees and build AI tools for retail and customer engagement.
AEON360 will also use Google Cloud’s Gemini Enterprise for customer experience functions and is exploring Google’s Universal Commerce Protocol to extend services to platforms like Google Search. It is also looking into integrating with Google Pay and Google Wallet for smoother transactions.
Google Cloud Malaysia Country Manager Hana Raja said the collaboration will remove fragmented shopping experiences by using AI to create a more connected and seamless customer journey.
AEON360 is a joint venture between AEON Credit Service (M) Bhd and AEON Co. (M) Bhd, formed to unify the group’s retail, finance and lifestyle businesses under a shared data and membership platform.
