AFFIN Group (“AFFIN” or “the Group”) launched the AFFIN ‘KITA BOMBA’ Debit Mastercard, an exclusive card created to honour members of the Fire and Rescue Department of Malaysia, retired fire and rescue personnel, and their eligible family members. The launch was held on 9 May 2026 at Angsana Johor Bahru Mall in conjunction with the Karnival Sambutan Hari Anggota Bomba Sedunia 2026, and was officiated by YB Tuan Nga Kor Ming, Minister of Housing and Local Government Malaysia.
The AFFIN ‘KITA BOMBA’ Debit Mastercard reflects the Group’s continued focus on developing progressive and innovative banking offerings that connect financial solutions with everyday lifestyle needs. The card is designed to be relevant to how customers live, transact and engage, while offering access to banking convenience and lifestyle privileges, including:
• Lifetime Annual Debit Card Fee Waiver.
• Seamless Digital Banking – fully integrated with AffinAlwaysX Mobile Banking Application (“app”), offering real-time transaction tracking, instant alerts, and smart spending tools to keep customers in control anytime, anywhere.
• Lifestyle Privileges – access to travel, hotel and loyalty rewards.
The card design features an artistic interpretation of an emergency response helicopter, inspired by the Fire and Rescue Department of Malaysia’s air rescue and emergency response capabilities. The design reflects the courage, readiness and professionalism of Malaysia’s fire and rescue personnel, while honouring their service and commitment to protecting communities across the nation.
Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of AFFIN Group, said, “We are proud to launch the AFFIN ‘KITA BOMBA’ Debit Mastercard, created exclusively for Malaysia’s fire and rescue community. This card reflects AFFIN’s commitment to delivering personalised, segment-focused banking experiences that are more relevant and closely connected to the communities we serve.”
He added, “As customer expectations continue to evolve, AFFIN is focused on building innovative offerings that connect financial solutions with everyday lifestyle. The Group is expanding its reach across wider communities and states to meet the dynamic needs of customers, while advancing the AFFIN Axelerate 2028 Plan, anchored on Unrivalled Customer Service, Digital Leadership and Responsible Banking with Impact.”
The AFFIN ‘KITA BOMBA’ Debit Mastercard forms part of the Group’s expanding, differentiated card portfolio, designed to reflect the identity, lifestyle, and aspirations of diverse customer segments. The portfolio includes state- and community-centric cards, such as the AFFIN Selangor Visa Debit Card, AFFIN Kinabalu Visa Debit Card, AFFIN Kenyalang Visa Debit Card, and AFFIN Borneo Credit Card, as well as dedicated cards for institutional and uniformed personnel, including the AFFIN LTAT Affiliate Debit Mastercard, with further additions in the pipeline.
The launch further strengthens AFFIN’s ongoing engagement with the fire and rescue community, following the Group’s contribution of van jenazah in support of their welfare needs. Reinforcing this commitment on the ground, AFFIN participated as a Strategic Partner in the Karnival Sambutan Hari Anggota Bomba Sedunia 2026. This presence provided a valuable platform for the Group to engage directly with fire and rescue personnel, their families, and the wider community.
The Group also wishes to congratulate YBhg. Datuk Wan Razly Abdullah on the conferment of Pangkat Penguasa Kanan Bomba (Kehormat) on 28 April 2026, marking a milestone in the deepening relationship between AFFIN Group and the Fire and Rescue Department of Malaysia.
For more information or to apply for the AFFIN ‘KITA BOMBA’ Debit Mastercard, please visit www.affinalways.com or any AFFIN branch nationwide.
