UOB has appointed George Tung as the new Chief Executive Officer of its Hong Kong Branch, effective July 1, 2026, as part of the bank’s strategy to strengthen regional connectivity and support growing cross-border business between mainland China and ASEAN.
Tung succeeds Adaline Zheng, who will assume the role of CEO of UOB China.
UOB Deputy Chairman and Chief Executive Officer Wee Ee Cheong said Hong Kong plays an increasingly important role as a connector between mainland China and ASEAN, adding that the bank is sharpening its focus on enhancing its wholesale banking, private banking and wealth management capabilities.
Tung brings more than three decades of banking experience spanning mainland China, Hong Kong, South Korea and ASEAN markets.
He joined UOB in 2010 and spent a decade leading the Hong Kong Branch’s Wholesale Banking business, overseeing client coverage as well as investment banking, transaction banking, client fulfilment services and portfolio management.
In 2021, he was appointed Country Manager of UOB South Korea, where he strengthened strategic partnerships with leading Korean and international institutions while expanding market connectivity between South Korea and ASEAN.
As CEO of UOB Hong Kong Branch, Tung will be responsible for setting the branch’s strategic direction, driving business growth and reinforcing UOB’s position as a key banking partner connecting clients across Hong Kong, mainland China and ASEAN.
He will also lead efforts to strengthen the bank’s wholesale and private banking businesses, deepen client relationships and enhance engagement with regulators and customers.
Established in 1965, UOB Hong Kong Branch was the bank’s first overseas branch and remains a key part of its regional network supporting cross-border trade, investment and wealth management activities.
