After more than four years as Chief Operating Officer (COO) of the Asia School of Business (ASB), Kristina Rai is returning to Bank Negara Malaysia to head the Financial Education Network National Coordination Office (FENNCO), where she will spearhead the implementation of the National Strategy for Financial Literacy 2026–2030 (NS2.0).
Bank Negara Malaysia (FENNCO) Director, Kristina Rai.
Her appointment marks a significant step in advancing Malaysia’s financial literacy agenda, aimed at strengthening financial resilience and inclusion among Malaysians.
Kristina brings with her an accomplished career spanning three decades at Bank Negara Malaysia, having held leadership roles across Human Resource Development and Talent Management, Strategy Management and Corporate Planning, as well as International Relations Policy. She also played an instrumental role as a financial services negotiator in Malaysia’s Free Trade Agreement (FTA) discussions.
Beyond her contributions within the central bank, Kristina has also served on the Board of Advisors of regional think tank IMAN Research, reflecting her commitment to policy development and thought leadership.
During her tenure at ASB, Kristina was widely recognised for driving operational transformation and supporting key institutional milestones that strengthened the school’s position as a leading business education institution in the region.
At FENNCO, she is expected to champion a collaborative, whole-of-nation approach by working closely with government agencies, industry players, educational institutions and community organisations to enhance financial literacy and empower Malaysians to make informed financial decisions.
The National Strategy for Financial Literacy 2026–2030 seeks to build a financially capable society that is better equipped to navigate economic challenges, manage personal finances responsibly and participate meaningfully in the country’s growing digital economy.
Kristina’s extensive experience in policymaking, talent development and strategic planning positions her well to lead FENNCO in delivering impactful initiatives that support Malaysia’s long-term financial well-being goals.
