Singapore-based Alpha Story has introduced a marketing communications (marcomms) solution in Indonesia aimed at micro, small and medium enterprises (MSMEs), as it looks to broaden access to professional communications services for smaller businesses.
Chief executive officer Jeremy Foo said the initiative leverages artificial intelligence (AI), streamlined processes and a more affordable pricing model to help MSMEs strengthen their storytelling and compete more effectively.
“Indonesia’s MSMEs are the foundation of the economy. Yet professional public relations and strategic communications have long been positioned as services reserved for larger companies,” he said in a statement.
Alpha Story noted that MSMEs make up around 99 per cent of all businesses in Indonesia and contribute 60.5 per cent of the country’s gross domestic product, underscoring their role as the backbone of the economy.
Foo said the scale of Indonesia’s MSME sector presents a major opportunity to expand access to communications strategy, media engagement, search visibility and brand intelligence tools in a rapidly digitalising market.
He added that AI and more efficient workflows can help democratise access to communications services while enabling smaller businesses to build credibility, enhance visibility and compete more effectively.
The company said its Indonesia offering provides a more cost-efficient entry point into professional communications services, including press release development, brand positioning, media outreach, campaign reporting, and guaranteed media placements in Indonesian outlets.
It is designed to support MSMEs, startups, founder-led businesses and growth-stage companies with access to public relations services without requiring long-term retainers or heavy upfront commitments.
Alpha Story has also established a presence in Central Jakarta and operates as an affiliate of Indonesian outdoor advertising firm 8Infini.
As part of its expansion, the company has launched Alpha Echo, an AI-driven brand intelligence platform that helps businesses assess brand perception, competitive positioning and visibility across search, social media and AI-based discovery platforms.
Alpha Echo analyses data from media coverage, social channels, industry trends and brand assets to provide insights that support communications strategy, including PR narratives, thought leadership, content development, SEO and answer engine optimisation.
Alpha Story Indonesia country lead Leighton Cosseboom said many MSMEs struggle not due to weak products or leadership, but due to lack of visibility.
“They are often under-discovered and under-explained. They need to be found, understood and trusted. Alpha Story Indonesia is built to close that visibility gap,” he said.
The company said it has worked with more than 2,000 clients across Singapore, Malaysia and Indonesia across sectors including consumer goods, automotive, technology, lifestyle, hospitality, finance and enterprise.
Its regional client list includes Audi, Volkswagen, Agoda, University of Reading, Vietjet, UOL Group, AXS, SEMICON Southeast Asia, Nihon M&A Center, SEAX Global and Razorpay.
Alpha Story said its expansion into Indonesia reflects a broader shift in the communications industry, where growth is increasingly driven not only by large enterprises, but also by MSMEs seeking more accessible, data-driven and measurable ways to build trust and compete.
