In the bustling city of Johor Bahru stands Medeseri, a beacon of integrated healthcare and holistic wellness. Founded by Dr Irma Ariandi, a seasoned dentist and visionary entrepreneur, Medeseri represents a blend of modern clinical practices and traditional healing methods under one roof.
Nestled in a six-story building, this health and wellness centre caters to a diverse range of needs, from dental and medical care, to beauty treatments and mental health therapies.
Medeseri prides itself on its holistic approach to healthcare, which spans across 3 core segments: healthcare, wellness, and hospitality. Under healthcare, the centre offers comprehensive services including dental care, medical consultations, and state-of-the-art pathology lab services. This ensures that patients receive not only treatment but also diagnostics tailored to their needs.
“After going through the proper dietary change, we can actually see a huge difference with a patient’s blood profile,” Dr Irma said in an exclusive interview with The Exchange Asia.
The wellness segment at Medeseri incorporates beauty treatments alongside traditional medicine practices such as acupuncture and herbal remedies. From simple facial services to advanced procedures like whitening drips, the centre caters to both aesthetic and therapeutic needs.
Moreover, Medeseri provides specialised body treatments such as sauna sessions tailored for conditions like hypertension and diabetes, complemented by clinical massages conducted by expert therapists.
When asked on her reasoning behind the choice of location, Dr Irma replied with, “We chose Johor to be the location for Medeseri because being a Johorean myself, it’s a familiar place for me.
“I also started out in Johor by being a practitioner dentist there. We also received a lot of support from the Johor state government, especially in the entrepreneurship scene. It’s a good place to start up a business there.”
In response to a growing interest in traditional medicine post Covid-19, Medeseri advocates for an integrative approach. Hence, Dr Irma emphasises the importance of combining modern clinical treatments with traditional methods to provide comprehensive care, allowing Medeseri to fill the gaps in treatment options and enhance patient outcomes by addressing holistic wellness.
“After the pandemic, we can see a lot of people rejecting modern medicine from clinics, but this is how we try to promote clinical methods by combining and complementing modern clinical treatments with traditional methods.
“It is completely fine for people to opt for the traditional methods of treatments, but in some cases, modern clinical methods are readily available to fill in the gaps that traditional options are lacking, and vice versa. It all correlates,” she opined.
Additionally, a significant aspect of Medeseri’s offerings lies in hospitality, particularly in rehabilitation for cancer and stroke patients and post-birth rehabilitation. Because the centre is strategically positioned in Johor, it puts Medeseri in the middle of nearby affluent areas and neighbouring countries like Batam and Singapore.
With its reputable accommodation offerings, Medeseri is also poised to tap into the burgeoning health tourism market as it is able to provide medical services catered to international patients seeking treatment in Malaysia.
“In my opinion, health tourism is catered to people who are looking to stay healthy. However, when they do medical checkups, it’s not impossible for something to come up that requires attention or treatment. When that happens, we will be readily available for them,” she added.
Expanding Beyond Johor
Medeseri is not just a healthcare provider but also an active participant in community health initiatives. Collaborative programs, such as the upcoming chronic kidney disease management program in Kelantan, demonstrate Medeseri’s commitment to improving public health beyond its premises. Dr Irma’s vision extends beyond Johor, with plans to expand operations to Selangor and Kuala Lumpur, facilitated by partnerships like that with QEW Group.
“We’re looking to expand in Selangor or Kuala Lumpur. That’s why we partnered with the reputable company, QEW Group. It’s the perfect partner for Medeseri because both entities share the same drive for our respective visions for our companies – the same sense of responsibility towards our investors,” he explains.
Reflecting on her journey from a small dental clinic to leading Medeseri, Dr Irma acknowledges the challenges of maintaining quality and finding like-minded individuals to uphold the centre’s standards.
However, she remains committed to providing exemplary service, leveraging her decades-long reputation in Johor’s healthcare sector to foster trust and loyalty among Medeseri’s clientele.
Exemplifying a paradigm shift in healthcare where innovation meets tradition to deliver comprehensive wellness solutions, Medeseri continues to expand and innovate, guided by Dr Irma’s expertise and vision, it is poised to redefine holistic healthcare in Malaysia and beyond.
Through her tireless dedication and commitment to quality care, Dr Irma ensures that Medeseri not only meets but exceeds the expectations of its patients, solidifying its reputation as a trusted name in integrated healthcare and wellness.
