JAKARTA: KLAR Smile, Indonesia’s trailblazing smile care provider supported by AC Ventures, has reached a significant milestone. The company achieved a remarkable 40% compounded monthly growth rate in its smile care line from April 2023 to March 2024. By May 2024, KLAR Smile’s revenue was ten times higher than at the time of its last funding round in May 2022, underscoring its dominant position in Indonesia’s expanding smile care market and its readiness to leverage emerging trends in personal care.
In addition to this impressive financial performance, KLAR Smile is excited to unveil its new aligner treatments and an expanded smile care product line. The new offerings include the KLAR Signature aligner, crafted from premium materials for ultimate comfort, and the KLAR Aligner, a cost-effective option that doesn’t compromise on quality. The upcoming product line will also feature KLAR Remineral, KLAR ColorPop Electric Toothbrush in vibrant colors, and KLAR Kids Electric Toothbrush, completing its innovative at-home oral care collection.
As Indonesia’s middle class grows, there is a heightened focus on dental aesthetics, oral wellness, and cosmetic dentistry. The World Bank reported that in 2020, 52 million Indonesians were considered “economically secure,” and household consumption has been rising by 12% annually from 2002 to 2020. Ken Research forecasts the Indonesian dental services market will reach US$4 billion by 2026, driven by increased dental awareness, growing demand for dental aesthetics, advancing technology, and improved insurance coverage.
KLAR Smile, founded in 2020 during the COVID-19 pandemic, initially offered custom clear aligners as a modern alternative to traditional metal braces, resulting in quicker treatment times. The company is trusted by over 1,000 dentists across 32 Indonesian cities and has transformed more than 6,500 smiles, maintaining a 92% patient satisfaction rate.
Expanding its product portfolio, KLAR Smile now offers a range of clear aligners to cater to various market segments, including a new, more affordable line alongside its premium products. This strategy aims to broaden access to high-quality smile care solutions and strengthen KLAR’s market leadership.
KLAR Smile’s product range also includes water flossers, sonic toothbrushes, whitening toothpaste, and its signature KLAR Oral Mouthwash. Recent innovations like the Purple Teeth Whitening Booster have seen over 10,000 units sold on Shopee in Q1 2024. Initially available through official online stores, KLAR Smile products are now also accessible through dentists and major retailers like Boots and Watsons.
In 2023, KLAR Smile expanded into teeth discoloration treatments, a significant concern for many Indonesians. The new range of at-home oral care products focuses on enhancing tooth health and brightness, with dentist-approved formulations tested for efficacy and comfort.
Following a successful funding round co-led by AC Ventures in 2022, KLAR Smile has demonstrated impressive market traction and solidified its reputation as an industry innovator, driven by its commitment to research and development, product excellence, and customer satisfaction.
Ellen Pranata, Founder and CEO of KLAR Smile, emphasized during a press conference at GoWork Plaza Indonesia, Jakarta, “Smile care is the next major trend after skincare in Indonesia, representing a blue ocean opportunity. At KLAR, we are ushering in a revolution in smile care, blending innovation with delight. Our dedication to providing gentle solutions and enhancing at-home routines has resonated with consumers, fueling our growth. We are eager to continue pushing the boundaries of smile care and meeting our customers’ evolving needs.”
Madeline Rantung from AC Ventures added, “Beyond skincare, Indonesian consumers are increasingly investing in comprehensive beauty solutions, including hair care, body care, and notably, smile care. Innovative products from KLAR, such as the purple teeth whitening booster and whitening masks, have gained significant popularity, reflecting a shift towards holistic beauty care.”
