KUALA LUMPUR: AFFIN Group (“the Group”) unveiled AFFIN DIVENTIUM Private Banking, offering bespoke wealth management solutions and financial advisory services tailored for Ultra-High-Net-Worth Individuals (UHNWI) and their businesses. AFFIN DIVENTIUM is designed for individuals with investable assets of RM2 million or more.
Key Value Propositions of AFFIN DIVENTIUM Private Banking include:
- Personalised Private Banking Client Services: A dedicated Private Wealth Management team providing confidential financial planning and advisory services.
- Solutions for Business Aspirations: Comprehensive corporate advisory services, including support for mergers and acquisitions, debt and fundraising, corporate restructuring, and facilitation of cross-border transactions.
- Curated Private Banking Financial Solutions: A broad range of tailored financial products, including preferential rates on various banking services.
- Tailored Investment Portfolio Analysis: Customised investment strategies aligned with clients’ risk tolerance, financial goals, and investment horizons, developed by a dedicated team of experts.
- Engage, Indulge, and Relish: Exclusive access to private events, luxury brand collaborations, and invitation-only seminars, fostering valuable connections among elite clientele.
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Official Photo of AFFIN DIVENTIUM Private Banking
Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of Affin Bank Berhad, highlighted the strategic importance of this launch.
“AFFIN DIVENTIUM Private Banking represents more than just a new segment; it is a quantum shift in how we approach private banking. We are crafting experiences that resonate with the unique aspirations of our Ultra-High-Net-Worth clients, including their businesses.”
In addition, the Group introduced Luxurious Asset Financing, providing clients with access to premium options for acquiring and managing high-value assets, such as yachts, with ease and flexibility.
AFFIN Group offers a comprehensive suite of financial solutions for individual, enterprise, commercial, and corporate clients, ensuring all wealth management needs are met. This holistic strategy spans from day-to-day banking and investment management to sophisticated corporate banking services and long-term financial planning.
