Anta Sports Products Ltd announced on Tuesday that it has signed a share purchase agreement with Groupe Artémis, the investment firm of the Pinault family, to acquire a 29.06% stake in Puma SE, the global sportswear brand behind Puma.
The deal, valued at €1.5 billion (US$1.78 billion), represents a major step in Anta Sports’ strategy to expand its global presence in the sporting goods market.
The transaction, expected to close by the end of the year, is subject to regulatory approvals and customary closing conditions. Anta said the acquisition will be fully funded through its internal cash reserves.
People walk past an Anta store in the Huangpu district of Shanghai on January 27, 2026. Chinese athletic goods giant Anta Sports will buy a controlling stake in historic German sportswear brand Puma for 1.79 billion USD, a stock exchange filing showed, as it expands its international presence.
Anta chairman Ding Shizhon said the deal makes Anta Sports Puma’s largest shareholder and aligns with the company’s “single-focus, multi-brand, globalization” strategy.
“Puma’s iconic status and rich heritage provide a strong foundation for growth. This investment will help unlock the brand’s full potential and drive further global expansion, particularly in China,” Ding added.
He noted that Anta remains confident in Puma’s management and strategic direction. “Our goal is to build a strong, trust-based partnership while maintaining Puma’s operational independence,” he said.
As part of the acquisition, Anta will seek representation on Puma’s supervisory board to ensure alignment with both shareholders and employee representatives.
Anta confirmed it has no immediate plans for a full takeover and remains committed to respecting Puma’s independent governance and corporate culture as a listed German company.
