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AI-Driven Innovation Unlocks the Missing Piece in Digital Entertainment HONG KONG SAR – Media OutReach Newswire – 12 September 2025 – The Digital Entertainment Leadership Forum 2025 (DELF 2025), Cyberport’s annual flagship event, officially kicked off today. Under the theme “Adventure Island: Unlock Innovation with The Missing Piece”, the three-day event (12–14 September) welcomes industry professionals and the public to immerse themselves in a carnival-style programme. Highlights include industry forums, innovative experience showcases, captivating performances, and interactive workshops, offering participants first-hand opportunity to experience how revolutionary technologies such as Artificial Intelligence (AI) are being integrated into every aspect of daily life. Paul Chan, Financial Secretary, visited the DELF 2025 experience zone, engaging with exhibitors showcasing the latest advancements in digital entertainment and technology. The opening ceremony of DELF 2025 was officiated by an esteemed line-up of guests of honour, including Paul Chan, Financial Secretary, Lillian Cheong, Under Secretary for Innovation, Technology and Industry, Yang Jian, Director of the Department of Youth Affairs of LOCPG, Simon Chan, Chairman of Cyberport and Dr Rocky Cheng, CEO of Cyberport. The ceremony treated audiences to a special “phygital” performance by virtual singer Vi and singer Ashley Lin, blending the virtual and the real to showcase a groundbreaking fusion of technology and art. During the ceremony, Paul Chan, Financial Secretary of Hong Kong, said, “In the realm of digital entertainment, AI is revolutionising the way we create and experience content. From automated scriptwriting and music composition, to smarter NPCs (non-playable characters) and ultra-realistic visuals in games, AI is speeding up production, lowering costs and delivering more personalised content that responds to user preferences. AI is a most fitting theme for the Forum this year. Over the past few years, DELF has firmly established itself as Hong Kong’s premier digital entertainment event, and one of the most influential platforms of its kind in Asia. It brings together industry leaders, creators, innovators and members of the public for a vibrant and stimulating exchange of ideas, showcasing a rich tapestry of local and global innovations that are shaping the future of digital entertainment.” Simon Chan, Chairman of Cyberport, said, “We’re thrilled to welcome everyone to ‘Adventure Island’ at DELF 2025, where you can dive into the transformative power of state‑of‑the‑art technology firsthand. This year’s forum showcases AI’s potential to revolutionise industries, fueled by resources like the Cyberport AI Supercomputing Centre, which will reach 3,000 PFLOPS this year, empowering all sectors to push boundaries and create groundbreaking innovations. Cyberport is dedicated to building a vibrant ecosystem, leveraging platforms like DELF to provide the public with opportunities to engage with the latest technologies, foster collaboration, and transform creative ideas into practical solutions, solidifying Hong Kong’s leadership in digital entertainment and innovation.” Cyberport × Lenovo Strategic Partnership to Propel Start‑ups onto the Global Stage The first day of the Forum marked a pivotal milestone, with Cyberport and Lenovo Hong Kong signing a Memorandum of Understanding (MoU) to deliver comprehensive support for the growth of Hong Kong start-ups, enrich the city’s AI ecosystem, and drive digital transformation across industries. The partnership will focus on start-up incubation and commercialisation, joint promotion of AI innovation in culture and tourism, manufacturing, and retail, as well as training programmes in AI, cybersecurity, EdTech, and more, with the goal of strengthening Hong Kong’s talent pool and fostering the growth of the innovation and technology ecosystem. Distinguished Speaker Line‑up Shares Impactful Insights Over three days, DELF 2025 brings together more than 70 renowned speakers, including representatives from the Intellectual Property Department and the Spatial Data Office of the Development Bureau, executives from international tech giants such as NVIDIA, Tencent Games, and Meta, academic experts from the University of Southern California and Japan’s Polygon Pictures, as well as creative industry leaders such as Anselm Chan, director of “The Last Dance” and board member of the Hong Kong Screenwriters’ Guild, Irving Cheung, production designer of “Table for Six” and “Time Still Turns the Pages”, and T-Ma, music producer. The Forum features a wide range of forward‑looking topics, including how AI is driving the development of the arts, culture, and tourism sectors; balancing creativity with AI technology to safeguard human artistry in the digital era; the role of AI in music creation and the integration of traditional and digital production methods; and the transformative impact of AI and GameFi on the future of gaming. In the parallel sessions, experts also explored how AI and supercomputing enable artists to rapidly create complex, high‑quality visual artworks and animations, reshaping the visual arts experience, as well as the emotional companionship value and business potential of AI digital humans, among other diverse topics. 35 Innovative Experience Zones Present Future Technology DELF 2025 features over 35 experience zones across four major themes — Arts, Culture & Tourism, Entertainment, Smart Living, and Sports, offering participants the chance to experience cutting‑edge AI applications firsthand. The zones debut a variety of pioneering technologies, including cultural tech showcases such as MateZ Lab’s “AI Gifts from Dunhuang”, a virtual tour of the Dunhuang Caves, and HTC’s “Eternal Notre‑Dame” VR experience; artistic innovations such as Appreciator.io’s “Celestial Blues: Porcelain’s Renaissance from East to West”, and Henry Chu’s “Under Garden” immersive installation of pine tree garden; medical tech solutions like Acer’s VeriSee DR diagnostic software for diabetic retinopathy; and entertainment tech highlights such as the GUMA Robots’ captivating dance performance. “Piece Together: Smart Hong Kong”: AI Inspires Children’s Creativity While Fostering an Inclusive Society The Forum also unveiled, for the first time, an AI mosaic artwork co‑created by over 1,000 students from around 30 primary, secondary, and special education needs (SEN) schools under a project organised by Cyberport and co‑organised by the Hong Kong Association for Computer Education (HKACE). Showcasing landmarks in Hong Kong’s Southern District — including Cyberport 5, Ocean Park, and Tai Pak Floating Restaurant — the artwork embodies the creative energy of “Smart Hong Kong” and the vision of an inclusive society, bringing together the imagination of a thousand young minds to piece together a vision of future cityscape.

HONG KONG SAR – Media OutReach Newswire – 12 September 2025 – The 10th edition of the Belt and Road Summit in Hong Kong (September 10-11) gathered about 6 200 high-profile participants from governments, international organisations, companies and the global media to celebrate a decade of achievements in promoting the Belt and Road Initiative (B&RI). Jointly organised by the Hong Kong Special Administrative Region (HKSAR) Government and the Hong Kong Trade Development Council (HKTDC), this year’s flagship Summit adopted “Collaborate for Change – Shape a Shared Future” as its theme. In his welcoming speech, HKSAR’s Chief Executive John Lee said, “Over the past 10 years, more than 45 000 people from over 120 countries and regions have participated in the Summit.” HKSAR’s Chief Executive John Lee says that Hong Kong is the ideal Belt and Road hub. “Together, they have presented over 2 800 projects along the Belt and Road, shaping a shared vision through collaboration and connectivity, which are the fundamental values of the Belt and Road Initiative.” This year’s Summit yielded a record high of 45 government and enterprise memoranda of understanding (MOUs) and commercial agreements, highlighting Hong Kong’s role as the functional platform for the B&RI. The total value of these MOUs and agreements, together with new projects and deals finalised before the Summit, is close to US$1 billion. Hong Kong is also a leading fund-raising hub for Belt and Road economies. In fact, more than 100 Belt and Road companies are listed on the HKEX, with more to come. “Hong Kong is the ideal Belt and Road hub,” said Mr Lee. “As the only world city that converges both the China advantage and the global advantage, Hong Kong stands as the premier gateway for co-operation, bridging people, trade, business, education, culture and values across the region, connecting Asia and the world.” Mr Lee also introduced Hong Kong’s powerful advantages – the city’s status as a global financial centre, its trusted legal system, trade and investment, competitiveness, talent, connectivity, and sustainable development. On talent, Mr Lee cited that under the HKSAR Government’s Belt and Road Scholarship and other programmes, more than 4 000 students from Belt and Road countries enroll in Hong Kong’s world-class tertiary programmes every year. During the Summit, a number of thematic sessions covering areas such as legal services, trade and commerce, insurance, architecture, green finance and logistics were held to advance a more prosperous, green and interconnected future for Belt and Road countries and regions. The Commissioner for Belt and Road of the HKSAR Government, Nicholas Ho (third left), speaks at one of the Summit’s thematic sessions which were held to foster a more prosperous, green and interconnected future for Belt and Road countries and regions. Major Belt and Road projects and events are also staging global roadshows in Hong Kong. They include the Future Investment Initiative PRIORITY Summit in 2023, the recent Saudi Super Cup football tournament, and LEAP – one of the Middle East’s largest tech expos, which chose Hong Kong for its first global edition, LEAP East, to be held next year. Around the Summit period, more than 20 Belt and Road-related activities are also being held. They cover trade and business, arts and culture, music, sports and academia. Among the events are “Wonders of Imperial Carpets: Masterpieces from the Museum of Islamic Art, Doha” exhibition at the Hong Kong Palace Museum until October 6, and Belt and Road – Long Yu & Behzod Abduraimov concert by the Hong Kong Philharmonic Orchestra on September 27. Find out more information from the HKSAR Government’s Belt and Road Office website: https://www.beltandroad.gov.hk/ Hashtag: #hongkong #brandhongkong #beltandroad #summit #business #investment #cooperation #achievements https://www.brandhk.gov.hk/https://www.linkedin.com/company/brand-hong-kong/https://x.com/Brand_HK/https://www.facebook.com/brandhk.isdhttps://www.instagram.com/brandhongkong The issuer is solely responsible for the content of this announcement.

HONG KONG SAR – Media OutReach Newswire – 12 September 2025 – Appier (TSE: 4180), an AI-native SaaS company specializing in AdTech and MarTech solutions, today hosted the GenAI for Marketing Asia Pacific roadshow in Hong Kong, demonstrating how its Generative AI-powered creative platform AdCreative.ai is helping local brands scale creativity, reduce costs and drive measurable performance, alongside its Agentic AI solutions designed for marketers. Appier CEO and co-founder Chih-Han Yu at the GenAI for Marketing Asia Pacific roadshow in Hong Kong. AdCreative.ai enables brands to generate commercial videos, images, and interactive ad assets quickly and at scale. It also integrates Appier’s seven upgraded AI Agents—Coding Agent, Director Agent, Sales Agent, Campaign Agent, Service Agent, Audience Agent, and Insight Agent, delivering data-driven insights and performance predictions that help marketers achieve scalable, ROI-driven marketing with greater speed, intelligence, and efficiency. The event drew over 100 marketers and advertisers from leading brands and agencies to explore the future of AI-driven marketing. Recent research underscores the momentum. According to McKinsey, 78% of companies have already deployed AI in at least one business function, with marketing among the top. BCG projects that more than 90% of companies in APAC are planning to scale up GenAI over two years, citing its ability to cut costs and accelerate revenue growth. With its role as an innovation hub, Hong Kong provides fertile ground for brands to experiment, adopt and scale AI solutions. “Fast-changing consumer markets are placing new demands on Hong Kong brands, particularly in balancing creativity with global expansion,” said Apple Chu, Head of Ad Cloud Sales, Hong Kong, Appier. “High-performing creatives are traditionally costly and time-consuming to produce. AdCreative.ai streamlines this process, delivering diverse formats such as product videos, UGC, and playable ads with compliance checks and performance predictions, becoming a true growth engine for brands.” “AdCreative.ai’s creative power, combined with Appier’s enterprise Agentic AI solutions’ strengths in data integration, predictive analytics and personalized engagement, is opening a new chapter in data-driven creative marketing,” added Allen Chen, Senior Director of Enterprise Solutions Sales, Greater China, Appier,“ We are enabling Hong Kong brands to understand user behavior, achieve smarter segmentation and activate real-time insights, powering personalized, scalable workflows that improve ROI and keep brands ahead in today’s dynamic market.” Hong Kong Brands Already Benefiting Several leading Hong Kong brands have already embraced AdCreative.ai with measurable success: Future Salad, founded in 2020, is a Hong Kong food-tech company expanding into the overseas market. To address resource limits in producing large volumes of product launch videos to test audience reactions, it adopted AdCreative.ai to overcome filming location restrictions and ensure brand-consistent assets with accurate logo placement. Results exceeded other AI tools: CTR rose 82%, CPC fell 35%, CVR improved 71%, and ROAS surged 143%, making it a key driver of Future Salad’s AI marketing transformation. Lukfook Jewellery established its first shop in Hong Kong in 1991, marking over thirty years of history. As a brand under Lukfook Group (0590), a listed company on the Main Board of the Hong Kong Stock Exchange, Lukfook Jewellery has earned the trust and admiration of customers through its strong brand reputation, product quality, and commitment to its “Six Heartfelt Services” service standard. AdCreative.ai helps Lukfook preserve jewelry ad aesthetics, cut costly manual workflows, quickly generate diverse creatives, and accelerate AI-enabled e-commerce marketing transformation. The Korner, founded in 2015, is a Hong Kong footwear brand blending elegance and comfort, with over 20 stores. For its Snoopy collaboration, it used AdCreative.ai to generate commercial videos. Traditional production took 3–4 weeks and heavy resources across social, ad platforms, EDMs, and in-store displays. With AdCreative.ai, videos were produced in hours, personalized to audience preferences, enabling scalable customization, reducing design time, improving ROAS, and doubling video views versus similar campaigns. As marketing enters a new era, Appier is building on more than a decade of AI expertise to empower brands. Through its AI product suite—Ad Cloud, Personalization Cloud and Data Cloud, Appier delivers Autonomous, Adaptive and Agentic AI solutions that span the entire customer journey, from audience insights and omnichannel marketing to creative generation. Appier remains committed to helping brands turn AI into ROI, equipping Hong Kong enterprises to stay agile and competitive in the Agentic AI era. Hashtag: #AI #AgenticAI #GenAI #MarTech #AdTech #Appier https://www.appier.com/en/https://www.linkedin.com/company/2774891/https://www.facebook.com/appierinc?locale=zh_TWWechat: Appier 沛星互动科技 The issuer is solely responsible for the content of this announcement. About Appier Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value through cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive, and real-time decision-making. Today, Appier operates 17 offices across APAC, the US, and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at www.appier.com.

HONG KONG SAR – Media OutReach Newswire – 12 September 2025 – FGA Trust, a licensed trustee in Hong Kong, participated in the 2025 Inclusion Conference on the Bund by the invitation of InvestHK, and underscored the city’s role as a bridge between global capital flows and Asia’s fast-growing digital asset landscape. The firm’s participation highlighted the synergy between Hong Kong’s regulatory innovation and China’s financial opening, which is reshaping the future of cross-border wealth management. Trust Structures Support Diversified Allocation As global high-net-worth migration accelerates, demand for institutional-grade wealth management frameworks continues to rise. According to the Hong Kong Securities and Futures Commission (2024), the city’s trust market—anchored by approximately HK$1.45 trillion in assets linked to family offices and private clients—is evolving beyond its traditional focus on succession and tax planning toward broader asset allocation. At the conference, FGA Trust emphasized its ability to help international families diversify across equities, bonds, real estate, and the rapidly expanding digital asset class, all within a transparent and compliant framework. RWA Regulation at the Center of Discussion FGA Trust CSO Helen Chen at the Inclusion Conference. During the policy discussion, Helen Chen, Chief Strategy Officer of FGA Trust, shared insights on Hong Kong’s RWA regulatory sandbox, stressing how the framework enables innovation while balancing risk management in a controlled pilot environment. She noted that Hong Kong’s regulatory design is shifting from a static framework to an evolving testing platform, offering new opportunities for wealth managers and trustees to integrate digital assets. Synergy Between Hong Kong and Shanghai The Bund Conference further highlighted the complementary roles of Hong Kong and Shanghai in wealth management. For Chinese entrepreneurs and family offices, Hong Kong’s trust and cross-border frameworks provide internationalization channels, while Shanghai represents a vast onshore capital base. FGA Trust leveraged the event to engage with mainland investors, showcasing its AI-driven onboarding processes, asset-linked trust solutions, and hybrid wealth structures designed to bridge the two markets. Through its presence at the Bund Conference, FGA Trust not only showcased Hong Kong’s strengths in global capital migration, regulatory innovation, and digital asset adoption, but also underscored the evolving mission of the trust industry: to transform from a static asset container into a dynamic platform integrating traditional and digital wealth management. Hashtag: #FGATrust The issuer is solely responsible for the content of this announcement.

HONG KONG SAR – Media OutReach Newswire – 12 September 2025 – With Hong Kong’s aging population, Alzheimer’s disease has become a major public health challenge. The Hong Kong Council of Social Service projects that by 2036, the number of people with dementia in Hong Kong will reach 280,000. Alzheimer’s disease is the most common form of the condition, accounting for approximately 65% of existing cases among elderly individuals. A recent report released by the Dean of the Faculty of Chinese Medicine at a renowned Hong Kong university stated, “Considerable resources have been invested globally in developing treatments for Alzheimer’s disease. However, for patients in the middle and late stages of the disease, various treatment options remain ineffective in halting the progression of the disease.” These treatments not only have limited effectiveness but also come with side effects, creating an increasingly urgent need for disease prevention and treatment. In 2025, the collaboration between the research team of that leading university in Hong Kong and Prof. Nick Wang, Founder and Head of R&D at eefit has led to a critical breakthrough. They discovered that eefit far infrared technology can simultaneously suppress β-amyloid (Aβ) deposition and tau protein hyperphosphorylation, creating an innovative solution for preventing Alzheimer’s disease. The results were published in NeuroMolecular Medicine (Volume 27, Article 34, 2025). First Study with Evidence of Simultaneous Dual-Pathology Improvement Mechanism in Transgenic Mouse Model To address the future need for Alzheimer’s disease prevention and treatment in Hong Kong, the research team explored non-pharmacological physical therapies. Using a TgCRND8 transgenic mouse model, they conducted a 28-day irradiation experiment with eefit far infrared light (FIR, wavelength range of 4-20μm) to evaluate its effectiveness in improving disease pathology. The study found: Improved cognitive function: The FIR-treated mice group showed significant improvement in cognitive function and memory during the Morris Water Maze Test (MWMT). Aβ deposition suppression: Decreased Aβ42/Aβ40 ratio in the cortex, reduced plaque deposits, and increased Aβ clearance. Tau protein hyperphosphorylation inhibition: Significantly reduced tau protein phosphorylation levels at different sites, such as Thr205, Ser36, etc., and reduced the formation of neurofibrillary tangles. Dual-pathway mechanism: Suppression of neuroinflammatory pathways (reduced IL-1β, TNF-α and increased IL-4) and activation of antioxidant pathways (enhanced Nrf2/HO-1 pathway), achieving dual-pathway protection. Using a transgenic mouse model, this study confirms for the first time that eefit far infrared technology can simultaneously reduce Aβ deposition and tau protein hyperphosphorylation through physical intervention. Previous studies have only focused on single-pathology interventions, making the significance of this study on the dual-pathway improvement effect groundbreaking. The Dean of the Faculty of Chinese Medicine at a renowned Hong Kong university said, “As a non-invasive treatment option, far infrared therapy has the potential to delay the disease progression of patients with mild cognitive impairment for several years, thereby reducing the burden on overall medical resources and providing significant assistance to families and caregivers.” This groundbreaking discovery also provides solid scientific evidence to support the industrial application of eefit far infrared technology. International R&D Team Drives Industrialisation Capability To promote the transformation of far infrared technology from scientific research results to industrial applications, eefit has built a global R&D system with scientific research as its core driving force, first collaborating with the “State Key Laboratory of Quality Research in Chinese Medicine” at the Macau University of Science and Technology (M.U.S.T.) to launch the “eefit Biomedical Research Project” in the early years. In 2021, eefit further expanded its global collaboration network by partnering with “Dr. Neher’s Biophysics Laboratory for Innovative Drug Discovery”, founded by Dr. Erwin Neher, Nobel Prize Laureate in Physiology or Medicine, strengthening its R&D capability. In recent years, multiple international journal articles have confirmed that eefit far infrared technology is effective in the fields of intestinal microecology, rheumatoid arthritis, cerebral stroke, neuroinflammation, and immunomodulation. Market Response and Social Responsibility Are Equally Important In tandem with advancing scientific research, eefit is also dedicated to upholding our social responsibilities. In 2024, eefit launched the “eBrain Movement”, which provided brain health services to 212,000 people across our retail stores in Hong Kong. User feedback showed improvement in their bodily conditions, including neurodegenerative symptoms such as headaches, tinnitus, hair loss, hand tremors, nocturia, etc., with unanimous reports of improved sleep quality after treatment. Both this programme and academic research have proven the remarkable effect of eefit far infrared technology in the fields of brain health, sub-health of the middle-aged and elderly, and auxiliary treatment of complex diseases. Multidimensional Breakthrough in Managing Sub-Health in the Middle-Aged and Elderly​ Based on this technology, eefit has already developed a variety of products, building an all-encompassing “Prevention + Maintenance + Adjustment” health management system, meeting the diverse needs of the middle-aged and elderly population from disease prevention to daily health management: Alzheimer’s disease prevention: Reduces Aβ deposits and abnormal tau proteins, reducing the risk of disease. Brain health: Relieves neurological problems such as effects of stroke, and enhances brain vitality. Chronic pain care: Relieves pains such as neck/shoulder/lower back/leg pain, and rheumatoid arthritis, etc. Digestive system regulation: Optimizes gut microbiota and enhances nutrient absorption. The issuer is solely responsible for the content of this announcement. About eefit Based in Hong Kong, eefit has services available throughout the city. With leading service coverage and an innovative product matrix, we provide customers with convenient and efficient health management solutions. This Alzheimer’s disease pathology improvement study further verifies that eefit far infrared technology can put scientific research into practice in daily life. eefit is committed to ongoing investment in technological R&D to propel the advancement and innovation in health technology. Contact email: [email protected] Company website: https://bit.ly/45UoKSG Facebook page: Facebook.com/eefit

HONG KONG SAR – Media OutReach Newswire – 12 September 2025 – As September ushers in seasonal changes across many regions worldwide, Hainan Free Trade Port has kicked off a series of tourism promotion activities in Hong Kong, south China. These events include a themed conference, a tourism photo exhibition, an intangible cultural heritage exhibition, and a Li brocade fashion show, all designed to highlight the unique allure of the tropical island province to Hong Kong citizens and global tourists. Hainan Free Trade Port Tourism Promotion: Embracing Warm Sunshine The 5-day activities started on Sept. 7, hosted by the Hainan Department of Tourism, Culture, Radio, TV, and Sports, and other authorities. During the “All the Sun, All the Fun” Hainan Free Trade Port Tourism Promotion Conference, nearly 100 guests from various organizations, including the Asian Tourism Exchange Center, Hong Kong Tourism Commission, Hong Kong Tourism Board, Hong Kong Federation of Hainan Community Organizations, City University of Hong Kong, and several travel operators, were invited to experience the island’s charm during this season of pleasant weather. Tommy Tan, chairman of the Travel Industry Council of Hong Kong, stated that Hainan boasts abundant tourism resources, while Hong Kong is a world-class international financial center and a hub for cultural and artistic exchange. The two places can enjoy complementary and synergistic effects. The integration of Hainan’s resources and Hong Kong’s platforms is a solid foundation for successful cooperation. The tourism photo exhibition has become a major highlight of the promotional activities. Featuring over 80 stunning photographs, it showcases the most beautiful moments of Hainan’s ten major tourism products (e.g., ocean, health, and aerospace). Hong Kong citizen Huang Wenhua said, “I haven’t been to Hainan yet, but after seeing these pictures, I suddenly feel a strong urge to visit!” The event also featured Hainan’s intangible cultural heritage, ethnic costumes, cultural performances, and local specialties, all of which captivated visitors. In particular, the Li brocade clothing, with a history spanning 3,000 years, stood out prominently against the stylish backdrop of Hong Kong’s fashion scene. Tang Qiuchen, an executive of Hainan Li Brocade Culture Communication Co., Ltd., expressed, “The Li people record their culture through the patterns on their brocade. The beauty of Hainan is not only reflected in the blue sky and clear sea but also in these cultural items.” During the event, the Hainan Department of Tourism, Culture, Radio, TV, and Sports awarded “Tourism International Promotion Ambassador” certificates to six Hong Kong social media influencers. One of the recipients, Lin Lijun, said that Hainan is a place worth exploring. She looks forward to using her camera to share the experience of the gentle sea breeze, warm sunshine, and the relaxed pace of life with her followers. Hashtag: #Hainan The issuer is solely responsible for the content of this announcement.