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HONG KONG SAR – Media OutReach Newswire – 11 September 2025 – Green technologies play a pivotal role in achieving sustainable development. The Hong Kong Productivity Council (HKPC) is participating in ReThink HK 2025, held at the Hong Kong Convention and Exhibition Centre on 11–12 September. Focusing on innovative green technologies, HKPC is presenting a series of groundbreaking applications and business solutions encompassing ESG reporting, sustainability, and carbon neutrality solutions. These initiatives aim to tackle urgent environmental challenges in Hong Kong, such as food waste management, lithium battery recycling, and carbon emissions, while accelerating the green transformation across industries and promoting the practical implementation of more green technology concepts. As climate change intensifies, the world is increasingly adopting multifaceted strategies to foster a green and low-carbon economy. With robust growth in green technology both globally and in Mainland China, businesses need to seize the opportunity for green transformation. With innovation at its core, HKPC is committed to advancing Hong Kong’s sustainability journey by supporting businesses in developing and adopting innovative green technologies and smart city solutions. These include leveraging artificial intelligence (AI) to enhance smart living and reduce environmental impact. HKPC also offers tailored consultancy services in carbon neutrality and smart living, helping businesses developing feasible carbon reduction targets and plans, exploring low-carbon business opportunities, and supporting their progress towards a green economy and carbon neutrality. Dr Keith Choy, General Manager of Green Living and Innovation Division of HKPC, said: “HKPC’s participation in ReThink HK once again underscores our commitment to green and smart living as a key development priority. In support of Hong Kong’s sustainable development and the goal of achieving carbon neutrality by 2050, HKPC provides advanced technologies, consulting services, and funding support to empower businesses in reaching their sustainability ambitions. At the expo, we showcased a range of innovative green technologies, including smart food waste management, lithium battery recycling, CO2 capture and utilisation, and hydrogen fuel. Together with our “ESG One” platform, we help businesses effectively utilise resources and set sustainable development goals. We will continue to actively promote green transformation within the industry and build a sustainable future.” Highlights of HKPC’s innovative green technologies at ReThink HK 2025: Recycling Bin Transporter: An intelligent transport robot, designed specifically for urban food waste recycling and transportation. Utilising automation, AI, and sensor technologies, it enhances operational efficiency and supports smart city and sustainable development goals. PTU2 – Food Waste Pretreatment Unit: A next-generation liquefaction system that converts food waste into slurry for efficient food waste transportation, effectively reducing collection frequency and transportation costs, and promoting a sustainable circular economy. Hydrogen Fuel Innovation: The Centre of Advanced Power and Autonomous Systems (APAS) under HKPC focuses on green transportation, smart mobility, intelligent systems, and emerging applications. At this year’s expo, they showcased a Hydrogen Fuel Cell-electric Off-grid Genset and Type IV Hydrogen Storage Cylinders, providing zero-carbon energy solutions tailored for electric vehicles and pioneering a new direction in e-Mobility. ESG One: A comprehensive platform supporting SMEs in achieving sustainable development goals. It offers free online ESG assessment, consulting services and strategic planning services, enabling green transformation and enhancing ESG brand value. In addition, the HKPC and APAS participate in two forward-looking seminars, exploring the development and challenges of the low-altitude economy, and the role of waste management in achieving sustainable development and carbon reduction targets in Hong Kong. HKPC’s “ESG One” is the exclusive co-organiser of the ReThink HK Mainland Business Delegation, offering delegates insights into HKPC’s support services in carbon management, recycling, green technology, smart mobility, and intelligent system development. The event gathered over 20 business leaders and sustainability professionals from Mainland China, fostering interactive exchanges and exploring collaborative opportunities with various stakeholders to promote green technology. Hashtag: #HKPC #ReThinkHK The issuer is solely responsible for the content of this announcement. About Hong Kong Productivity Council The Hong Kong Productivity Council (HKPC) is a multi-disciplinary organisation established by statute in 1967, to promote productivity excellence through relentless drive of world-class advanced technologies and innovative service offerings to support Hong Kong enterprises. As a nationwide leader in innovative, market-driven research and development (R&D) internationally, specialising in leading technologies and all-rounded manufacturing services, HKPC promotes new industrialisation in Hong Kong and the Greater Bay Area and facilitates the development of new productive forces, leveraging innovation and technology (I&T), as well as bolstering Hong Kong to be an international innovation and technology centre and a smart city. The Council offers comprehensive innovative solutions for Hong Kong industries and enterprises, enabling them to achieve resources and productivity utilisation, effectiveness and cost reduction, and enhance competitiveness in both local and overseas marketplace. The Council partners and collaborates with local industries and enterprises and world-class R&D institutes to develop applied technology solutions for value creation. It also benefits a variety of sectors through product innovation, technology transfer, and commercialisation, bringing enormous business opportunities ahead. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades. In addition, HKPC offers SMEs and startups immediate and timely assistance in coping with the ever-changing business environment, and strengthens talent nurturing and Hong Kong’s competitiveness with FutureSkills training for enterprises and academia to enhance digital capabilities and STEM competencies. For more information, please visit HKPC’s website: www.hkpc.org/en.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 September 2025 – Commerce Dot Com Sdn Bhd (CDC) has achieved a remarkable double victory at the PIKOM Digital Excellence Awards 2025 (PDEA), winning recognition for both its transformative digital solutions and its commitment to cybersecurity. The company was awarded the Outstanding Digital Transformation Project (Corporate Category) which was received by Ministry of Finance (MOF) for its flagship platform, ePerolehan, as well as the coveted Cybersecurity Award. Executive Chairman of CDC, Syed Azmin Syed Nor (second from right), receiving the Cybersecurity Award from Minister of Digital YB Gobind Singh Deo at the PIKOM Digital Excellence Awards (PDEA) 2025 Gala Dinner in Sunway Resort Hotel. The ePerolehan system, Malaysia’s official electronic procurement platform under the custodian of MOF, has been at the heart of the nation’s digitalisation journey since its launch in 2000. Over the past 25 years, it has evolved from a pioneer government electronic procurement initiative into a benchmark for large-scale IT transformation, reshaping how government procurement is managed and delivered. Today, ePerolehan connects thousands of suppliers with government agencies, enabling greater transparency, efficiency, and accountability across the public sector. Winning the Outstanding Digital Transformation Project Award affirms ePerolehan’s pivotal role in advancing Malaysia’s knowledge-based economy through continuous innovation, effective change management, and strong stakeholder engagement. The Cybersecurity Award further underscores CDC’s commitment to resilience, with ePerolehan built on security-by-design principles that safeguard sensitive data and critical infrastructure. In today’s climate of growing cyber threats, these dual recognitions highlight ePerolehan’s enduring impact as a national platform that delivers innovation, reliability, and long-term socio-economic value. “Digital transformation and cybersecurity are inseparable. Winning both awards is a reminder of our responsibility to lead with innovation while safeguarding trust. Our journey with ePerolehan is far from over – we are committed to building platforms that are future-ready and continue to serve with transparency and resilience.” said Syed Azmin Syed Nor, Executive Chairman of CDC. The dual awards reflect CDC’s vision that true digital transformation must go hand in hand with robust cybersecurity. By combining cutting-edge innovation with uncompromising standards of trust, CDC has built a platform that supports government, empowers businesses, and benefits citizens nationwide. Group photo of CDC and MOF at the PDEA 2025 Gala Dinner at Sunway Resort Hotel. PDEA 2025, Malaysia’s premier digital excellence awards, honours visionary companies and leaders who are shaping innovation and driving impact across the nation’s tech ecosystem. The awards were chosen by professional jury comprising senior industry experts. Hashtag: #CDC #CommerceDotCom #PDEA #PIKOM https://www.commercedc.com.my/https://www.linkedin.com/company/commercedotcom/https://www.facebook.com/commercedotcomhttps://www.instagram.com/commercedotcomm/ The issuer is solely responsible for the content of this announcement. About Commerce Dot Com Sdn Bhd Commerce Dot Com Sdn Bhd (CDC), established in 1999, pioneered ePerolehan, Malaysia’s electronic government Procurement system under the Ministry of Finance. For 25 years, CDC has driven digital transformation in public procurement, fostering transparency, accountability, and inclusivity, and continues to be a trusted technology partner for the nation.

BEIJING, CHINA – Media OutReach Newswire – 11 September 2025 – The 2025 China International Fair for Trade in Services underscores China’s commitment to high-level opening-up, according to one expert. The 2025 CIFTIS opened in Beijing , themed “Embrace Intelligent Technologies, Empower Trade in Services” “It is these areas that today determine the transition from traditional services to high-tech and knowledge-intensive solutions,” Tolonbek Abdyrov, a professor of economics and vice rector of the International Higher School of Medicine in Kyrgyzstan, told Xinhua, noting China’s push in cloud computing, big data, artificial intelligence, fintech, digital healthcare and online education. This year’s fair, scheduled from Wednesday to Sunday in Beijing, will highlight how digital and intelligent technologies are reshaping the sector. “For the international community, for many countries of the world, this means there is an opportunity not only to access modern technologies, but also to participate in new standards of the global market,” he said. Abdyrov said China continues to improve systems and mechanisms for opening its economy to the world. For developing countries, the professor added, cooperation with China in services offers clear advantages. A visitor walks past an installation at the venue of upcoming China International Fair for Trade in Services (CIFTIS) at Shougang Park in Beijing, capital of China, Sept. 9, 2025. (Xinhua/Chen Zhonghao) The 2025 CIFTIS opened in Beijing , themed “Embrace Intelligent Technologies, Empower Trade in Services” “Firstly, this opens access to the world’s largest market, where demand for innovative solutions continues to grow. Secondly, China creates conditions for cross-border cooperation, which reduces barriers to entry and exit,” he said. That also includes opportunities to advance green and sustainable services, laying the groundwork for long-term partnerships aligned with global development goals. According to China’s Ministry of Commerce, service imports and exports in the first half of 2025 topped 3.8 trillion yuan (533 billion U.S. dollars), up 8 percent year on year. The growth, Abdyrov said, highlights how services are emerging as a strategic sector even as global goods trade slows. The professor pointed to China’s institutional reforms, such as streamlined rules for foreign-funded companies, pilot free trade zones and new digital standards, as examples of how Beijing is promoting openness and innovation. “These steps not only strengthen China’s competitiveness, but also create a platform for equal participation by partners, including emerging economies,” Abdyrov said. He added that the fair will serve not only as a showcase of China’s achievements but also as an invitation for other countries to help shape a new generation of global trade rules grounded in innovation, digitalization and sustainable growth. Hashtag: #CIFTIS The issuer is solely responsible for the content of this announcement.

BEIJING, CHINA – Media OutReach Newswire – 11 September 2025 – Against the backdrop of repurposed blast furnaces and industrial relics of Shougang Park in western Beijing, the 2025 China International Fair for Trade in Services (CIFTIS) opened on Wednesday, striking a tone of open markets and digital innovation. People visit a booth of Pop Mart during the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025. (Xinhua/Chen Yehua) This year marks the first time the entire fair is being held at Shougang Park, a 3-square-kilometer industrial heritage site and a venue for the Beijing 2022 Winter Olympics. The theme, “Embrace Intelligent Technologies, Empower Trade in Services,” underscores a focus that resonates far beyond China’s borders. The scale of this year’s CIFTIS is vast, with 85 countries and international organizations — including Australia, Germany and the World Intellectual Property Organization — taking part. Nearly 2,000 companies are exhibiting on-site, including close to 500 Fortune Global 500 companies and industry-leading enterprises like Walmart, AstraZeneca and KPMG. The fair’s participants, notably, come from 26 of the world’s top 30 countries and regions in terms of services trade. The transformation of the global economy, where services now form the backbone of growth, took center stage in speeches and discussions at the Global Trade in Services Summit, co-hosted on Wednesday by the United Nations Conference on Trade and Development (UNCTAD), China’s Ministry of Commerce and the Beijing municipal government. “Services are no longer a supporting actor in global commerce. They are a driver of growth,” said Johanna Hill, deputy director-general of the World Trade Organization (WTO). She highlighted that the sector accounts for two-thirds of the global economy, half of worldwide employment and 40 percent of trade flows in value-added terms. Echoing Hill’s comments, Pedro Manuel Moreno, deputy secretary-general of UNCTAD, called services “the center of global economic transformation.” He shared striking figures — services exports have grown twice as fast as goods exports over the past decade, rising from 22 percent of world exports in 2014 to 27 percent in 2024. They also attract over half of all global foreign direct investment. Visitors view exhibits at the booth of Iran during the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025. (Xinhua/Shan Yuqi) China leveraged the platform to reaffirm its commitment to opening up. In his keynote speech, Chinese Vice Premier Ding Xuexiang noted that the country’s services trade scale “broke new ground in 2024, exceeding 1 trillion U.S. dollars for the first time.” He linked this to China’s institutional opening of its services sector, including the rollout of a nationwide negative list for cross-border services trade, expanded market access in telecoms and healthcare, facilitated services trade and visa-free policies. Official data showed that the total value of China’s services trade climbed 8 percent year on year to 3.9 trillion yuan (about 548.82 billion U.S. dollars) in the first half of 2025 — hitting a historic record. China’s Commerce Minister Wang Wentao emphasized how the host venue, Shougang Park, blends industrial heritage with the Winter Olympics legacy to promote interaction between exhibitions, conferences, business, tourism, culture and sports. The role of international collaboration proved a recurring topic on the opening day. Australia is the guest country of honor at the 2025 CIFTIS. “It’s an important platform for us to build links between Australian and Chinese businesses,” said Scott Dewar, Australian ambassador to China. He highlighted the presence of 60 Australian companies at the 2025 edition of this fair — spanning sectors like education, tourism, finance, healthcare, architecture and food and beverages. This sentiment was shared on the ground. “Australia and China have had a long collaboration in the education sector, which is a key area of the services trade,” said Christopher Hogg, global business development manager at Chisholm Institute of TAFE, a provider of vocational training and higher education in Australia. Henning Kristoffersen, commercial counselor of the Norwegian Embassy in Beijing, attending this event for a third time, pointed to concrete business opportunities. “Chinese consumers are very health-conscious. And for the products that we have in Norway, this is great,” he said, mentioning Omega-3 supplements and fish oil as examples. “Our companies have a great chance to showcase their products and meet potential Chinese partners.” More than a diplomatic and business gathering, the fair is also a launchpad for innovation. A total of 113 companies will unveil 198 new products and achievements at the 2025 edition — spanning the fields of artificial intelligence, healthcare and smart logistics, as well as the integrated development of business, tourism, culture, sports and wellness. Alongside the core agenda of 13 themed forums, 82 special topic forums and 81 promotional business talks — there will be over 40 supportive activities ranging from cultural performances and pop-up markets to sports events, aimed at boosting consumption and enhancing the fair experience. “I’m encouraged by the content that we’re about to see, including innovative technology and digitalization,” said Crystal Edn, executive director of member services for the World Trade Centers Association, who is attending her first CIFTIS. The event will run for five days until Sept. 14 — with the first three days set aside for professional visitors and the last two open to the general public. Hashtag: #2025CIFTIS The issuer is solely responsible for the content of this announcement.

BEIJING, CHINA – Media OutReach Newswire – 11 September 2025 – On September 10, the 2025 China International Fair for Trade in Services (CIFTIS), themed “Embrace Intelligent Technologies, Empower Trade in Services,” opened as scheduled. Caption:This photo taken on Sept. 10, 2025 shows an entrance of a venue of the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China. The 2025 CIFTIS opened in Beijing on Wednesday, themed Embra More than 80 countries and international organizations have brought distinctive exhibits and events; nearly 500 Fortune Global 500 companies and global industry leaders have set up offline exhibitions; over 170 forums and business matchmaking sessions are underway; and more than 190 new products and achievements are making their debut… After 13 years, CIFTIS has evolved from a simple sector-specific exhibition into a major global platform for “Global Services, Shared Prosperity.” Beijing, the capital city of China, is leveraging this momentum to raise high the banner of opening up and set a new benchmark for opening up the services sector. Caption: People visit the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025. The 2025 CIFTIS opened in Beijing on Wednesday, themed Embrace Intelligent Technologies, Empower The Evolution of CIFTIS: From Industry Showcase to a Global, Open Platform Inside Shougang Park, the exhibition spaces complement the industrial aesthetic of the Big Air and steel furnaces. At Australia’s Guest of Honor pavilion, spanning over 300 square meters, a miniature model of the Sydney Opera House, lifelike representations of kangaroos and koalas—national treasures of Australia, and interactive screens create an immersive experience that draws visitors in. This year, nearly 60 Australian institutions and businesses have brought their latest achievements to Beijing. “CIFTIS offers a platform to raise brand visibility, expand institutional cooperation, and explore new partnerships,” said Dale Pinto, Global President and Chair of CPA Australia, who is attending for the second time. “Participation has not only increased our visibility but also strengthened relationships with our Chinese partners. We look forward to deepening cooperation and offering our expertise in areas such as digitalization.” Such feedback reflects the growth of CIFTIS and China’s steady progress in trade in services. In 2012, the total value of China’s trade in services was USD 482.9 billion; by 2024, it had surpassed the 1-trillion-dollar mark. Once reliant on conventional sectors like logistics, China’s trade in services is now shifting toward high-value-added, knowledge-intensive, and innovation-driven fields. In 2023, knowledge-intensive services already accounted for 41.4% of the total. Over the past 13 years, as China’s trade in services continued to expand, CIFTIS has undergone its own remarkable transformation: from an initial focus on outsourcing, it has fully embraced digital and intelligent technologies while integrating green and global development into its gene. The exhibition space has expanded from 50,000 square meters at the inaugural edition to a 3-square-kilometer “city showcase” today. What began as foreign businesses bringing products into China has evolved into dynamic Chinese companies taking AI algorithms and green solutions global. Discussions have shifted from logistics and exports of cultural products to digital trade, smart healthcare, and low-carbon services… To date, over 1.1 million exhibitors and professional visitors and more than 900 overseas institutions from 198 countries and regions have become regular participants. Adapting to the latest global economic developments and trends, this year’s CIFTIS has proactively upgraded and readied itself with cutting-edge technologies and sharp industry insights to meet a new wave of international cooperation and competition. First, cutting-edge technologies are employed to deliver “immersive experiences” for visitors. According to Sima Hong, Vice Mayor of Beijing, this year’s CIFTIS will highlight specialized fields such as artificial intelligence, healthcare, and smart logistics—showcasing not just products, but the services behind the technology. Interactive features include a digital avatar promoting “Beijing Solutions” and a full-process demonstration of AI-enabled biopharmaceutical R&D. Second, debuts and launches showcase the strength of “China Services.” More than 190 new products and solutions are being unveiled, including a 3D-printed polymer fatigue-resistant absorbable vascular stent and a professional-scale optical quantum computer exceeding 1,000 qubits. Demonstration cases in AI and green innovation will also be released, further enhancing the reputation of “Beijing Services” and “China Services.” Third, idea exchanges chart a “roadmap” for global cooperation. Thirteen thematic forums and over 80 specialized sessions will address hot topics such as technological innovation, digital services, and eco-environmental protection. More than 200 ministerial-level guests and heads of international organizations will gather to discuss trends and tackle challenges. A guide on trade in services data and policies for developing countries, co-developed by China’s Ministry of Commerce and UNCTAD, will be released during the fair. By aligning with the latest trends of digital, intelligent, and green development in trade in services, CIFTIS has achieved a historic leap over the past 13 years. With its high level of professionalism and openness, it has grown into a truly international and open platform. Beijing’s Breakthrough: Pilot Reforms Drive Leap in Trade in Services CIFTIS exemplifies China’s commitment to high-standard opening-up. In recent years, a series of pioneering policies have delivered tangible benefits, driving the opening-up of the services sector, improving the business environment, and turning blueprints displayed at exhibitions into market reality. In May, inside a temperature-controlled warehouse at Beijing Tianzhu Comprehensive Bonded Zone operated by Beijing Kyuan Pharmaceutical, Co., Ltd., a batch of vosoritide—a drug used to treat a rare pediatric disease—was quickly inspected by customs officials and transported to Beijing Children’s Hospital. These critical medicines, which had not yet received formal market approval in China, reached patients swiftly thanks to special policies under Beijing’s pilot zone for rare disease drug access. The Work Plan for Supporting Beijing in Developing the Integrated National Demonstration Zone for Opening Up the Services Sector, approved by the State Council, supports the city in establishing this zone, using a “white list” system to help patients access urgently needed treatments. So far, more than 10 rare-disease drugs have been temporarily imported through this “express channel.” This case reflects

BEIJING, CHINA – Media OutReach Newswire – 11 September 2025 – The 2025 China International Fair for Trade in Services (CIFTIS) reflects the deepening cooperation between China and Australia in services trade, experts said at an event in Melbourne on Wednesday. The Australian Exhibition Stand as the Guest Country of Honor at the 2025 CIFTIS Addressing the official event that coincided with the opening of the Australia National Pavilion at CIFTIS, Chi Jiechao from the Chinese Consulate-General in Melbourne said that the economy of Australia and China are “highly complementary.” “This event fully reflects the positive momentum of deepening cooperation between China and Australia in the field of services trade,” he said. “It also provides a high level platform for exchanges and collaboration between businesses and institutions from both countries,” the counsellor said. The event in Melbourne was the first CIFTIS overseas launch, with Australia holding the position of Guest Country of Honor for the first time at the conference in Beijing. Helen Kronberger, director of International Education at the Australian Trade and Investment Commission (Austrade) Melbourne Office, said that nearly 60 Australian exhibitors will be participating in CIFTIS. “Our exhibitors symbolize a modern, world-class innovative and inclusive services sector,” Kronberger said. The Australian Exhibition Stand as the Guest Country of Honor at the 2025 CIFTIS “The strength of Australia’s participation this year also signals the capability and competitiveness of Australian services firms, and their ability to bring value to their Chinese partners and consumers across finance, education, health, food, consumer tourism and more.” Wednesday’s event in Melbourne was hosted by CPA Australia, one of the world’s largest and oldest professional accounting bodies and a CIFTIS partner for the second consecutive year. Chief Executive Officer of CPA Australia Chris Freeland said that Australia is proud to be the guest country of honor at CIFTIS and that it sends a “strong positive signal” of strengthening collaboration in trading services between the two countries. Xie Zhibin, deputy general manager of the Bank of China Sydney Branch, echoed the sentiment, describing Australia’s status at CIFTIS as a “clear testament” to the growing relationship in services trade. Hashtag: #CIFTIS The issuer is solely responsible for the content of this announcement.

Shopee delivered on its Lagi Murah, Lagi Cepat promise with unbeatable savings and lightning-fast deliveries for shoppers nationwide. KUALA LUMPUR, MAYLAYSIA – Media OutReach Newswire – 11 September 2025 – Shopee’s 9.9 Super Shopping Day once again proved to be Malaysia’s ultimate shopping showdown, delivering a record-breaking day of knockout deals, lightning-fast deliveries, and high-energy livestream entertainment with brand ambassador Johan “Jojo” Ghazali. From Lagi Murah discounts to Lagi Cepat deliveries, Malaysians nationwide stepped into the “shopping ring” and walked away with massive savings, faster checkouts, and more exciting shopping experiences than ever before. Lagi Murah, Lagi Cepat Delivers Knockout Wins True to its Lagi Murah promise, Malaysians collectively saved over RM500 million during 9.9, with thousands of vouchers redeemed across categories such as Health & Beauty, Home & Living, and Groceries & Pets. Demand was especially strong for items under footwear and electronic accessories, reflecting shoppers’ interest for both everyday staples and trending products. Shopee also delivered on its Lagi Cepat commitment, with 1.2 million items shipped within the first 24 hours and deliveries made 14X faster compared to 2024, giving shoppers record-speed fulfilment while still enjoying the best value. Shopee’s Lagi Murah and Lagi Cepat commitments translated directly into results for sellers. Many experienced significant growth during the campaign. Wow Collection Hijabs, a local muslim fashion seller shared, “This 9.9 was our best yet. Thanks to ‘Lagi Murah’, we saw quality traffic from the start, with more serious buyers, more new customers, and higher conversions. Our shop orders jumped by 190%!” Building on this strong foundation of value and efficiency, Shopee’s content ecosystem further amplified these results, especially through Shopee Live and Shopee Video, which gave sellers an engaging stage to connect directly with buyers. Shopee Live: Real-Time Engagement and Conversions Shopee Live once again took centre stage as the ultimate shopping arena, where sellers saw up to a 12X increase in orders compared to a normal day. Shoppers tuned in for real-time product demos, exclusive deals, and interactive Q&As, creating a fun and engaging way to shop. Through Shopee Live alone, Malaysians saved an impressive RM67 million, fueled by affiliate-driven recommendations and livestream-exclusive vouchers, making it a massive leap from last year’s performance. Engagement also soared, with Shopee Live garnering up to 300 million views on peak day, marking a massive leap from 9.9 in 2024 and cementing its role as the go-to destination for interactive shopping and real-time discovery. Elgini, a local sportswear brand experienced significant success through Shopee Live. “We shattered records during 9.9 where our orders from Shopee Live more than doubled, increasing our shop sales performance by 70% compared to the previous campaign,” shares Mr. Lim, a representative of the brand. Dato’ Sri Aliff Syukri, renowned entrepreneur behind ShahidaDherbs shared, “Our Shopee journey has been nothing short of amazing, and the recent 9.9 campaign took it to the next level. With the strong support from Shopee, particularly through the 9.9 TV Show and Shopee Live, we achieved more than double of our sales from the previous month’s campaign. This incredible boost not only helped us exceed our targets, but also strengthened our connection with shoppers nationwide.” Shopee Video: Powering Discovery Through Short-Form Content Shopee Video proved to be a game-changer for product discovery, enabling sellers to reach new audiences through engaging short-form content and affiliate recommendations. By combining entertainment with authentic reviews, sellers gained visibility among shoppers actively looking for trusted suggestions. During 9.9, sellers who tapped into Shopee Video saw up to 13X increase in orders compared to an average day, underscoring its effectiveness as a powerful conversion channel. Malaysians also saved RM32 million through Shopee Video purchases, further cementing its role in driving both discovery and sales. AllGoodThings, an accessories hub selling a wide variety of electronics items, experienced a tremendous boost in visibility during the campaign. “Shopee Video drove our product discovery and engagement. Combined with attractive vouchers, this exposure translated directly into a steady 40% growth in sales from Shopee Video alone during the 9.9 campaign.” Shopee Video engagement reached new heights, recording 60 million views on peak day, a sharp rise from last year, solidifying its role as a powerful engine of content-driven shopping. Shopee Reinforces Its Role as Malaysia’s Trusted E-Commerce Platform “9.9 Super Shopping Day highlights our commitment to being the most trusted e-commerce partner for Malaysians. With our Lagi Murah and Lagi Cepat promise, we continue to make shopping more affordable, faster, and more engaging for everyone,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. – END – Hashtag: #Shopee #Ecommerce #Sale #9.9 #LagiMurahLagiCepat The issuer is solely responsible for the content of this announcement. Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.