Weaving A Tradition for Innovation: FabriX Digital Fashion Roadshow Continues Its Fashion Capital journey and Debuts at Pitti Immagine Uomo 2025
From Hong Kong to Florence, FabriX continues to tour Europe after Paris Fashion Week FW2024, debuting at Pitti Immagine Uomo 2025 with the world’s first Fashion AR kiosk Cross-disciplinary tech trailblazers Avery Dennison, Genesis-One and ZERO10 continue to propel digital fashion further and beyond Featuring digital fashion creations from a full squad of 10 Hong Kong and international designers Full launch of men’s fashion to the gaming world: Roblox HONG KONG SAR – Media OutReach Newswire – 20 January 2025 – From the vibrant streets of Hong Kong to the historic heart of Florence, FabriX is transcending borders and reimagining the boundaries of fashion with technology. Fresh from our successful showcase at Paris Fashion Week Sep FW2024 and crowned with HKFDA’s ‘Top 10 Fashion Visionaries Award 2024’, FabriX Digital Fashion Roadshow debuted at Pitti Immagine Uomo on 14 January 2025. FabriX Pitti Immagine Uomo 2025 Founded in 2022 with support of the Cultural and Creative Industries Development Agency (CCIDA, formerly CreateHK) and PMQ, FabriX was envisioned as a platform for Hong Kong’s fashion designers to present their digital fashion creations on virtual runways worldwide. Today, FabriX has emerged as a global force, gracing two of Europe’s premier fashion weeks since 2023. Our mission? To establish FabriX as the ultimate Digital Fashion Hub and Curated Marketplace, where cutting-edge artistry meets commercial opportunities. We want to shape a future where digital fashion is a seamless part of everyday life – by connecting and collaborating with designers, fashion houses, industry associations, tech innovators, key influencers and the media. At Pitti Immagine Uomo, the world’s leading tradeshow for men’s clothing and accessories, fashion buyers, media and fashion lovers can experience the future of fashion with our enhanced FabriX AR Try-on Kiosk 2.0.1. Be immersed in a phygital realm – try on, capture selfies, promote your design in digital format, or pre-order your favourite digital fashion looks, including exclusive made-for-Roblox avatar outfits. The FabriX experience will be incomplete without our featured collaborations. Joining us at Pitti Immagine Uomo are a series of creations from 4 new designers, alongside showpieces from the recent Paris Fashion Week bringing the total to 13 digital fashion items on tour. FabriX is curated by a team of experienced creative drivers lead by Shin Wong, FabriX’s Founder along with Designer’s Curator, Declan Chan, exploring the best tech partner in the world, with the unlimited support by William To, Executive Director of PMQ, bringing a new dimension to the virtual fashion experience. Enhanced AR try-on kiosk 2.0.1 travels to Florence Touring to FabriX Digital Fashion Roadshow at Pitti Immagine Uomo 2025 is the acclaimed FabriX AR Try-on Kiosk, where visitors can effortlessly try on, capture selfies and pre-order digital fashion pieces. Premiered last year in London Fashion week and Paris Fashion week, the enhanced Kiosk 2.0.1 comes with improved features, travels to Florence this year. The AR enabled mirror and photobooth hybrid allows users and buyers to digitally try on digital fashion items. It is a new, innovative and accessible way to experience fashion. Users can pose and collect their digital outfit photos and directly acquire their favourite digital fashion items on online platform. With a truly immersive “See Now – Try Now – Buy Now” shopping experience, fashion retail is redefined through digital pixels. Prepare to be captivated by this immersive phygital fashion retail experience, showcasing the breathtaking ideation from Hong Kong to the world. Tech trailblazers propel digital fashion to go further and beyond FabriX’s role is to scout all possible digital creatives in the fashion industry. FabriX continues to work with some of the most innovative tech trailblazers, each striving to push boundaries and offer ground-breaking tools and solutions. The collective exponential synergy propels fashion industry to go beyond imagination. (In alphabetical order) Avery Dennison, Embelex Avery Dennison is a global leader in materials science and digital identification solutions that provides a wide range of branding and information solutions that optimise labour and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Avery Dennison’s @Embelex product portfolio includes apparel branding labels and tags digitally enabled with NFC or RFID technologies, as well as software applications that bridge the physical and digital to enhance consumer experience. Avery Dennison provides customisable NFC-enabled digital woven badges for the featured designers. These custom-designed badges can be triggered using NFC-enabled smartphones to connect to specialised digital content and information, opening doors to exciting consumer engagement opportunities. Genesis-One Genesis-One by Virtual Touch is transforming the fashion industry with its innovative virtual stores, online-to-offline selling platform and digitalisation services. By offering a comprehensive one-stop digital ecosystem, Genesis-One empowers fashion creators to establish their brands without the high upfront costs and complexities of production, logistics and inventory management. With advanced 3D and AI-enabled design tools, an integrated marketplace and a pre-order system, creators can easily design, produce and launch products directly to the market. This fully-automated, on-demand model delivers efficiency and sustainability – allowing creators to focus on design, marketing and crafting unique customer experiences for their brands. Exclusively for the FabriX Digital Fashion Roadshow 2025, physical versions of selected digital fashion pieces and FabriX merchandise are now available for online purchase https://www.genesis-one.co/fabrixworld/creation, thanks to Genesis-One’s powerful digital tools enabling a simplified, streamlined experience from design to the shelf. ZERO10 ZERO10 is a pioneering tech company focusing on advanced augmented reality (AR) and artificial intelligence (AI) try-on solutions that bring interactivity, engagement and innovation to fashion, entertainment, sports and retail sectors. Their proprietary AR Mirror software transforms digital screens into powerful business tools, offering virtual try-on capabilities that enhance consumer engagement, collect valuable customer data and improve in-store sales conversion. With the technological support by ZERO10, the designers’ physical creations can now turn into virtual outfits. DRESSX Leveraging their experience and tech know-how, DRESSX once again, transformed all FabriX Digital Fashion Roadshow 2025 designer’s roster and their designs into a collection of 13 Roblox avatar outfits, allowing users to rock their favourite digital fashion pieces in-game. At the Pitti


