B Lab Singapore has officially appointed Brian Selby as its new Chief Executive Officer, ending an 18-month leadership gap at the regional arm of the nonprofit responsible for the globally recognised B Corp certification.
Selby brings over two decades of experience from his time at General Electric (GE), where he held senior leadership roles across Asia. His appointment is expected to strengthen B Lab’s mission to expand the B Corp movement across Southeast Asia, supporting businesses that balance profit and purpose.
The CEO position at B Lab Singapore had remained vacant since late 2023, during which the organisation continued its operations under interim leadership. Selby’s arrival marks a significant step in driving corporate sustainability and ESG accountability in the region.
B Lab’s B Corp certification is awarded to companies that meet high standards of social and environmental performance, transparency, and accountability. With increasing demand for responsible business practices, Selby’s leadership is seen as timely to accelerate B Lab’s influence in Asia.
