Bank Islam Malaysia Berhad has renewed its strategic collaboration with the Football Association of Malaysia (FAM) for the fifth consecutive term, reinforcing its continued commitment to the advancement of national football.
The extended partnership encompasses a range of joint marketing efforts, including the continuation of the Team Harimau co-branded Debit Card-i initiative. This collaboration not only seeks to bolster support for the national football squad, Harimau Malaya, but also encourages wider adoption of digital banking and cashless payments across the country.
Mizan Masram, Group Chief Business Officer (Retail Banking) at Bank Islam, expressed appreciation for FAM’s enduring confidence in the bank’s role as a strategic partner.
“Bank Islam is truly grateful to FAM for the trust placed in us and agreeing to extend this strategic collaboration. This partnership reflects our commitment to fostering the spirit of sportsmanship and strengthening support for a team that carries the nation’s hopes,” he said.
Under the terms of the agreement, Bank Islam will continue to drive fan engagement through both digital and on-ground activation initiatives at FAM-affiliated events. These efforts include the deployment of promotional booths on match days, co-branded campaigns, social media content, and fan-centric contests aimed at strengthening the emotional connection between supporters and the national team.
The specially designed Team Harimau Debit Card-i offers fans a tangible means of expressing their loyalty, while benefiting from ATM withdrawal capabilities and seamless electronic payments for local and international transactions.
In support of grassroots football development, Bank Islam will contribute RM2 to FAM for every issuance, annual renewal, and replacement of the debit card. The funds are designated to aid talent cultivation and enhance football programmes nationwide.
Since its inception, the Team Harimau Debit Card-i has garnered over two million users, underscoring its resonance with Malaysian football supporters and its role in promoting financial inclusion.
-New Strait Times
