BateriHub has surpassed 200 branches nationwide, marking a significant scale milestone in Malaysia’s automotive aftermarket sector and positioning the company as the country’s largest direct-owned car battery retail network.
The expansion milestone is supported by official recognition from ASEAN Records, which has awarded BateriHub the approved title and category: First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area (200 Branches Covering 340,875.68 sq ft). The recognition serves as validation of BateriHub’s operating scale and infrastructure footprint, rather than the sole focus of the announcement.
The BaterniHub leadership receiving the ASEAN Records for First and Largest Direct-Owned Car Battery Retailer by Branch Count and Floor Area.
“At this scale, growth is no longer about opening stores quickly; it’s about whether service quality holds when demand spikes or when customers are stranded outside major cities,” said
Mr. Kok Wai Kit, Co-Founder & Managing Director, BateriHub. “Running a direct-owned network allows us to train people the same way, deploy technicians faster, and keep decision-making close to operations. Crossing 200 stores matters because it widens access to dependable help, not because of the number alone.”
As of January 2026, BateriHub covers more than 500 service areas across 11 states, including Klang Valley and secondary regions such as Kedah, Terengganu, and Kelantan. This expanded footprint enables the company to support motorists not only in urban centres, but also in locations where access to timely roadside battery replacement has traditionally been more limited.
The company operates 200 branches, employs over 460 staff, and has served more than 1.0 million customers to date. It has also recorded 70,000+ positive customer reviews across Google, Facebook, and e-commerce platforms.
“Reaching 200 branches is not the result of one strategy or one team,” said Mr. Wong Wai Loong, Co-Founder & Managing Director, BateriHub. “It is the outcome of logistics, operations, technicians, customer service, and support teams all moving in the same direction over many years. The focus now is not just to grow bigger, but to grow better, in quality, sustainability, and people development.”
BateriHub attributes its growth to three core factors. Its 100% direct-owned operating model allows the company to maintain consistent service quality, pricing, and brand standards across all branches. This is reinforced by sustained investment in people, systems, and training, ensuring teams operate with a uniform, customer-first mindset. Finally, a data-driven approach to site expansion and operational execution has enabled the business to scale quickly while remaining sustainable.
Today, BateriHub supports customers through multiple service channels, walk-in replacement, roadside assistance, battery delivery, and jumpstart support, all routed through a central customer service and technician dispatch system. This structure enables consistent response standards across urban and secondary locations, particularly during breakdown scenarios where time and reliability are critical.
Looking ahead, BateriHub is focused on strengthening its domestic footprint while laying the groundwork for regional growth. Locally, the company is planning to enter East Malaysia around Q3 2026, following strong interest from potential partners, bringing the BateriHub brand, systems, and standards to meet growing demand. Regionally, BateriHub has been studying the Singapore market since 2023, with broader ASEAN expansion forming part of its five-year strategic roadmap.
“Scaling a retail network is not just about footprint, but about discipline,” said Mr. Stan Singh, Head of Media and Councillor, Malaysia Retail Chain Association (MRCA). “What stands out in BateriHub’s growth is its ability to maintain centralised control while expanding rapidly, which is often the hardest balance for multi-branch operators to achieve.”
The ASEAN Records recognition was formally presented during BateriHub’s Annual Dinner on 29 January 2026 at JioSpace, Petaling Jaya, attended by approximately 420 guests.
