KUALA LUMPUR: BJAK Sdn Bhd, Malaysia’s leading digital insurance platform, has launched its RM150 million free road tax program, set to transform how people renew road tax in Malaysia.
It will provide all Malaysians with the chance to renew their motorcycle and car road tax for free, backed by an allocation of RM150 million to support the campaign’s success.
Since its establishment, BJAK has been at the forefront of digital innovation in the automotive industry.
With millions of transactions completed, BJAK has earned its reputation as a reliable and efficient service provider.
The pledge of RM150 million to subsidise vehicle owners’ road tax renewals for free through the BJAK platform has commenced since March 2024.
This is a bold step forward in the company’s mission to drive digital adoption and streamline administrative processes for the people of Malaysia.
This initiative is expected to benefit over 6 million users across Malaysia, providing them unparalleled ease and accessibility in renewing their road tax obligations.
“As a technology-driven company, we are committed to accelerating the digitalisation of Malaysia, and this initiative perfectly aligns with our vision,” BJAK vice president of marketing Mandy Foong said in a statement.
“This significant investment aims to encourage more Malaysians to embrace digital solutions for road tax renewal, accessing the benefits of digitalisation with simplicity, choice, and convenience,” she said.
The program is not only in line with the government’s MyRoadTax digitisation efforts but also supports Malaysia’s broader agenda for digital transformation.
By promoting online renewal, BJAK aims to reduce the need for physical visits to renewal centres, thereby cutting down on queues and increasing overall efficiency.
In addition to the free renewal offer, BJAK is also addressing the financial concerns of vehicle owners by providing an insurance renewal instalment plan.
This plan allows customers to spread their payments over 12 months, making the process more accessible and manageable for everyone.
Furthermore, this campaign is a testament to BJAK’s commitment to environmental sustainability.
By reducing the need for paper-based transactions and physical travel, the initiative contributes to a greener, more sustainable future.
In line with the national push for digitalisation, the Road Transport Department (JPJ) recently introduced a digital road tax system, allowing vehicle owners to share their e-LKM (electronic road tax) with other drivers through the MyJPJ app.
This initiative further simplifies the process for vehicle owners and aligns with the government’s vision of digitalising services JPJ provides.
The RM150 million free road tax program is not just about saving money, it’s about moving together into a more digital and efficient future.
As part of the campaign, BJAK will leverage engaging gamification techniques to enhance user participation and ensure a rewarding experience.
Through modern technology, BJAK is poised to revolutionise the insurance and road tax renewal process and set new benchmarks for digital service delivery in Malaysia.
