Boomi has identified the emergence of the AI economy as a crucial driver of future growth, particularly in Malaysia, where businesses are increasingly looking to harness AI to enhance productivity and competitiveness. In an interview with The Exchange Asia, David Irecki, Boomi’s Chief Technology Officer for APJ, explained, “AI agents are transforming how organisations operate by automating repetitive tasks and offering intelligent insights. In Malaysia, these agents can help businesses focus on high-value strategic initiatives while reducing operational costs.”
AI agents—intelligent software applications capable of performing tasks autonomously—are set to revolutionise industries by streamlining operations without constant human intervention. Irecki highlighted the significant potential for AI in Malaysia: “We’re looking at an economy where AI could contribute a 14% uplift to GDP by 2030, especially in sectors like manufacturing and logistics, where operational efficiency and data-driven decision-making are key.” He emphasised that AI agents will play a pivotal role in helping Malaysia position itself as a leading AI hub in Southeast Asia.
The AI Agent Framework: Driving Integration and Automation
Boomi’s AI Agent Framework, a core element of its innovation strategy, equips businesses with tools to build and deploy AI agents that solve pressing integration and automation challenges. “Boomi’s AI Agent Framework gives organisations the ability to create agents tailored to their specific needs,” Irecki said. The platform offers a no-code development environment that allows both business and IT users to design AI-driven solutions.
The AI Agent Framework includes several key agents, such as Boomi Answers, Boomi DataDetective, Boomi DesignGen, and Boomi Scribe, all integrated into the Boomi Enterprise Platform. “Our AI agents significantly reduce the time it takes to build integrations and automate processes. For instance, Boomi DesignGen can create an integration in just minutes by analysing the metadata from our extensive customer base,” Irecki explained.
These capabilities are particularly beneficial for businesses in Malaysia undergoing digital transformation. Irecki noted, “Organisations can achieve faster integration and automation, which improves overall productivity and enhances their ability to compete in a rapidly changing market.”
Tackling API Sprawl with Strategic Acquisitions
Boomi’s recent acquisitions in the API management space underscore its commitment to addressing API sprawl, a common issue faced by enterprises today. By acquiring APIIDA’s federated API management business and API management assets from Cloud Software Group, Boomi aims to provide a robust solution that simplifies API management across the enterprise. Irecki stated, “APIs are critical to modern software architectures, and our goal is to give customers an enterprise-grade, federated API management solution that allows them to scale quickly and securely.”
These acquisitions align with Boomi’s vision of offering an end-to-end platform that addresses the challenges businesses face in managing complex API ecosystems.
Challenges in AI Adoption and How Boomi Helps Overcome Them
For organisations in the APJ region, including Malaysia, two key challenges hinder AI adoption: data silos and poor data quality. “Data silos make it difficult to get a unified view, which is essential for AI to provide meaningful insights,” said Irecki. Boomi’s platform helps break down these silos by seamlessly connecting disparate applications and data sources, enabling organisations to harness the full potential of AI.
Data quality is another significant challenge, particularly for large organisations with legacy IT infrastructure. “AI is only as good as the data it relies on,” Irecki remarked. “If the data isn’t accurate, AI models can’t deliver trustworthy results. Boomi’s Master Data Hub ensures data consistency and governance, which is critical for effective AI deployment.”
Seamless AI Integration into Existing IT Infrastructures
Boomi’s platform facilitates the smooth integration of AI solutions into existing IT infrastructures without disrupting ongoing operations. “Our approach allows organisations to build on the data pipelines they’ve already developed. We optimise the context in which AI operates, improving accuracy and ensuring the relevance of insights,” explained Irecki. This seamless integration enables businesses to automate processes and generate real-time insights that can be acted upon immediately.
Real-World Impact: Boomi’s Solutions in Action
Boomi’s technology has already made a significant impact in the APJ region. For example, the Australian Red Cross utilised Boomi’s platform to build a digital infrastructure that supports its emergency and disaster relief operations. “By connecting various applications and data sources, we were able to help the Australian Red Cross move faster and more efficiently,” Irecki shared. This partnership showcases how Boomi’s AI capabilities can drive innovation and operational efficiency in critical sectors.
Shaping the Future of Enterprise Integration and Automation
Looking ahead, Boomi’s strategic focus will remain on empowering businesses to streamline operations and enhance agility through AI-driven integration and automation. “We believe the future lies in democratising AI and integration tools so that non-technical users can participate in digital transformation,” Irecki said. The company’s low-code environment enables more employees within organisations to manage integrations, driving innovation from the ground up.
Boomi’s introduction of AI Agents is part of its long-term vision to enable businesses to automate routine tasks and improve decision-making processes. “Our AI agents can learn from historical data and established patterns to deliver intelligent insights that enhance operational efficiency,” Irecki noted. This minimises the need for manual intervention and allows businesses to focus on strategic initiatives.
Strategic Priorities for the AI Economy
In the next 12 to 18 months, Boomi’s focus will be on enhancing its AI Agent Framework and supporting organisations in their digital transformation journeys. “We’re committed to helping businesses in Malaysia and the broader APJ region navigate the complexities of AI adoption and integration,” Irecki concluded. Boomi will continue to prioritise data governance through its Master Data Hub solution, ensuring that businesses can trust the data that powers their AI models.
Boomi’s forward-thinking approach to AI, integration, and automation promises to be a game-changer for businesses in Malaysia, as they seek to stay competitive and innovative in an increasingly digital world.
