SINGAPORE: McCann Worldgroup has announced the promotion of Brandon Cheung to Chief Executive Officer (CEO) of its Southeast Asia (SEA) operations. Cheung steps into the role following the departure of Nick Handel, who has taken on a new position as CEO of MRM UK, a fellow agency under the McCann Worldgroup and Interpublic Group umbrella.
Previously serving as the Chief Global Client and Growth Officer for McCann Worldgroup Asia-Pacific (APAC), Cheung brings over 20 years of experience in brand building, performance marketing, and customer experience to his new role. His career with McCann spans 12 years, including leadership positions with the McCann Cathay Pacific Central Team.
In his new capacity, Cheung will lead efforts to enhance the company’s capabilities across SEA and drive growth for clients throughout the region. He will report directly to Ghassan Harfouche, President of McCann Worldgroup APAC.
“Brandon is a truly visionary leader, who brings a hybrid skillset of strategist, growth driver, and a proven record of building high-performing teams and fostering strong value-driven cultures,” said Harfouche. “Combined with his rich experience of the region and client brands, Brandon’s leadership equips the business to help grow, evolve, and build enduring brands for our clients.”
Reflecting on the transition, Cheung expressed enthusiasm for the journey ahead. “Our region is at a pivotal moment for growth. I’m looking forward to building on the current momentum with our teams to create strategic and impactful creativity that drives true business value for our clients,” he said.
Outgoing CEO Nick Handel, who led the SEA operations for 14 years, shared his sentiments on leaving the region: “It’s bittersweet to be leaving Asia. I’ve had the privilege of working with some of the most talented teams in the industry, and I’m proud of what we’ve built together. However, I leave knowing our offices are in great hands.”
During his tenure, Handel oversaw teams in key markets including Singapore, Hong Kong, and Thailand, playing a pivotal role in the company’s regional growth and creative evolution.
