KUALA LUMPUR: Bubbles O2 Sdn Bhd, a Malaysian-based oxygenated mineral water company, has unveiled plans to expand into the Middle East and North Africa (MENA) as well as the ASEAN markets, targeting a growing demand for halal-certified lifestyle beverages.
Managing Director Ain Azizah Arin announced the company’s regional and global expansion strategy during an interview on Bernama TV’s Bual Bisnes, highlighting untapped opportunities in markets increasingly open to halal imports.
“We see immense potential in the MENA region, which is beginning to liberalise its halal import policies. This presents significant openings for Malaysian exporters like us,” she said.
The company’s ASEAN focus will concentrate on neighbouring countries, where consumer demand for health-conscious products—such as oxygenated water—is steadily rising, driven by increased health awareness.
Since 2024, Bubbles O2 has successfully entered the Brunei and Dubai markets, receiving strong consumer response. The company is optimistic that further regional expansion will reinforce its brand presence and contribute to positioning Malaysia as a key player in the global halal mineral beverage sector.
To support its export ambitions, Bubbles O2 is bolstering both its production capacity and workforce. With backing from several investors, the company has ramped up operational efficiency—optimising production to 70% as of last year.
“We previously operated a single production line at our plant in Rantau. Now, we have expanded to two lines, catering to 425ml and 800ml formats. This has significantly enhanced our operational capability,” Ain Azizah explained.
Beyond operations, the company is also prioritising employment growth, particularly in the local communities of Rantau and Pedas in Negeri Sembilan, aiming to generate more job opportunities for youth and residents.
In line with its commitment to product excellence and safety, Bubbles O2 adheres to rigorous quality certifications, including Hazard Analysis and Critical Control Points (HACCP), Good Manufacturing Practice (GMP), and the Food Safety Certification Scheme (MeSTI), ensuring compliance with both local and international standards.
-Bernama
