MELAKA, Modern Nusantara cuisine brand Bumbu Babah is expanding its presence in Malaysia’s food franchise market with the launch of its 33rd outlet along Jalan Hang Tuah, marking Melaka as its latest growth destination.
The first outlet in Melaka, which began operations three months ago, was established through a strategic partnership between Analynsda Holdings Sdn Bhd and Babah Ventures Sdn Bhd, the main operator of the Bumbu Babah franchise nationwide.
Celebrity entrepreneur and co-founder Ajak Shiro said Melaka was chosen not only to grow the brand’s footprint and investment but also to showcase Nusantara’s culinary heritage as a fresh attraction for food tourism in the historic state.
“Melaka holds a special place in my heart — it’s full of memories for me. When I started my business, I knew this would be one of the states where we’d open an outlet because of its strong tourism potential.
Opening here isn’t just about expanding our brand, but about reviving and celebrating the region’s rich culinary traditions, making it a new stop for both local and international visitors to experience authentic Nusantara flavours,” he said after the launch, officiated by Melaka State Assembly Speaker Datuk Ibrahim Durum.
Ajak added that the Melaka franchise also creates employment opportunities for locals and supports the state’s efforts to strengthen gastronomy-based tourism.
“We’re planning another outlet soon, possibly near the beach. This expansion is not just about business growth, but also about boosting local employment and contributing to Melaka’s economy.
So far, this branch is expected to welcome over 15,000 visitors within its first month,” he said.
Currently, Bumbu Babah operates 34 outlets nationwide, with all dishes prepared at a JAKIM-certified halal central kitchen to ensure high standards of quality and hygiene. The company aims to reach 42 outlets nationwide by year-end, including in the East Coast, Sabah, and Sarawak.
“This expansion strengthens Bumbu Babah’s position as one of Malaysia’s leading modern Nusantara restaurant franchises,” Ajak added.
