ZJLD Group FY2024 Performance Shows High-Quality and Stable Development with a Remarkable 116.3% Surge in Operating Cash Flow
Steadfastly Implements High-Quality Development Strategies and Optimize Channel Structures with a Focus on Global Market Expansion HONG KONG SAR – Media OutReach Neswire – 21 March 2025 – ZJLD Group Inc. (“ZJLD” or the “Company”, together with the Company’s subsidiaries, collectively the “Group”) (SEHK stock code: 06979. HK), an outstanding representative in the Chinese baijiu industry and the first baijiu company listed in Hong Kong Stock Exchange, is pleased to announce its annual results for the fiscal year ended December 31, 2024 (“Fiscal Year 2024”, “FY2024” or the “Year”). The key financial and business highlights are as follows: FY 2024 (for the year ended December 31, 2024) (RMB’000) FY 2023 (for the year ended December 31, 2023) (RMB’000) Increased by Revenue 7,066,784 7,030,467 0.5% Gross profit 4,143,040 4,079,948 1.5% Gross profit margin 58.6% 58.0% 0.6 percentage points Net cash generated from/(used in) operating activities 781,003 361,226 116.3% Adjusted net profit (non-IFRS measure) 1,676,275 1,622,602 3.3% Adjusted net profit margin (non-IFRS measure) 23.7% 23.1% 0.6 percentage points During the Year, the Group experienced a significant increase in net cash flow from operating activities, demonstrating a stable upward trend that reflects financial health and long-term resilience. In 2022, the Company reported negative net operating cash flow; however, with continuous optimization of business structures and successful implementation of market strategies, net operating cash flow rose to approximately RMB360 million in 2023 and further escalated to about RMB780 million in 2024. This remarkable leap signifies the Company’s steadily improving financial framework and robust operations, showcasing operational resilience and financial confidence, while also reflecting the market’s strong trust in its products and business model. As the primary growth engine of the Group, the flagship brand, Zhenjiu, has maintained its position as the fourth-largest sauce-aroma baijiu brand in China for two consecutive years (2023 and 2024)[1]. Additionally, the influence and market positioning of its premium and above products have been further solidified. Since the second quarter of 2024, the demand in the baijiu consumption market has remained subdued. To proactively address intense competition in traditional distribution channels, Zhenjiu has steadfastly adhered to its “Dual-Channel Growth Strategy,” consolidating traditional distributor networks while actively exploring emerging customers characterized by high social engagement and frequent baijiu consumption. Despite facing cyclical industry adjustments and market pressures during the Year, the sales revenue of Zhenjiu’s premium baijiu business division achieved impressive double-digit growth. Thanks to that, the Zhenjiu brand recorded a total revenue of approximately RMB4,479.7 million, accounting for approximately 63.4% of the Group’s total revenue. The Board of Directors has proposed a final dividend of HKD0.21 per share for the year ended December 31, 2024 (2023: HKD0.18 per ordinary share), amounting to a total of HKD711.61 million, reflecting a substantial increase of 16.7% compared to the Fiscal Year 2023. Navigating Multiple Challenges Amid Industry Adjustments: Timely Strategic Adjustments for Breakthrough Opportunities In 2024, the baijiu industry experienced a sustained decline in consumer demand starting from the second quarter, with sluggish market dynamics. The Group swiftly assessed risks and proactively implemented measures to control inventory and stabilize pricing, ensuring healthy channel stock levels while balancing growth momentum. By focusing on four core pillars – brand, base liquor, distribution channels, and team capabilities – the Group reinforced its foundation, fostered continuous innovation, and actively adjusted strategies to navigate cyclical industry changes while exploring and seizing potential growth opportunities. The flagship brand, Zhenjiu, capitalized on its rapidly rising brand influence to develop a series of well-defined expansion initiatives, such as actively exploring broader consumption scenarios for baijiu beyond traditional business contexts. The brand also pursued cross-sector collaborations, aiming to create diversified consumption scenarios and growth drivers. Additionally, the Group is committed to cultivating corporate client resources to expand orders from business-driven demand. Through the comprehensive implementation of Zhenjiu’s “Dual-Channel Growth Strategy,” the Group expanded its presence in emerging sales channels and among premium clientele, further enhancing the distributor network construction and effectively improving overall market competitiveness. During the Year, Zhenjiu’s signature high-end tasting events and distillery tours were continuously elevated, strengthening the sales framework for its sealed storage baijiu while optimizing the allocation of marketing resources and costs. The Group also proactively reduced the proportion of certain mid-range and below products with lower-unit prices and profit margins sold via e-commerce platforms. For the fiscal year 2024, the Group reported a gross profit of approximately RMB4,143.0 million (FY2023: RMB 4,079.9 million), with a stable gross profit margin of 58.6%, marking an increase for four consecutive years. Commitment to High-Quality Sustainable Development: Continuous Optimization of Distribution Network Management with a Focus on Global Expansion The Group primarily distributes its baijiu products through a nationwide network of distributors and its direct sales team. In 2024, the Group reinforced channel monitoring by using digital tools and innovatively adjusted channel policies for premium and deluxe product series, thereby optimizing channel order and price stability. Simultaneously, by preferentially allocating resources to premium distributors, the Group further deepened its mutually beneficial partnerships with distributor partners. As a result, distributor sales revenue for Fiscal Year 2024 increased by 2.1% year-on-year to approximately RMB6,355.7 million (FY2023: RMB6,227.3 million), accounting for 89.9% of the Group’s total revenue. Looking ahead to 2025, despite ongoing industry challenges, the Group remains steadfast in its core strategies of high-quality and sustainable development with a focus on brand building, product quality enhancement, and channel innovation. The Group plans to further expand diverse consumption scenarios, such as banquets, and explore segmented sales channels with high baijiu purchasing potential. At the same time, efforts will continue to advance the dual-channel growth model, optimize the distributor network structure, and upgrade experiential marketing initiatives, including high-end tasting events and distillery tours. This will be complemented by diversified promotional strategies, including short videos and landmark advertisements, to enhance brand outreach. The Group will also continue to invest in developing core premium products to meet varying consumer needs and consolidate its market position. Four Major Brands: Three-Tier Growth Engines with Clear Strategic Positioning The Group’s four major brands have gradually formed a three-tier





