Media OutReach

DUBLIN, IRELAND – Media OutReach Newswire – 18 February 2025 – Aon plc (NYSE: AON), a leading global professional services firm, today announced that Jennifer Richards has been selected as CEO of Asia Pacific, effective 1 March. Richards assumes the role from Anne Corona who has recently been named CEO of enterprise clients and global chief commercial officer. She will work alongside the Asia Pacific Executive Committee to enhance the firm’s capabilities across the region, create distinctive value for clients, deliver growth and strong financial performance, inspire colleagues and execute on the 3×3 Plan. Richards will report to CEO of Regions, Lori Goltermann, join the Aon Executive Committee and move from Australia to Singapore in the coming months. Since joining Aon in Australia 13 years ago, Richards has been a dedicated and passionate colleague, supporting Australian, regional and global clients to make better decisions to address their risk and people challenges. She served most recently as head of Australia where she has a track record of success, fostering key client relationships and embedding the firm’s 3×3 Plan to accelerate growth and capabilities across all solution lines. “The Asia Pacific region is critical to Aon’s strategy, representing significant growth opportunities across a diverse market,” said Goltermann. “Jennifer’s experience, Aon United mindset and ability to build and inspire high-performing teams position her to lead the Asia Pacific region to continued success.” Prior to joining Aon, Richards held several senior management roles at AIG in its Financial Institutions and M&A businesses in North America. Before joining the insurance industry, Richards practiced corporate and securities law at Sidley Austin LLP in New York City. Richards said, “I am excited to work even more closely with this exceptional team and look forward to collaborating with such talented colleagues across the region. There is so much opportunity in the Asia Pacific region, and together we will build on our existing momentum and accelerate our ability to help our clients navigate the multi-faceted, complex and interconnected challenges they face.” Read more about Aon in the APAC region: aon.com/apac Hashtag: #Aon The issuer is solely responsible for the content of this announcement. About Aon Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses. Follow Aon on LinkedIn, X, Facebook and Instagram. Stay up-to-date by visiting Aon’s newsroom and sign up for news alerts here. Disclaimer The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness, or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

DUBLIN, IRELAND – Media OutReach Newswire – 18 February 2025 – Aon plc (NYSE: AON), a leading global professional services firm, today announced that Jennifer Richards has been selected as CEO of Asia Pacific, effective 1 March. Richards assumes the role from Anne Corona who has recently been named CEO of enterprise clients and global chief commercial officer. She will work alongside the Asia Pacific Executive Committee to enhance the firm’s capabilities across the region, create distinctive value for clients, deliver growth and strong financial performance, inspire colleagues and execute on the 3×3 Plan. Richards will report to CEO of Regions, Lori Goltermann, join the Aon Executive Committee and move from Australia to Singapore in the coming months. Since joining Aon in Australia 13 years ago, Richards has been a dedicated and passionate colleague, supporting Australian, regional and global clients to make better decisions to address their risk and people challenges. She served most recently as head of Australia where she has a track record of success, fostering key client relationships and embedding the firm’s 3×3 Plan to accelerate growth and capabilities across all solution lines. “The Asia Pacific region is critical to Aon’s strategy, representing significant growth opportunities across a diverse market,” said Goltermann. “Jennifer’s experience, Aon United mindset and ability to build and inspire high-performing teams position her to lead the Asia Pacific region to continued success.” Prior to joining Aon, Richards held several senior management roles at AIG in its Financial Institutions and M&A businesses in North America. Before joining the insurance industry, Richards practiced corporate and securities law at Sidley Austin LLP in New York City. Richards said, “I am excited to work even more closely with this exceptional team and look forward to collaborating with such talented colleagues across the region. There is so much opportunity in the Asia Pacific region, and together we will build on our existing momentum and accelerate our ability to help our clients navigate the multi-faceted, complex and interconnected challenges they face.” Read more about Aon in the APAC region: aon.com/apac Hashtag: #Aon The issuer is solely responsible for the content of this announcement. About Aon Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses. Follow Aon on LinkedIn, X, Facebook and Instagram. Stay up-to-date by visiting Aon’s newsroom and sign up for news alerts here. Disclaimer The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness, or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

DUBLIN, IRELAND – Media OutReach Newswire – 18 February 2025 – Aon plc (NYSE: AON), a leading global professional services firm, today announced that Jennifer Richards has been selected as CEO of Asia Pacific, effective 1 March. Richards assumes the role from Anne Corona who has recently been named CEO of enterprise clients and global chief commercial officer. She will work alongside the Asia Pacific Executive Committee to enhance the firm’s capabilities across the region, create distinctive value for clients, deliver growth and strong financial performance, inspire colleagues and execute on the 3×3 Plan. Richards will report to CEO of Regions, Lori Goltermann, join the Aon Executive Committee and move from Australia to Singapore in the coming months. Since joining Aon in Australia 13 years ago, Richards has been a dedicated and passionate colleague, supporting Australian, regional and global clients to make better decisions to address their risk and people challenges. She served most recently as head of Australia where she has a track record of success, fostering key client relationships and embedding the firm’s 3×3 Plan to accelerate growth and capabilities across all solution lines. “The Asia Pacific region is critical to Aon’s strategy, representing significant growth opportunities across a diverse market,” said Goltermann. “Jennifer’s experience, Aon United mindset and ability to build and inspire high-performing teams position her to lead the Asia Pacific region to continued success.” Prior to joining Aon, Richards held several senior management roles at AIG in its Financial Institutions and M&A businesses in North America. Before joining the insurance industry, Richards practiced corporate and securities law at Sidley Austin LLP in New York City. Richards said, “I am excited to work even more closely with this exceptional team and look forward to collaborating with such talented colleagues across the region. There is so much opportunity in the Asia Pacific region, and together we will build on our existing momentum and accelerate our ability to help our clients navigate the multi-faceted, complex and interconnected challenges they face.” Read more about Aon in the APAC region: aon.com/apac Hashtag: #Aon The issuer is solely responsible for the content of this announcement. About Aon Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses. Follow Aon on LinkedIn, X, Facebook and Instagram. Stay up-to-date by visiting Aon’s newsroom and sign up for news alerts here. Disclaimer The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness, or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

DUBLIN, IRELAND – Media OutReach Newswire – 18 February 2025 – Aon plc (NYSE: AON), a leading global professional services firm, today announced that Jennifer Richards has been selected as CEO of Asia Pacific, effective 1 March. Richards assumes the role from Anne Corona who has recently been named CEO of enterprise clients and global chief commercial officer. She will work alongside the Asia Pacific Executive Committee to enhance the firm’s capabilities across the region, create distinctive value for clients, deliver growth and strong financial performance, inspire colleagues and execute on the 3×3 Plan. Richards will report to CEO of Regions, Lori Goltermann, join the Aon Executive Committee and move from Australia to Singapore in the coming months. Since joining Aon in Australia 13 years ago, Richards has been a dedicated and passionate colleague, supporting Australian, regional and global clients to make better decisions to address their risk and people challenges. She served most recently as head of Australia where she has a track record of success, fostering key client relationships and embedding the firm’s 3×3 Plan to accelerate growth and capabilities across all solution lines. “The Asia Pacific region is critical to Aon’s strategy, representing significant growth opportunities across a diverse market,” said Goltermann. “Jennifer’s experience, Aon United mindset and ability to build and inspire high-performing teams position her to lead the Asia Pacific region to continued success.” Prior to joining Aon, Richards held several senior management roles at AIG in its Financial Institutions and M&A businesses in North America. Before joining the insurance industry, Richards practiced corporate and securities law at Sidley Austin LLP in New York City. Richards said, “I am excited to work even more closely with this exceptional team and look forward to collaborating with such talented colleagues across the region. There is so much opportunity in the Asia Pacific region, and together we will build on our existing momentum and accelerate our ability to help our clients navigate the multi-faceted, complex and interconnected challenges they face.” Read more about Aon in the APAC region: aon.com/apac Hashtag: #Aon The issuer is solely responsible for the content of this announcement. About Aon Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses. Follow Aon on LinkedIn, X, Facebook and Instagram. Stay up-to-date by visiting Aon’s newsroom and sign up for news alerts here. Disclaimer The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness, or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

DUBLIN, IRELAND – Media OutReach Newswire – 18 February 2025 – Aon plc (NYSE: AON), a leading global professional services firm, today announced that Jennifer Richards has been selected as CEO of Asia Pacific, effective 1 March. Richards assumes the role from Anne Corona who has recently been named CEO of enterprise clients and global chief commercial officer. She will work alongside the Asia Pacific Executive Committee to enhance the firm’s capabilities across the region, create distinctive value for clients, deliver growth and strong financial performance, inspire colleagues and execute on the 3×3 Plan. Richards will report to CEO of Regions, Lori Goltermann, join the Aon Executive Committee and move from Australia to Singapore in the coming months. Since joining Aon in Australia 13 years ago, Richards has been a dedicated and passionate colleague, supporting Australian, regional and global clients to make better decisions to address their risk and people challenges. She served most recently as head of Australia where she has a track record of success, fostering key client relationships and embedding the firm’s 3×3 Plan to accelerate growth and capabilities across all solution lines. “The Asia Pacific region is critical to Aon’s strategy, representing significant growth opportunities across a diverse market,” said Goltermann. “Jennifer’s experience, Aon United mindset and ability to build and inspire high-performing teams position her to lead the Asia Pacific region to continued success.” Prior to joining Aon, Richards held several senior management roles at AIG in its Financial Institutions and M&A businesses in North America. Before joining the insurance industry, Richards practiced corporate and securities law at Sidley Austin LLP in New York City. Richards said, “I am excited to work even more closely with this exceptional team and look forward to collaborating with such talented colleagues across the region. There is so much opportunity in the Asia Pacific region, and together we will build on our existing momentum and accelerate our ability to help our clients navigate the multi-faceted, complex and interconnected challenges they face.” Read more about Aon in the APAC region: aon.com/apac Hashtag: #Aon The issuer is solely responsible for the content of this announcement. About Aon Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses. Follow Aon on LinkedIn, X, Facebook and Instagram. Stay up-to-date by visiting Aon’s newsroom and sign up for news alerts here. Disclaimer The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness, or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

HONG KONG SAR – Media OutReach Newswire – 17 February 2025 – Sorra.net, a beauty tech startup from Hong Kong Science Park, held its inaugural annual awards at the end of 2024, aiming to identify the most popular beauty products of the year through authentic user reviews. The theme of Sorra.net‘s 2024 Annual Awards was “If you could only choose one, which would you pick…”, covering 10 different skin concerns: hydration, pores, brightening, anti-aging, acne care, soothing, cleansing, dark spot reduction, deep cleansing/exfoliation, and eczema care. In each category, members could vote for the product they believed most effectively addressed the specific skin issue. To ensure the authenticity and fairness of the results, all participating voters had to be verified users. The final rankings were based on the total number of positive reviews and votes received throughout 2024, reflecting the genuine opinions of a broad consumer base. The voting event concluded successfully, with Sorra.net receiving a total of 33,807 product reviews and 22,320 verified votes. The top products in each skin concern category are as follows: Hydration: Torriden Dive In Low Molecule Hyaluronic Acid Serum Pores: SK-II Facial Treatment Essence Brightening: Kiehl’s Clearly Corrective Dark Spot Solution Anti-Aging: Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Acne Care: Olive Young Invisible Acne Stickers Soothing: La Roche-Posay Cicaplast Balm B5+ Cleansing: Curél Foaming Wash Dark Spot Reduction: Kiehl’s Clearly Corrective Dark Spot Solution Deep Cleansing/Exfoliation: Kiehl’s Rare Earth Deep Pore Cleansing Mask Eczema Care: Cetaphil Moisturising Cream Additionally, based on the voting data and product reviews, Sorra.net‘s editorial team identified the top 10 beauty trends of 2024, including microneedling, PDRN, peptides, color-correcting concealers, makeup accessories, lip and cheek tints, dewy finishes, beauty devices, tear trough concealers, and aegyo-sal eye makeup. Jessie Chan, founder of Sorra.net, stated, “Through this event, we hope consumers can better understand which products are truly favored by the community. We also encourage more people to share their experiences, bringing more genuine and valuable information to the beauty community.” Interested readers can visit Sorra’s 2024 Annual Awards page to view the complete voting results and learn more about various beauty products. Hashtag: #Sorra #Beauty https://www.linkedin.com/company/sorrahk/https://www.facebook.com/sorranet/https://www.instagram.com/sorra.beauty/Ecommerce: http://mart.sorra.net/ The issuer is solely responsible for the content of this announcement. About Sorra Sorra was founded in 2021 with a mission to make beauty information transparent and accurate. We are creating a beauty product comparison platform that is accessible to all. We offer a brand-neutral, free and data-supported AI comparison and product-matching experience.

HONG KONG SAR – Media OutReach Newswire – 17 February 2025 – Sorra.net, a beauty tech startup from Hong Kong Science Park, held its inaugural annual awards at the end of 2024, aiming to identify the most popular beauty products of the year through authentic user reviews. The theme of Sorra.net‘s 2024 Annual Awards was “If you could only choose one, which would you pick…”, covering 10 different skin concerns: hydration, pores, brightening, anti-aging, acne care, soothing, cleansing, dark spot reduction, deep cleansing/exfoliation, and eczema care. In each category, members could vote for the product they believed most effectively addressed the specific skin issue. To ensure the authenticity and fairness of the results, all participating voters had to be verified users. The final rankings were based on the total number of positive reviews and votes received throughout 2024, reflecting the genuine opinions of a broad consumer base. The voting event concluded successfully, with Sorra.net receiving a total of 33,807 product reviews and 22,320 verified votes. The top products in each skin concern category are as follows: Hydration: Torriden Dive In Low Molecule Hyaluronic Acid Serum Pores: SK-II Facial Treatment Essence Brightening: Kiehl’s Clearly Corrective Dark Spot Solution Anti-Aging: Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Acne Care: Olive Young Invisible Acne Stickers Soothing: La Roche-Posay Cicaplast Balm B5+ Cleansing: Curél Foaming Wash Dark Spot Reduction: Kiehl’s Clearly Corrective Dark Spot Solution Deep Cleansing/Exfoliation: Kiehl’s Rare Earth Deep Pore Cleansing Mask Eczema Care: Cetaphil Moisturising Cream Additionally, based on the voting data and product reviews, Sorra.net‘s editorial team identified the top 10 beauty trends of 2024, including microneedling, PDRN, peptides, color-correcting concealers, makeup accessories, lip and cheek tints, dewy finishes, beauty devices, tear trough concealers, and aegyo-sal eye makeup. Jessie Chan, founder of Sorra.net, stated, “Through this event, we hope consumers can better understand which products are truly favored by the community. We also encourage more people to share their experiences, bringing more genuine and valuable information to the beauty community.” Interested readers can visit Sorra’s 2024 Annual Awards page to view the complete voting results and learn more about various beauty products. Hashtag: #Sorra #Beauty https://www.linkedin.com/company/sorrahk/https://www.facebook.com/sorranet/https://www.instagram.com/sorra.beauty/Ecommerce: http://mart.sorra.net/ The issuer is solely responsible for the content of this announcement. About Sorra Sorra was founded in 2021 with a mission to make beauty information transparent and accurate. We are creating a beauty product comparison platform that is accessible to all. We offer a brand-neutral, free and data-supported AI comparison and product-matching experience.

HONG KONG SAR – Media OutReach Newswire – 17 February 2025 – Sorra.net, a beauty tech startup from Hong Kong Science Park, held its inaugural annual awards at the end of 2024, aiming to identify the most popular beauty products of the year through authentic user reviews. The theme of Sorra.net‘s 2024 Annual Awards was “If you could only choose one, which would you pick…”, covering 10 different skin concerns: hydration, pores, brightening, anti-aging, acne care, soothing, cleansing, dark spot reduction, deep cleansing/exfoliation, and eczema care. In each category, members could vote for the product they believed most effectively addressed the specific skin issue. To ensure the authenticity and fairness of the results, all participating voters had to be verified users. The final rankings were based on the total number of positive reviews and votes received throughout 2024, reflecting the genuine opinions of a broad consumer base. The voting event concluded successfully, with Sorra.net receiving a total of 33,807 product reviews and 22,320 verified votes. The top products in each skin concern category are as follows: Hydration: Torriden Dive In Low Molecule Hyaluronic Acid Serum Pores: SK-II Facial Treatment Essence Brightening: Kiehl’s Clearly Corrective Dark Spot Solution Anti-Aging: Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Acne Care: Olive Young Invisible Acne Stickers Soothing: La Roche-Posay Cicaplast Balm B5+ Cleansing: Curél Foaming Wash Dark Spot Reduction: Kiehl’s Clearly Corrective Dark Spot Solution Deep Cleansing/Exfoliation: Kiehl’s Rare Earth Deep Pore Cleansing Mask Eczema Care: Cetaphil Moisturising Cream Additionally, based on the voting data and product reviews, Sorra.net‘s editorial team identified the top 10 beauty trends of 2024, including microneedling, PDRN, peptides, color-correcting concealers, makeup accessories, lip and cheek tints, dewy finishes, beauty devices, tear trough concealers, and aegyo-sal eye makeup. Jessie Chan, founder of Sorra.net, stated, “Through this event, we hope consumers can better understand which products are truly favored by the community. We also encourage more people to share their experiences, bringing more genuine and valuable information to the beauty community.” Interested readers can visit Sorra’s 2024 Annual Awards page to view the complete voting results and learn more about various beauty products. Hashtag: #Sorra #Beauty https://www.linkedin.com/company/sorrahk/https://www.facebook.com/sorranet/https://www.instagram.com/sorra.beauty/Ecommerce: http://mart.sorra.net/ The issuer is solely responsible for the content of this announcement. About Sorra Sorra was founded in 2021 with a mission to make beauty information transparent and accurate. We are creating a beauty product comparison platform that is accessible to all. We offer a brand-neutral, free and data-supported AI comparison and product-matching experience.

HONG KONG SAR – Media OutReach Newswire – 17 February 2025 – Sorra.net, a beauty tech startup from Hong Kong Science Park, held its inaugural annual awards at the end of 2024, aiming to identify the most popular beauty products of the year through authentic user reviews. The theme of Sorra.net‘s 2024 Annual Awards was “If you could only choose one, which would you pick…”, covering 10 different skin concerns: hydration, pores, brightening, anti-aging, acne care, soothing, cleansing, dark spot reduction, deep cleansing/exfoliation, and eczema care. In each category, members could vote for the product they believed most effectively addressed the specific skin issue. To ensure the authenticity and fairness of the results, all participating voters had to be verified users. The final rankings were based on the total number of positive reviews and votes received throughout 2024, reflecting the genuine opinions of a broad consumer base. The voting event concluded successfully, with Sorra.net receiving a total of 33,807 product reviews and 22,320 verified votes. The top products in each skin concern category are as follows: Hydration: Torriden Dive In Low Molecule Hyaluronic Acid Serum Pores: SK-II Facial Treatment Essence Brightening: Kiehl’s Clearly Corrective Dark Spot Solution Anti-Aging: Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Acne Care: Olive Young Invisible Acne Stickers Soothing: La Roche-Posay Cicaplast Balm B5+ Cleansing: Curél Foaming Wash Dark Spot Reduction: Kiehl’s Clearly Corrective Dark Spot Solution Deep Cleansing/Exfoliation: Kiehl’s Rare Earth Deep Pore Cleansing Mask Eczema Care: Cetaphil Moisturising Cream Additionally, based on the voting data and product reviews, Sorra.net‘s editorial team identified the top 10 beauty trends of 2024, including microneedling, PDRN, peptides, color-correcting concealers, makeup accessories, lip and cheek tints, dewy finishes, beauty devices, tear trough concealers, and aegyo-sal eye makeup. Jessie Chan, founder of Sorra.net, stated, “Through this event, we hope consumers can better understand which products are truly favored by the community. We also encourage more people to share their experiences, bringing more genuine and valuable information to the beauty community.” Interested readers can visit Sorra’s 2024 Annual Awards page to view the complete voting results and learn more about various beauty products. Hashtag: #Sorra #Beauty https://www.linkedin.com/company/sorrahk/https://www.facebook.com/sorranet/https://www.instagram.com/sorra.beauty/Ecommerce: http://mart.sorra.net/ The issuer is solely responsible for the content of this announcement. About Sorra Sorra was founded in 2021 with a mission to make beauty information transparent and accurate. We are creating a beauty product comparison platform that is accessible to all. We offer a brand-neutral, free and data-supported AI comparison and product-matching experience.

HONG KONG SAR – Media OutReach Newswire – 17 February 2025 – Sorra.net, a beauty tech startup from Hong Kong Science Park, held its inaugural annual awards at the end of 2024, aiming to identify the most popular beauty products of the year through authentic user reviews. The theme of Sorra.net‘s 2024 Annual Awards was “If you could only choose one, which would you pick…”, covering 10 different skin concerns: hydration, pores, brightening, anti-aging, acne care, soothing, cleansing, dark spot reduction, deep cleansing/exfoliation, and eczema care. In each category, members could vote for the product they believed most effectively addressed the specific skin issue. To ensure the authenticity and fairness of the results, all participating voters had to be verified users. The final rankings were based on the total number of positive reviews and votes received throughout 2024, reflecting the genuine opinions of a broad consumer base. The voting event concluded successfully, with Sorra.net receiving a total of 33,807 product reviews and 22,320 verified votes. The top products in each skin concern category are as follows: Hydration: Torriden Dive In Low Molecule Hyaluronic Acid Serum Pores: SK-II Facial Treatment Essence Brightening: Kiehl’s Clearly Corrective Dark Spot Solution Anti-Aging: Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Acne Care: Olive Young Invisible Acne Stickers Soothing: La Roche-Posay Cicaplast Balm B5+ Cleansing: Curél Foaming Wash Dark Spot Reduction: Kiehl’s Clearly Corrective Dark Spot Solution Deep Cleansing/Exfoliation: Kiehl’s Rare Earth Deep Pore Cleansing Mask Eczema Care: Cetaphil Moisturising Cream Additionally, based on the voting data and product reviews, Sorra.net‘s editorial team identified the top 10 beauty trends of 2024, including microneedling, PDRN, peptides, color-correcting concealers, makeup accessories, lip and cheek tints, dewy finishes, beauty devices, tear trough concealers, and aegyo-sal eye makeup. Jessie Chan, founder of Sorra.net, stated, “Through this event, we hope consumers can better understand which products are truly favored by the community. We also encourage more people to share their experiences, bringing more genuine and valuable information to the beauty community.” Interested readers can visit Sorra’s 2024 Annual Awards page to view the complete voting results and learn more about various beauty products. Hashtag: #Sorra #Beauty https://www.linkedin.com/company/sorrahk/https://www.facebook.com/sorranet/https://www.instagram.com/sorra.beauty/Ecommerce: http://mart.sorra.net/ The issuer is solely responsible for the content of this announcement. About Sorra Sorra was founded in 2021 with a mission to make beauty information transparent and accurate. We are creating a beauty product comparison platform that is accessible to all. We offer a brand-neutral, free and data-supported AI comparison and product-matching experience.