Media OutReach

Media OutReach

Media OutReach

BGY Fruits Exhibits at ASIA FRUIT LOGISTICA: Establishing Category-Focused Subsidiaries to Support Chinese Fruit Brands Going Global

SHENZHEN, CHINA – Media OutReach Newswire – 5 September 2025 – On September 3, ASIA FRUIT LOGISTICA opened at AsiaWorld-Expo in Hong Kong. BGY Fruits, China’s leading fruit retail chain, participated alongside its subsidiary Jin Chengtai, continuing its annual presence at the event. Through consistent participation, BGY Fruits showcases its strengths in supply chain integration and brand development to global partners and potential clients—further advancing its strategy of “sourcing globally, selling globally.” BGY Fruits Since beginning its overseas fruit sourcing in 2012, BGY Fruits has established direct procurement partnerships with over 800 premium fruit farms across 26 countries, covering nearly 1,000 fruit varieties. This extensive global sourcing has significantly enriched the domestic fruit supply and effectively filled seasonal gaps in the local market. In recent years, the fruit supply landscape has undergone significant structural adjustments. Domestic alternatives to imported fruits—such as blueberries, durians, and passion fruits—have become increasingly prominent. At the same time, recognition of Chinese-grown fruits in international markets continues to rise, driving ongoing optimization in import and export structures. In response to these market trends, BGY Fruits established its International Export Division to promote high-quality fruits sourced from both domestic and international origins to overseas markets, expanding and strengthening its B2B export operations. Signature products such as Liangzhi apples, Naihuang apricots, and the company’s exclusive variety of fresh purple passion fruit (Jindu No. 3) have already been introduced and are selling well in several Southeast Asian countries. BGY Fruits’s subsidiary, Haiyang Jin Chengtai, has consistently exported premium Chinese fruits—including apples, pears, and citrus—to Hong Kong, Southeast Asia, and North America, allowing global consumers to enjoy the best of China’s fruit harvests. According to a company representative, Jin Chengtai’s export sales reached nearly RMB 300 million in 2024. Zhu Qidong, Executive Vice President of BGY Fruits Group, Chief Supply Chain Officer, President of the B2B and International Business Division, and President of the Category Brand Division, revealed that the domestic B2B business has been a key strategic focus for BGY Fruits in 2024. Leveraging its core strength in high-quality fruit supply chain management, the company has significantly expanded into supermarkets, emerging retail channels, and large-scale distribution markets. In addition, BGY Fruits has collaborated with leading domestic enterprises, provincial-level trade unions, and key strategic partners to jointly develop innovative fruit products and diversify its category offerings. The company has also engaged in fruit contract processing services for fresh food enterprises and launched digital fruit gift cards for online distribution. These initiatives have driven strong growth in BGY Fruits’s domestic B2B segment. From January to July alone, wholesale business sales reached RMB 522 million. Brand development is essential to the long-term growth of the fruit industry. In addition to building a competitive retail brand, BGY Fruits is actively advancing its category brand strategy. At the exhibition, Zhu Qidong noted that BGY Fruits has established a dedicated Category Brand Division to lead this effort. By taking an organized and systematic approach, the company aims to integrate resources across the value chain and ensure the effective execution of its category branding strategy. Currently, BGY Fruits is leveraging its ecosystem partnerships to establish specialized companies focused on specific fruit categories, including apples, watermelons, and pineapples. In the future, this model will be replicated to build category-brand companies for imported fruits as well. Hashtag: #BGYFruits The issuer is solely responsible for the content of this announcement.

Media OutReach

Build Comforting Evening Rituals with XIXILI’s Modern Sleepwear Collection

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 5 September 2025 – XIXILI is proud to spotlight its modern sleepwear collection, offering thoughtfully crafted pieces that blend style, comfort, and femininity for women on the go. XIXILI modern sleepwear collection in green The overall collection, which comprises soft nightgowns, breezy night dresses, and chic pyjama sets, is a celebration of elegance featuring pieces that feel as good as they look. “Confidence shouldn’t end when the day does,” says Lay Hong, spokesperson for XIXILI. “Our sleepwear is designed to help women feel feminine, at ease, and comfortable—even during peaceful moments at the close of a hectic day.” Sleepwear Designed for Confidence Around the Clock Each piece in the XIXILI sleepwear collection is designed for all-night comfort, leading to all-day ease and productivity. “We believe in supporting women’s self-love journeys. As a result, our sleepwear collection aims to help women wind down, with carefully designed fabrics in unique styles. Every woman can find something comfortable for them to add to their evening rituals for better sleep,” says Lay Hong. Among XIXILI’s latest additions to their sleepwear collection are the Amy Slimfit Slip and Rubie Slimfit Slip, two modern takes on the classic nightgown. The Amy Midnight slip fit dress has a sleek microfiber finish, a sheer lace hem, and a cheeky V-neckline, ideal for women seeking a minimal night dress for warm nights. The Rubie Soft Lacey slip fit dress romantic silhouette comes from a blend of floral stretch lace and soft mesh. It’s perfect for self-care or leisurely weekends, made for those who love flowing clothes. XIXILI’s sleepwear line includes the consistently popular Zinnia Satin Loungewear Set, which is a signature item, along with the new arrivals. This versatile A-line option is designed with smooth satin, ensuring it flatters every body type. Expressing Inner Femininity No Matter The Time Of Day Modern sleepwear serves as more than simple bedtime attire; it can reflect a woman’s self-expression while providing much-needed comfort after a full day filled with challenges, both big and small. XIXILI’s designs are made to bring ease into the day and night, combining functionality and femininity for a superior rest experience. Whether worn for sleep or lazy lounge days, these pieces are crafted to nurture confidence from the inside out. All sleepwear items are available online and in-store at XIXILI boutiques nationwide. To view the whole collection, visit www.xixili-intimates.com.Hashtag: #XIXILI https://www.xixili-intimates.com/my/https://www.facebook.com/XIXILI.OfficialFanPage/https://www.instagram.com/xixili_intima/https://www.tiktok.com/@xixili_intima?lang=enhttps://www.youtube.com/user/xixilipage The issuer is solely responsible for the content of this announcement. XIXILI A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes. XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.

Media OutReach

Rediscover Nighttime Comfort and Confidence with XIXILI’s Sleepwear Collection

SINGAPORE – Media OutReach Newswire – 5 September 2025 – Renowned lingerie brand in Singapore, XIXILI, highlights its extensive sleepwear range, designed for elegance and all-night comfort. XIXILI nighttime comfort sleepwear collection in emerald green Comprising soft nightgowns and tailored pyjama sets, each piece in XIXILI’s sleepwear collection features gentle silhouettes and breathable fabrics designed to embrace self-love and indulgence while promoting restful sleep. “At XIXILI, we believe that Singaporean women should be empowered to reclaim their femininity regardless of the time of day. That’s the core of our sleepwear collection. Every piece was designed to help women in Singapore feel relaxed, feminine, and entirely themselves—even during their most private moments.” “Women deserve a calming nighttime ritual, and nothing sets the mood than slipping into something silky, sensual, and comfortable,” says Lay Hong, spokesperson for XIXILI. Sleepwear Tailored for Empowered Femininity More than just loungewear, XIXILI’s sleepwear line reflects the brand’s continued commitment to comfort and thoughtful design. Made with airy fabrics and relaxed silhouettes, the collection is crafted to support restful sleep and provide a sense of ease during quiet moments at home. “Our sleepwear collection encourages relaxation, featuring thoughtfully designed styles made from soft, breathable materials,” Lay Hong adds. “Every woman can discover the perfect addition to her evening routine, promoting restorative sleep.” Among the latest additions to XIXILI’s inclusive sleepwear collection are the Amy Midnight Slip and Rubie Soft Lacey Slip, both offering modern takes on the timeless slip fit dress. The Amy Midnight slip fit dress features a sleek microfiber finish, trimmed with delicate lace and a playful V-neckline, making it the perfect option for warm nights in Singapore. Meanwhile, the Rubie Soft Lacey slip fit dress highlights natural curves with floral stretch lace and soft mesh, designed for women who appreciate body-skimming pieces. The Zinnia Satin Loungewear Set continues to earn its place as a signature piece in XIXILI’s sleepwear collection. With a silky finish and sculpted cut, it bridges the line between loungewear and sexy lingerie. Reflecting XIXILI’s inclusivity, XIXILI also offers women the option to pair their favourite sleepwear with matching robes and accessories for better coverage and comfort, depending on their unique preferences. Celebrating Quieter Moments XIXILI’s designs are thoughtfully created to embrace women’s everyday moments, blending functionality with feminine grace. Whether for a restful night’s sleep or leisurely days at home, XIXILI sleepwear inspires confidence from within. To explore the full sleepwear collection, please visit XIXILI’s website for online shopping with delivery to Singapore, or find your nearest XIXILI boutique across Malaysia.Hashtag: #XIXILI #Sleepwear #Loungewear #WomenEmpowerment #SingaporeFashion #Nightwear #LuxuryLingerie #ComfortAndStyle #RestfulSleep #FashionTrends https://www.xixili-intimates.com/sg/https://www.facebook.com/XIXILI.OfficialFanPage/https://www.instagram.com/xixili_intima/https://www.tiktok.com/@xixili_intima?lang=enhttps://www.youtube.com/user/xixilipage The issuer is solely responsible for the content of this announcement. XIXILI A proudly Malaysian brand, XIXILI offers fashion lingerie and shapewear that combines elegance with all-day comfort. With one of the most inclusive sizing ranges in the region—A to I cups and 65 to 110cm band sizes—XIXILI designs for every body type. The brand is known for its expert fitters, premium materials, and dedication to helping women feel confident and supported. XIXILI is also the first Malaysian lingerie brand to launch a 3D Avatar Try-On Tool, enabling women to virtually try on lingerie tailored to their unique body type and measurements. From everyday basics to occasion-ready pieces, XIXILI celebrates the beauty of real bodies, every day.

Media OutReach

Hong Kong Joins the Nation in Commemorating the 80th Anniversary of Victory in the Chinese People’s War of Resistance

HONG KONG SAR – Media OutReach Newswire – 4 September 2025 – Hong Kong joined nationwide activities to mark the 80th Anniversary of Victory in the Chinese People’s War of Resistance against Japanese Aggression and the World Anti-Fascist War. September 3 is designated as Victory Day in China, marking the end of the longest-running campaign in the war against fascism (1931-1945). John Lee, Chief Executive the Hong Kong Special Administrative Region, led a delegation of about 360 local government officials, war veterans and representatives from various sectors of the community to attend Victory Day activities in Beijing, including a massive military parade. Before the parade, President Xi Jinping delivered a speech to commemorate Victory Day, noting that the Chinese people made a major contribution to the salvation of human civilization and the defense of world peace with immense sacrifice in the war. During the War of Resistance, Hong Kong was an important stronghold for the anti-Japanese and national salvation movement. It did not only function as a vital transit hub for wartime supplies from abroad, but also hosted the Hong Kong Independent Battalion of the Dongjiang Column, which stood as the sole organised armed force consistently resisting the Japanese and conducted operations behind enemy lines, making significant contributions to the country. In commemorating the 80th anniversary of the victory of the Chinese People’s War of Resistance, Hong Kong upholds the spirit of “remembering history, honoring martyrs, cherishing peace, and creating a great future”. As President Xi said during a Victory Day reception: “At all times, we must advocate the common values of humanity, resolutely defend international fairness and justice, and ensure righteousness prevails and brightness shines in our world.” Meanwhile, a series of commemorative activities have been organised in Hong Kong, including exhibitions, educational activities and film screenings to enable citizens to understand this important piece of history, promote the spirit of patriotism, and cultivate a sense of love and responsibility for the country. Over 180 pieces of War of Resistance relics are on display at the “United in Arms, Standing for Peace – 80th Anniversary of the Chinese Victory in the War of Resistance Exhibition” at the Hong Kong Museum of History (until December 15), which is jointly organised with the National Museum of China. More details about the 80th Anniversary activities in Hong Kong are available from www.80avictory.gov.hk. https://www.brandhk.gov.hk/https://www.linkedin.com/company/brand-hong-kong/https://x.com/Brand_HK/https://www.facebook.com/brandhk.isdhttps://www.instagram.com/brandhongkong The issuer is solely responsible for the content of this announcement.

Media OutReach

Shopee 9.9 Super Shopping Day Is Here: Snatch Lagi Murah & Lagi Cepat Deals, Free Shipping, and Knockout Prizes

Shopee features brand ambassador Jojo Ghazali to highlight the best promotions this 9.9. KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 4 September 2025 – Step into the ring with Shopee and national sports hero Johan “Jojo” Ghazali this 9.9 Super Shopping Day and shop like a true champ. Get ready for knockout deals including Shopee Lagi Murah 50% Off Daily, Free Shipping with No Minimum Spend, and experience Shopee Lagi Cepat Guaranteed Next-Day Delivery that’s faster than a KO. Here’s what shoppers can look out for this 9.9 Super Shopping Day: Shopee Lagi Murah 50% Off Daily Get your daily essentials at half price, every day on Shopee. The deals don’t stop there. Tune in for Shopee’s Lagi Murah Gameshow every day at 12PM and 8PM on Shopee Live for more chances to grab 50% off from top brands like Vivo, Hada Labo, and Vinda. Free Shipping No Min. Spend Shop stress-free with even more Free Shipping vouchers. Enjoy Shopee’s daily Free Shipping No Minimum Spend vouchers, and grab additional free shipping vouchers exclusively on 9 September. Shopee Lagi Cepat Guaranteed Next-Day Delivery Receive parcels faster this 9.9 Super Shopping Day. Enjoy Lagi Cepat Guaranteed Next-Day Delivery, with Same-Day Delivery available for checkouts completed before 12PM. Shopee and Johan “Jojo” Ghazali Team Up On 6 September, catch Shopee’s 9.9 Brand Ambassador, Johan ‘Jojo’ Ghazali, in action during his One Championship match against El Jamari on streaming live at 9AM on Shopee Live. The action doesn’t stop there; enjoy more voucher giveaways the following day on Shopee, and stand a chance to win a pair of boxing gloves signed by Jojo himself. Want to take home Jojo’s signed gloves, shop on Shopee until 9 September and play Tap & Win at checkout to unlock a golden ticket. More purchases mean higher chances of winning, and three lucky winners will be revealed on 10 September and notified through their social media. What Happening on Shopee Live Look forward to daily excitement on Shopee Live, where 50% Off Vouchers with no minimum spend are dropped exclusively for livestream orders. On top of that, catch all the action with Shopee Live Gameshows happening daily at 12PM and 8PM for those endless Lagi Murah deals. Plus, don’t miss the chance to watch an exclusive interview with Jojo Ghazali airing on 8 September from 10PM to 10:30PM, only on Shopee Live. Only on 9.9: Must-Grab Exclusive Deals Keep an eye out for exclusive 9 September deals. Add favourites to cart now and get ready for RM9 Knockout Deals dropping on 9 September. Don’t miss additional voucher drops happening all day for extra savings, and the RM900 Knockout Vouchers will make big-ticket item purchases a knockout steal. Celebrate Malaysia Day with Shopee Payung RM100 For only RM1, shoppers can purchase an exclusive voucher pack worth RM100 from 31 August to 9 September. Redeem the vouchers until 16 September from local favourite brands like Zus, Zoe Arissa, and Dessini. Spin Showdown Spin and win every day with Shopee. Five lucky winners will each bring home 999 Shopee Coins daily. The excitement builds on 9 September, where rewards get supersized with 9,999 Shopee Coins up for grabs. Hashtag: #Shopee #ShopeeRaiLokal #9.9 #Sale #MalaysiaDay #JojoGhazali #LagiMurahLegiCepat The issuer is solely responsible for the content of this announcement. Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.

Media OutReach

Lazada Launches 9.9 Mega Brands Sale with Exciting Deals and Guilt-Free Shopping Experience

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 4 September 2025 – Shopping in Malaysia has always been more than a transaction, it’s a reflection of lifestyle, aspirations and even emotions. For many, shopping can be a guilty pleasure, whether it’s indulging in deals, trends or retail therapy. This 9.9, Lazada is turning that guilty pleasure into a guilt-free one, so everyone can shop happy, confirm syiok. When every purchase comes with real savings, verified authenticity, and value-for-money bundles, it transforms from being a guilty pleasure into a smart decision. That promise takes centre stage at the Lazada 9.9 Mega Brands Sale, anchored by LazMall and the Lowest Price Guaranteed (LPG), happening from 8 September (8PM) to 11 September 2025. Shoppers can look forward to Crazy Mega Brand Offers, massive discounts, surprise deals and unbeatable vouchers – all designed to deliver smarter, more rewarding and guilt-free shopping. And the excitement kicks off even earlier, with teasing offers dropping nightly from 5–8 September (7:59PM), to build anticipation for one of Malaysia’s biggest shopping festival of the month. Here are 9 guilt-free shopping moves that can level up the 9.9 shopping game: 1. Guilt-Free Peace of Mind with LazMall + LPG There’s no bigger turn-off than worrying if what was bought online is fake. With Lowest Price Guaranteed (LPG), Malaysians can shop with peace of mind: 100% authentic products, guaranteed delivery, and 30-day free returns. That means – the Lancôme serum purchased on LazMall will be the real deal, Huawei’s smart devices come with warranty and those Nike sneakers are the same ones found in store – only better priced. Confidence, not compromise. 2. Guilt-Free Savings with Crazy Brand Mega Offers (CBMO) Malaysians love a good deal, so there’s no need to second-guess a splurge when discounts go up to 90% during the Crazy Brand Mega Offers, with stackable storewide vouchers from LazMall’s most iconic brands. Imagine scoring LEGO sets for the kids, Lotus’s groceries for the week, or a Huggies mega pack for a fraction of the price. It’s not just savings; it’s bragging rights for the WhatsApp family group chat. Here’s where attention should be paid: Crazy Brand Mega Offer (CBMO): Savings up to 90% + storewide vouchers. Brand Mega Offer (BMO): Savings up to 70% + storewide vouchers. RM19 All Out Deals: Grab RM19 deals from more than 30 top brands, worth over RM90,000. And don’t forget to chat with AI Lazzie — Lazada’s AI-powered assistant in the app. By engaging with AI Lazzie, it’s possible to unlock even more vouchers and rewards, making every purchase feel twice as satisfying. 3. Guilt-Free Choices with Mesti Beli Endless scrolling can feel overwhelming. That’s why Lazada created Mesti Beli – a curated list of can’t miss items so Malaysians can shop smarter without double-guessing. From Lancôme skincare, to Samsonite’s iconic luggage and Philip’s home appliances, these are the hottest picks already loved by Malaysians. No guesswork, just great taste confirmed. 4. Guilt-Free Confidence with Chup Dulu There’s no need to worry about missing out on a top pick. With 9.9 Chup Dulu (running from 23 August to 8 September, 7:59PM), a small deposit is all it takes to secure the deal in advance – then just pay the balance during the sale (9 Sept,12AM-11:59PM) and enjoy even more savings with additional campaign vouchers worth up to RM999. Whether it’s a TTRacing gaming chair, a Bobbi Brown lipstick, or a NARS bestseller, shoppers can secure items early and enjoy a stress-free shopping experience. No FOMO, no impulse regret — only guaranteed savings on the most desired picks. 5. Guilt-Free Rewards with LazCoins If Malaysians love anything more than a deal, it’s a deal that pays back. With LazCoins, every purchase stacks up into more discounts. From Lotus’s groceries to Nike running gear or Lancôme skincare, every purchase adds up and helps LazCoins pile higher. It’s like getting rewarded twice — the thrill of shopping and the bonus of savings that stack up with every purchase. 6. Guilt-Free Icons with the Hall of Fame At the heart of 9.9 is the Hall of Fame – a line-up of Malaysia’s most favourite, best-selling brands and products. These aren’t just names; they’re the iconic brands Malaysians already love and keep coming back for. With exclusive offers, 10% Off Storewide Vouchers plus stackable discounts such as Free Shipping, LazCoins and more, every purchase from the Hall of Fame is all about confidence – no doubts, no risks, just safe and satisfying shopping. 7. Guilt-Free Thrills & Luxury with LazMall Boxes Malaysians love surprises — and Lazada’s 9.9 has just the thing to get everyone buzzing. Imagine unboxing a LazMall Surprise Box for only RM9 and finding goodies worth up to RM600 inside — it’s like striking gold while keeping wallets intact! For those who prefer premium picks, the RM99 Brand Boxes are filled with everyday luxuries from renowned names such as Habib, Huawei, Huggies and more, all at over 50% off. Designed to deliver the thrill of unbeatable value and the joy of a little extra indulgence, these boxes make premium shopping both pocket-friendly and guilt-free 8. Guilt-Free RM19 All Out Deals This 9.9, Lazada is offering over RM90,000 worth of products from more than 30 favourite brands — all for just RM19 From groceries and home appliances to fashion finds and cool gadgets, these All-Out Deals are made to thrill. But here’s the catch — they drop only during the 9.9 period on the Lazada app at 12AM, 8AM, and 9PM daily, shoppers will need to be quick — the fastest fingers will score the best bargains. The upcoming line-up is set to impress: Airbot, AKEMI Official Store, Ann Taylor Malaysia, Beacon Mart, Daily2U, Dora Mill Malaysia, Dreamynight Home, ECOVACS, Elianware, Enabot Malaysia, HONOR, Huawei, Jean Perry Malaysia, Kitchen Z, Korkmaz, Kun Official, Laifen, Lenovo, Logitech, Mi Display Store (Xiaomi), NEUTROVIS STORE, OGAWA, Ouji (Walch), Pandora, Plant Origins by Signature Market, Radiant, Skintific, Tefal, Tineco, TYMO Malaysia, UGREEN Official Malaysia, Winny Store, and ZEBRA

Media OutReach

Mengniu 2025 Interim Report: Continued Focus, Steady Progress in International Expansion

BEIJING, CHINA – Media OutReach Newswire – 4 September 2025 – On August 27, Mengniu Dairy (2319.HK) released its interim results for 2025, reporting revenue of RMB 41.57 billion for the first half of the year, with operating profit reaching RMB 3.54 billion—an increase of 13.4% year-on-year. Thanks to the company’s ongoing implementation of lean management practices, Mengniu also achieved a 46.2% year-on-year growth in operating cash flow during the period. The operating profit margin improved by 1.5 percentage points to 8.5%. Following the results announcement and reflecting confidence in the company’s future prospects, institutions such as JPMorgan increased their holdings in Mengniu. DBS Group and Shenwan Hongyuan also issued “Buy” ratings for the stock. Aice Ice Cream: Deep Local Engagement Driving Growth Mengniu’s international business delivered a standout performance in the latest financial report. Public data shows that Aice Ice Cream entered the Indonesian market in 2015, growing its annual sales from RMB 20 million to RMB 1.2 billion within three years. Currently, the brand generates over RMB 2 billion in annual revenue and holds a 34% market share in Indonesia, ranking first in the market. Aice also ranks second in the Philippines and has climbed to the number two position in Vietnam’s ice cream sector, with further expansion into neighboring countries such as Thailand. Aice has driven innovation through its “Freezer Deployment Program,” under which nearly 600,000 freezers have been distributed across rural Indonesia, covering approximately 400,000 retail outlets. The program is supported by electricity subsidies, helping to establish a robust retail network. Notably, Aice has built a fully localized supply chain through strategic investments, including the construction of cold chain infrastructure via joint ventures and the establishment of three self-owned production facilities in Indonesia—effectively resolving cross-border logistics challenges. To date, Aice has established four production bases across Southeast Asia. Its localized operating model—anchored in R&D, distribution, and supply chain management—has created strong competitive barriers in the region and offers a scalable blueprint for entering new markets. Bellamy’s Accelerates Global Business System Upgrade As a key pillar of Mengniu’s internationalization strategy, Bellamy’s Organic Infant Formula is showing strong growth momentum in Southeast Asia. Originating in Australia, Bellamy’s is a premium organic baby food brand, with its high-end product line—Bellamy’s Organic A2 Platinum—maintaining robust growth. The brand’s strategic presence in the Southeast Asian premium maternal and infant market is also contributing significantly to the upgrade and optimization of Mengniu’s global business system. In recent years, Bellamy’s has continued to expand its footprint across Southeast Asia, with particularly strong performance in the Vietnamese market, where its infant formula segment is outpacing industry growth. In the first half of 2025, Bellamy’s completed a product line upgrade, launching new additions to its Classic Blue Can series and Organic Blue Shield series in both the Australian and Vietnamese markets. Notably, during a recent distributor signing ceremony, the Australian Government’s Trade and Investment Counsellor to Vietnam attended in person—a strong endorsement of Bellamy’s product quality. The brand’s influence in Vietnam continues to grow, having been featured multiple times in special reports by Vietnam National Television. Bellamy’s has also enhanced local brand awareness through hosting visits from Vietnamese government and industry association delegations. Entering a New Stage of Internationalization Industry experts note that the globalization of the dairy industry faces multiple challenges, including supply chain integration, product localization, and building brand trust. Mengniu’s internationalization strategy goes beyond simple product exports, adopting an integrated “Product–Brand–Culture” approach to establish a multidimensional global presence. On the branding front, Mengniu leverages global IPs to strengthen emotional connections with consumers, with sports marketing delivering particularly strong results. Since becoming the first Chinese dairy sponsor of the FIFA World Cup in 2018, the company has continued to sponsor major international events such as the World Cup and the Olympic Games. Through its brand message—”I wasn’t born strong; I was born to be strong”—Mengniu aligns the spirit of perseverance with athletic excellence, deepening global recognition of its brand values and product quality. In terms of cultural outreach, Mengniu has positioned itself as an ambassador of Chinese culture, contributing to the broader narrative of cultural exports. Its collaboration with Ne Zha 2 not only launched co-branded products but also brought the creativity of Chinese IPs to global audiences. Mengniu’s internationalization journey reflects a new model for Chinese brands going global: from product localization and brand IP development to achieving cultural resonance. This evolution marks a shift from exporting “Made in China” to communicating “Chinese Values.” With strategic patience and cultural confidence, Mengniu is steadily advancing from simply “going global” to “integrating globally”—and ultimately, to “leading globally.” Hashtag: #Mengniu The issuer is solely responsible for the content of this announcement.

Media OutReach

Mirai Bridge Capital Strengthens Trade Finance Solutions with NCI Partnership

Collaboration combines Mirai Bridge Capital’s financing expertise with NCI’s trade credit insurance to deliver secure, growth-driven solutions for businesses across Asia. KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 4 September 2025 – Mirai Bridge Capital Sdn Bhd (“MBC”), a fast-growing private equity management company, has signed a Collaboration Agreement with NCI Malaysia Sdn Bhd (“NCI”) to expand into trade credit facilities for businesses in Malaysia and across Asia. The agreement marks a major step toward building a more resilient and secure regional financing ecosystem. A commemorative photo taken after the Collaboration Agreement signing between Mirai Bridge Capital and NCI Malaysia. As a specialist in fund management, receivables financing, and trade finance solutions, Mirai Bridge Capital is dedicated to helping businesses unlock working capital, manage risk, and grow with confidence in today’s challenging economy. MBC’s solutions are designed to provide transparent financing, secure structures, and growth-driven strategies that empower both SMEs and corporates. Through the new partnership, NCI will provide trade credit insurance to mitigate non-payment risks, while MBC delivers the funding structures and receivables platform. Together, the collaboration strengthens cash flow, protects against buyer defaults, and supports expansion across borders. “This partnership reflects Mirai Bridge Capital’s vision of becoming a leading force in trade finance across the region,” said Jack Ong Kooi Tatt, Director and CEO of Mirai Bridge Capital. “By combining our financial expertise with NCI’s credit risk insurance, we’re providing businesses with a complete solution that builds confidence and drives growth.” Benefits for Businesses Trade credit facilities backed by insurance protection Receivables financing to improve liquidity and cash flow Exclusive model keeping MBC as the central financial partner Regional trade support for SMEs and corporates Hashtag: #TradeFinance #MalaysiaBusiness #SMEGrowth #BusinessResilience #CashFlowSolutions #ASEANTrade #StrategicPartnership #FinanceInnovation https://miraibridgecapital.com/ The issuer is solely responsible for the content of this announcement. Mirai Bridge Capital Sdn Bhd Mirai Bridge Capital Sdn Bhd is a specialist in fund management, receivables financing, and trade finance solutions, committed to helping businesses unlock working capital, manage risk, and grow with confidence in today’s challenging economy. Our solutions are built on transparent financing, secure structures, and growth-driven strategies, empowering both SMEs and corporates to strengthen cash flow, protect against uncertainty, and achieve sustainable expansion across Malaysia and the wider Asian region. About NCI Malaysia Established in 2019, NCI Malaysia is part of the National Credit Insurance (NCI) Group, a leading broker headquartered in Australia with operations in Australia, New Zealand, Singapore, and Malaysia. With 15 years of combined local experience, NCI specializes in: Trade Credit Insurance Credit Risk Management Commercial Collections Specialty Risk Services NCI’s solutions protect businesses from bad debts and strengthen financial resilience — complementing Mirai Bridge Capital’s mission to deliver innovative and sustainable trade finance strategies.

Media OutReach

Zhejiang-based Global New Material International Expands Overseas: Hangzhou Becomes a New Starting Point for the China-German Industrial Synergies

HONG KONG SAR – Media OutReach Newswire – 4 September 2025 – Against the backdrop of West Lake, where the reflections of water meet the glow of technology, Global New Material International Holdings Limited (“Global New Material International”) officially completed the acquisition of the global Surface Solutions business (Susonity) from Merck KGaA and inaugurated its Asia-Pacific headquarters in Tonglu, Hangzhou. This €665 million cross-border acquisition is not only the largest cross-border transaction in China’s pearlescent materials industry, but also a critical step for Zhejiang-based companies in deeply integrating into the global industrial chain and reshaping their influence in the global value ecosystem. The ceremony, themed “As One We Rise, Together We Shine”, began with an AI-powered animated countdown. Virtual imagery merged seamlessly with the physical stage, as laser beams and captivating lighting intertwined to form an exciting global network — a vivid embodiment of Global New Material’s corporate philosophy: “Driven with Technology, Growing with the World.” In the highly symbolic “map lighting” segment, distinguished guests jointly commenced the ceremony. Through a digital map display, the guests lit up China, Germany, and multiple core business hubs across the Asia-Pacific region. The light beams, connecting the markets one by one, brought to life a strategic blueprint of real-time global connectivity, industrial-financial synergy, and a vision of global synergies powered by technology. Zhejiang is one of China’s most vibrant and international provinces. As a Zhejiang-based company, Global New Material International aims to integrate German technology, China’s market, and Asia-Pacific manufacturing efficiency, achieving true global operations through this acquisition. This epitomizes Zhejiang companies’ pursuit of synergetic development. In his speech, Su Ertian, Chairman and CEO of Global New Material International, emphasized that the acquisition is not only a milestone in the company’s global strategy but also a turning point for China’s materials industry – moving from “technology followers” to “value co-creators.” “We are integrating not just technology, capacity, and channels, but building an innovation ecosystem that transcends cultures and geographies,” he said. Johannes Baillou, Chairman of the Merck family board, spoke highly of this China-German business collaboration. From “going out” to “going deep”, Zhejiang entrepreneurs are actively navigating global industrial shifts. As a hub of the Yangtze River Delta’s open economy, Zhejiang companies have moved beyond the early stage of simply exporting products, entering a new phase of “systemic globalization” driven by capital, technology, and branding. This acquisition stands out to be the epitome of Zhejiang firms leveraging cross-border transactions to acquire critical technologies and expand market networks. It signals that Chinese companies are no longer just providers of capital, but leaders in technology integration and strategic upgrading. At the “Global Development and Cross-Border Integration Forum” held in the afternoon, Chairman Su and several experts discussed the overhaul of the global materials industry value chain. The forum focused on topics such as co-creation of technology, compliance management, and cultural integration – sending a clear message of confidence: Chinese companies are evolving from a participant in globalization to setting global standards. Notably, this acquisition follows Global New Material International’s purchase of South Korea’s CQV in 2023, marking another step in its external growth strategy. The company is building a global supply chain network with Europe as the technology hub and Asia-Pacific as the efficiency center, creating the “China-Europe dual engine with Asia-Pacific synergy”. As the lights dimmed and the forum concluded, the event – which blended technology, industry, and culture – came to an end. However, Global New Material International’s global integration journey has only just begun. From the Qiantang River to the Rhine, from “exporting products” to “building global ecosystems”, Zhejiang entrepreneurs are proving through pragmatic and profound international practices that the global development of Chinese companies is not a one-way expansion, but a mutually beneficial journey of multi-cultural exchange and multi-market advancement. The event was attended by hundreds of business and financial industry leaders from China and abroad. Hashtag: #GlobalNewMaterialInternational The issuer is solely responsible for the content of this announcement.

Media OutReach

World Football Summit Makes Future-defining Debut in Hong Kong

Football legends and leaders amazed by the city’s dim sum and stunning Victoria Harbour views on top of Hong Kong’s potential as a global sporting hub for industry advancement HONG KONG SAR – Media OutReach Newswire – 4 September 2025 – Hong Kong, has established itself as Asia’s premier showcase for football, having held a series of high-profile events – from Manchester United Tour of Asia 2025 in May to the Hong Kong Football Festival 2025 in July, that welcomed four of the world’s top football clubs, Liverpool FC, AC Milan, Arsenal and Tottenham Hotspur, and most recently The Saudi Super Cup in August, where Cristiano Ronaldo swelled football fandom, not only in the city but across the region. Football craze reached a fever pitch in town as the World Football Summit (WFS) made Hong Kong the destination for its Asia expansion. Bringing investors, innovators and passionate fans gathered at AsiaWorld-Expo on September 3-4, 2025, rubbing shoulders with iconic players such as former England and Manchester United captain Rio Ferdinand, former Chelsea and England captain John Terry and Croatia’s all-time top scorer Davor Šuker. Mr Anthony Lau, Hong Kong Tourism Board (HKTB)’s Executive Director, said, “The World Football Summit is one of the world’s most influential football conventions. Being the host city, Hong Kong demonstrates its increasingly influential role on the global sports scene as an ideal host city for both sports events and MICE events for the sports industry. HKTB also extended its warm hospitality by thoughtfully arranging immersive tours of Hong Kong for the visiting football legends and Summit guests, enriching their business travel experience. We will continue to bring more large-scale international MICE events to Hong Kong, so as to attract more high-yield, overnight MICE visitors to the city.” Hong Kong – Destination of choice for Global Expansion Applauded for Strategic Super-connector Advantages At WFS, future-shaping insights from the industry’s senior executives and thought-leaders were shared, covering international expansion, Asia’s growing influence in the global game, youth development, grassroots pathways, digital transformation, investment, technology, AI, sustainability and community impact. Football icons and global decision-makers of the sport also scored exceptional results in charting the business future of the sport, while fan engagement was kicked into high gear through an energy-filled football festival for all. Jan Alessie, Co-Founder and Managing Director of WFS, hailed Hong Kong as the most strategic choice for the summit’s Asia expansion. “With our debut in Hong Kong, we’re not only bringing that same energy to Asia – we’re building a platform for long-term collaboration, investment, and innovation in the region’s game. We believe Hong Kong can become a bridge between East and West for football, driving growth and unlocking new opportunities for the game across the region.” Hong Kong’s Dim Sum and Stunning Skyline Captured Football Legends’ Hearts Beyond impactful discussions and high-level business networking, WFS VIPs and football legends – Rio Ferdinand, Former England & Manchester United captain, Fabio Capello Legendary Italian football manager, Marian Otamendi, CEO World Football Summit, and Jan Alessie, Co-Founder and Managing Director World Football Summit were treated to classic Hong Kong experiences, courtesy of the HKTB. They had a close encounter with Hong Kong’s iconic skyline by taking a ride on the city’s historic tram and an open-top bus, savoured traditional dim sum through a personalised hospitality experience. Rio Ferdinand, returning to Hong Kong once again, shared that his previous visits to Hong Kong with the team were mostly for work and football matches, leaving few opportunities to explore the city or enjoy its cuisine, while, he can take in the city’s scenery this time and discover the treasures of the city, “I’ve never been to the Peak before so it’s good to see it, it’s been so amazing, it’s good.” He also praised Hong Kong’s cuisine, “The food is lovely in lunch time, we had roasted groose, which was a traditional dish, it’s really nice.” Ferdinand said he enjoys the hustle and bustle of the city and hopes to try more local snacks and street food. “The Victoria Peak is a must for visitors coming to Hong Kong. This is really something that you don’t see anywhere else in the world. I heard about Hong Kong’s beautiful beaches and mountains and hope to explore it on a future visit; I’d like my family to come over because this is really something they have to see.” said Marian Otamendi. Organised by WFS and ASIA PARTNERS IFBD Limited (IP owner of CR7® LIFE Museum and CR7® LIFE stores), with the support of The Football Association of Hong Kong, China (HKFA) and the active participation of FIFA and the Asian Football Confederation (AFC), the event reinforces Hong Kong’s status as a world-class destination for major sports events. “This event is a powerful declaration of Hong Kong’s global standing in sports, culture, and business,” added Filipe Gonçalves from ASIA PARTNERS IFBD Limited. “With the invaluable support of the Hong Kong Tourism Board and The Football Association of Hong Kong, China, we are not merely staging a conference; we are actively building a lasting legacy that harnesses the unique power of football to unite communities and unlock global opportunities right here in Asia.” Hashtag: #WFS #WorldFootballSummit #HongKong #HongKongTourismBoard https://www.linkedin.com/company/meetings-exhibitions-hong-kong The issuer is solely responsible for the content of this announcement.

Scroll to Top

Subscribe
FREE Newsletter