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cooldown°earth welcomes North Rhine-Westphalia (NRW) funding for matterr

– Public funds and public welfare capital accelerate circular technology – DÜSSELDORF/BERLIN – Newsaktuell – 15 August 2025 – The non-profit cooldown°earth foundation congratulates its portfolio company matterr on receiving funding confirmation from the state of North Rhine-Westphalia as part of the EFRE/JTF program “Produktives.NRW.” Minister of Economic Affairs and Climate Protection Mona Neubaur presented the funding approval on August 6 in Düsseldorf. Pictured (from left to right): Thomas Tochtermann (Chairman of the Board, matterr), Benjamin Rump (COO, matterr), Wolfgang K. Hoever (Founder/Board, cooldown°earth), Mona Neubaur (Minister for Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia), Melanie Hackler (CEO, matterr), Jan Rückold (Head of Finance, matterr) Credit: © MWIKE NRW / Bowinkelmann To help end the export of waste from industrialised nations—a practice that currently places a disproportionate burden on the world’s poorest countries—matterr has developed a globally patented solution capable of repeatedly transforming waste back into high-quality raw materials. With this funding, matterr can accelerate the construction of its second plant, now on a small industrial scale, in North Rhine-Westphalia. The core technology is the depolymerization of PET under mild conditions. This allows mixed waste such as multi-layer packaging or mixed textile fabrics to be broken down into their primary components and fossil raw materials to be replaced on a large scale. By returning the monomer-based process to primary material quality, it enables molecular upcycling: Polyester textiles, which previously could only be recycled for low-quality applications, are now being used to create products of the highest quality – not only new textiles, but even packaging that is approved for food contact. “This is a unique partnership,” says Wolfgang K. Hoever, founder of cooldown°earth. “A charitable foundation takes the lead, the state follows – and the result is infrastructure that turns hard-to-recycle waste into a circular GreenTech product. This is great news for climate protection and for our region as a business location.” The funding commitment awarded to matterr is not only the first from this programme but also the maximum possible grant amount of €30 million. The planned NRW facility is scheduled to start operations in 2027 with an annual capacity of 10,000 tonnes. cooldown°earth is not the recipient of the funding, but an early investor and enabler. Any potential returns from its stake will, in accordance with its statutes, be reinvested in non-profit climate and environmental protection projects. Background The State of NRW and the EU support strategic technologies under the Produktives.NRW (EFRE/JTF 2021–2027) programme to ensure they remain in NRW/Europe. The first grants went to, among others, matterr (“revolPET plant”) and Greenlyte. Minister Neubaur highlighted the triple benefit for climate, jobs and innovation. (Pressrelease NRW) matterr’s own statement details the funding amount, schedule and process; the plant will replace fossil-based PET feedstock with primary-quality recycled material. (Pressrelease matterr) Hashtag: #cooldown°earth The issuer is solely responsible for the content of this announcement. About cooldown°earth: The cooldown°earth foundation is a private, non-profit foundation based in Krefeld, Germany. Founded in 2013 by Dr. Annekathrin Edelmann and Wolfgang K. Hoever, it works to promote social cohesion and climate protection. Projects include the Digital Climate School, which helps schools integrate education for sustainable development into their curricula. The foundation fosters skills in using new technologies for sustainability and strengthens motivation for the responsible use of the planet’s natural resources. www.cooldown.earth

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China UnionPay’s Poetry POS Machine Campaign Starts Global Heart-Warming Journey in Thailand

BANGKOK, THAILAND – Media OutReach Newswire – 15 August 2025 – Recently, alongside a Chinese lantern festival held in Thailand, UnionPay’s Poetry POS Machine public welfare initiative brought the poems of Chinese children in mountainous areas overseas for the very first time. During the event, the “Poetry Lights the Heart’s Lantern” Bangkok lantern and poem festival was also staged. China UnionPay’s Poetry POS Machine Campaign in Bangkok On-site, the overseas charity booth of UnionPay’s Poetry POS Machine, nestled beneath the China-Thailand friendship lantern display, stood out prominently. The large central lantern at the booth was breathtakingly beautiful, while the surrounding lanterns were adorned with children’s poems in both Chinese and Thai. Thai children recited verses by their Chinese peers, savoring the childlike wonder and joy from China. Visitors to the booth could either make donations by swiping their UnionPay cards on the POS machine to receive a bilingual Chinese-Thai poetry receipt, or record a poetry-reading audio for free and get a postcard with an audio QR code – a unique memento to call their own. Notably, all donations from the event will be channeled through a local Thai charity foundation to improve the lives and education of local children. As a leading international card network, UnionPay is widely accepted in Thailand, with its global acceptance network spanning 183 countries and regions. “We believe that despite the distance between China and Thailand, the sincerity and warmth in these poems are shared by all. For poetry is a universal language of humanity, a home where all souls can find solace; just as lanterns, no matter where they glow, embody our shared longing for light and warmth,” a China UnionPay spokesperson. To shine a light on the talents of children in mountainous regions, China UnionPay took their poems beyond the mountains and launched the Poetry POS Machine initiative in 2019. To date, the initiative has reached over 400 schools in mountainous areas in Anhui, Henan, Sichuan, Guizhou, Yunnan, Xinjiang, and other regions, benefiting more than 7,000 local children with art education programs. So far, the campaign has collected over 6,000 poems and published an anthology. Additionally, the first UnionPay public welfare library and 114 public welfare book corners have been put into use in Jinzhai County, central China’s Anhui Province. Hashtag: #ChinaUnionPay The issuer is solely responsible for the content of this announcement.

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Shopee Live, Video, and Affiliates Propels Major Growth for Fashion Brands Amid 8.8 Shopee Live Fashion Week

Shopee’s diverse content ecosystem drives fashion sales, orders and shopper savings. KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 15 August 2025 – Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia’s fashion scene, treating shoppers to unbeatable savings, daily fashion content, and non-stop livestream entertainment. With countless styles just a click away, Shopee made online shopping Lagi Murah and effortless with daily discounts on trendy fashion items, livestream, and free shipping with special appearances by Malaysia’s favourite content creators, Sharifah Rose, Cupcake Aisyah, and Shak Shazwan. Infographic: ‘Get Ready With Shopee’ garners 15 Million Views through Shopee Video This success was made possible through a powerful combination of Shopee Livestream, Shopee Video, and affiliate marketing, collectively driving visibility for fashion brands and making it easier for shoppers to discover new trends and while enjoying Lagi Murah deals. Fashion Livestream Charts Order and Sales Growth During the 8.8 sale, Shopee Live took centre stage with non-stop daily themed fashion marathon shows. Covering the latest fashion finds, brand features, and influencer appearances, Malaysians tuned in for real-time product demos, expert styling tips, and interactive Q&As. Malaysians saved more than RM14 million by ordering through Shopee Live this 8.8, stretching every ringgit to enjoy the latest fashion trends without stressing the wallet. During the campaign’s peak day, these livestreams drew up to 3X more viewers compared to an average day, giving fashion brands immense visibility and conversion. Through livestreams alone, Fashion brands witnessed a 2.9X increase in orders, with affiliates playing a crucial role in amplifying this impact through Shopee Live, contributing one in every four orders for fashion sellers. Livestreaming is a powerful tool for fashion brands to connect with buyers and demonstrate how their items look and feel through live interaction. Panda Eyes, a brand well-known for its diverse range of fashion products, saw first-hand the impact of livestreaming, “The 8.8 campaign’s strong focus on fashion gave us the perfect stage to engage with our audience in real time. By the end of the campaign, our orders increased by 3.5X compared to a normal day,” the brand shared. Cupcake Aisyah, a popular fashion content creator says, “Livestreams are more than just a way to showcase fashion, they’re where I find great deals. Being part of the 8.8 sale and having the chance to walk as a model in the Shopee Live Fashion Runway Show was truly special for me. It gave me a unique opportunity to connect with Malaysians, share my love for fashion, and show my followers how to shop smart, something I genuinely enjoy doing.” Shopee Video and Affiliates Uplift Fashion Brands On top of livestreaming, Shopee Video proved to be another effective tool for fashion growth this 8.8, serving as a crucial touchpoint for brands and shoppers. Led mainly by affiliates, it leverages short-form content and word-of-marketing to help shoppers find new fashion pieces at Lagi Murah prices. Fashion brands that tapped into Shopee’s extensive network of 800,000 affiliates during 8.8 saw their affiliate-driven sales almost doubled through Shopee Video. Adding to the excitement, Get Ready With Shopee (GRWS) was the campaign’s centrepiece contest where thousands of fashion-themed Shopee Videos were submitted during the campaign. The videos garnered more than 15 million views, positively boosting the reach and engagement of featured fashion brands throughout the contest. Popular Items Malaysians Love this 8.8 Beyond entertaining content, Malaysians also searched for fashion accessories the most, with women’s shoes, bags and blouses leading the search rankings during 8.8. “8.8 Shopee Live Fashion Week shows how our content tools, together with affiliates, help connect brands and buyers. By making it easier for shoppers to find what they want, we continue to reinforce Shopee as the preferred platform for affordable fashion,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. This powerful collaboration not only enhances convenience but also aligns perfectly with Shopee’s mission to support the growth of businesses of all sizes, a commitment deeply embedded in the company’s culture and operations. Hashtag: #Shopee #ShopeeRaiLokal The issuer is solely responsible for the content of this announcement. Shopee Shopee is a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.

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SUNRATE Secures Payment Business Licence In China

SINGAPORE – Media OutReach Newswire – 15 August 2025 – SUNRATE, the global payment and treasury management platform, today announced it has secured a payment business licence in China following its successful acquisition of a 100% stake in Transfar Pay, a unit of Shenzhen-listed Transfar Group. The RMB 315 million (USD 43.8 million) acquisition has received approval from relevant Chinese regulatory authorities. This transaction had been previously announced by the Transfer Group in an exchange filing dated April 1, 2025. “This acquisition represents a strategic step in SUNRATE’s ongoing commitment to enhancing our global licensing framework and ensuring compliant operations in all jurisdictions, whether through direct licensing or strategic partnerships,” said Paul Meng, co-founder at SUNRATE. With the addition of this licence, SUNRATE gains greater access to one of the world’s most important and dynamic markets. This further complements SUNRATE’s regulatory presence in key jurisdictions including Singapore, Hong Kong SAR, the United Kingdom, and Indonesia, with further regulatory milestones in other jurisdictions to be announced in due course. Hashtag: #SUNRATE The issuer is solely responsible for the content of this announcement. About SUNRATE SUNRATE is a global payment and treasury management platform for businesses worldwide. Since its inception in 2016, SUNRATE has been recognised as a leading solution provider and has enabled companies to operate and scale both locally and globally in 190+ countries and regions with its cutting-edge proprietary platform, extensive global network, and robust APIs. With its global business headquarters in Singapore and offices in Hong Kong, Jakarta, London, and Shanghai, SUNRATE partners with the top global financial institutions, such as Citibank, Standard Chartered, Barclays, J.P. Morgan and is the principal member of both Mastercard and Visa. To learn more about SUNRATE, visit https://www.sunrate.com/

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Galaxy Macau Invigorates this Summer, Encouraging an Active Lifestyle at the “Galaxy Wellness Hub”

MACAU SAR – Media OutReach Newswire – 15 August 2025 – Galaxy Macau™ Integrated Resort, a world-class luxury destination, is proud to introduce the Galaxy Wellness Hub, a wellness-themed pop-up space located in the bright and airy Pearl Lobby of Galaxy Promenade. Following the successful debut of a similar concept at Promenade East, this new activation marks another creative milestone. Launching today, the Galaxy Wellness Hub invites guests to immerse themselves in a variety of wellness activities that blend interactive fitness with entertainment—nurturing both body and mind in a refreshing, energizing environment. Galaxy Wellness Hub, the vibrant and energetic wellness space. As part of its ongoing evolution as a premier leisure and tourism destination, Galaxy Macau remains committed to supporting Macau’s economic diversification and the SAR Government’s “Big Health” initiative. By integrating wellness into its offerings, Galaxy Macau continues to evolve into a vibrant hub for dining, accommodation, shopping, entertainment, and holistic well-being—serving both locals and international visitors. A variety of dynamic Active Zones invite guests for explorations. Ignite Your Summer Energy at the Galaxy Wellness Hub From now until October 12, the Galaxy Wellness Hub offers a dynamic mix of fitness, sports, healthy dining, and athleisure shopping. Guests can explore four Active Zones—The Boxing Ring, The Weight Studio, The Running Track, and The Pickleball Lab—and collect stamps with the Adventure Card to redeem exclusive gifts, shopping privileges, and dining offers. A stylish AI photo booth enables guests to capture sporty moments, turning every visit into a memorable wellness journey. The Athleisure Zone at Promenade East, home to a collection of wellness and athleisure fashion and dining. Where Wellness Meets Fashion and Lifestyle Over at Promenade East, the new Athleisure Zone brings together a curated selection of active lifestyle brands, creating a one-stop destination for stylish sportswear and gear. Two newly opened dining concepts—gaga and Casa da Rosa—offer healthy bites and Portuguese light meals, redefining the dining experience at the award-winning integrated resort. Guests with a fully stamped Adventure Card can enjoy more privileges at selected athleisure brands and dining outlets, adding more excitement to their wellness journey. Until the end of August, Galaxy Promenade x DFS present the exclusive Beauty & Wellness Experience, featuring immersive, wellness-themed experience and workshops, and shopping privileges designed to promote inner balance and outer radiance—an essential stop for those seeking holistic well-being. Galaxy Promenade x DFS Beauty and Wellness Experience. This summer, the Grand Resort Deck introduces exclusive Galaxy Fitness Hour with Aqua Zumba and Body Weight training, offering guests a fun-filled wellness experience with every moment. Guided by its “World Class, Asian Heart” philosophy, Galaxy Macau continues to champion wellness and lifestyle innovation, supporting Macau’s journey toward becoming a more diverse and dynamic travel destination—and reinforcing its role as a World Centre of Tourism and Leisure. Hashtag: #GalaxyMacau The issuer is solely responsible for the content of this announcement. About Galaxy Macau Integrated Resort Galaxy Macau™, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Eight award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Macau, Broadway Hotel, Raffles at Galaxy Macau, Andaz Macau. Unique to Galaxy Macau, the 75,000-square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at 575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz- Carlton Spa, Macau help guests relax and rejuvenate. As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies. Embark on a delightful and rewarding journey at Galaxy Promenade, the one-stop shopping destination boasting some of the world’s most iconic luxury brands. Be the first to get the latest limited-edition items; explore fascinating pop-ups by coveted labels and revel in fabulous shopping rewards and privileges. Our VIPs are entitled to a highly-curated experience with dedicated personal shoppers at guests’ service, and be invited to exclusive luxury brand events. A different caliber of privileges and rewards also await. Discover the joys of fashion and stand at the forefront of style and sophistication—Galaxy Promenade has everything guests need to stay ahead of the style game. Galaxy Cinemas takes immersive movie experiences to the next level with the latest audio-visual technology, ultra-luxurious facilities and bespoke services; CHINA ROUGE, one-of-a-kind cabaret lounge that evokes the glamor of Shanghai’s golden era with stylish entertainment and customizable surrounds; and Foot Hub, which presents the traditional art of reflexology for authentic relaxation and revitalization. For Authentic Macau Flavours and Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also catered to with a portfolio of unique venues in Galaxy Macau and an expert service team. Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000-square-meters of total flexible MICE, and the 16,000-seat Galaxy Arena – the largest indoor arena in Macau. For more details, please visit www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.

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Absen A25 Series Brings 3D Panda to KL’s Golden Triangle

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 15 August 2025 – Absen has transformed the McDonald’s intersection in Kuala Lumpur’s Golden Triangle into a global digital landmark with its A25 series outdoor giant screen and a groundbreaking naked-eye 3D panda animation. The first project in Absen’s Global 20 Super Landmark Cases Plan, it marks a milestone in company’s 20-year global journey, merging cutting-edge display tech with creative storytelling to turn one of Asia’s busiest hubs into an international destination for digital art and public engagement. Picture: Giant Screen in the Golden Triangle of KL Located near the Petronas Towers, the site draws over 500,000 pedestrians daily. To stand out, Absen partnered with a Spanish visual design team to create an immersive narrative: a giant panda peeks from behind curtain, slips while reaching for bamboo, floats in zero gravity, and is pulled into a swirling vortex—before “I Love KL” appears and the panda lands playfully, sparking cheers and social sharing. Each scene breaks screen boundary, delivering powerful visual impact with strong viral potential. “Malaysians have a natural affection for pandas,” said Sophia, Absen’s Malaysia Outdoor Advertising Manager. “This isn’t just advertising—it’s an urban-scale interactive experience that makes the screen part of city’s collective memory.” Built for high-traffic, high-challenge urban environments, the A25 features IP66 full-sealing and a five-layer waterproof interface, ensuring reliability in high heat, humidity, and monsoon rains. Its advanced power-saving technology reduces energy consumption by over 50% compared to conventional displays, saving up to USD 200,000 in electricity over five years for a 300㎡ screen—dramatically lowering total cost of ownership. A client representative said: “We chose Absen for efficiency, durability, and image quality. But more importantly, it helps us create something iconic—not just another ad. With 3D storytelling and custom pandas, we make it fun, not boring.” Since launching its first overseas screen in Saudi Arabia in 2005, Absen has deployed over 2 million displays worldwide. “We make low power consumption a core focus of our R&D,” said Shaun, Absen VP & R&D Director. “The A25 redefines the ‘low-carbon landmark’ — energy-smart, reliable, and city-activating. Backed by a 10-year warranty, it sets a new standard for outdoor displays.” As the first of 20 global landmarks, the Kuala Lumpur project embodies Absen’s vision: where technology, creativity, and urban culture converge to shape future of public spaces. Hashtag: #Absen https://www.absen.com/ The issuer is solely responsible for the content of this announcement.

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Yuexiu Transport (1052) profit attributable to shareholders increased by 15%

HONG KONG SAR – Media OutReach Newswire – 15 August 2025 – Yuexiu Transport (1052) announced its interim results 2025 and recorded revenue of RMB2.099 billion, representing a year-on-year increase of 14.9%. Profit attributable to shareholders was RMB361 million, an increase of 14.9%. The Company remains committed to maintaining a stable dividend policy with an interim dividend of HK$0.12 per share, equivalent to the payout ratio of 50%. In November 2024, the Company acquired the Pinglin Expressway from its parent company. During the period, this project contributed approximately RMB256 million in toll revenue and approximately RMB42 million in profit attributable. This project is continuously bringing new momentum to the Company’s development and benefiting its long-term growth. In the first half of 2025, the Company’s revenue and profit attributable to shareholders both realized double-digit growth. The Company’s 10 subsidiary projects, as a whole, recorded y-o-y growth in both average daily toll revenue and average daily toll traffic volume. The Company further reduced its total liabilities-to-total assets ratio, continued to optimise its financial structure and further extended its debt duration. The total liabilities-to-total assets ratio was 57.9%, dropped by 1.0 percentage point compared to the end of 2024. The weighted average financing rate was 2.57%, down by 0.48 percentage point compared to the first half of 2024. The Company is committed to becoming a leading transport infrastructure asset management company in China. Guided by its “3331” development strategy, the Company will refine the three platforms (listed platform, REITs platform, incubation platform), enhance the three core abilities (investment ability, operation and maintenance and construction management ability, capital operation ability), and focus on three directions (expressway main business, key areas, expansion of related auxiliary businesses). The Company will firmly grasp the strategic opportunities in expressway investment and mergers and acquisitions. Gaining its foothold in Guangdong, Hong Kong and Macau Greater Bay Area and in Central and Eastern China, the Company will expand its presence in the regions benefiting from urbanisation process and rapid industrialisation development. With the full utilisation of a model that features interaction among its three platforms, the Group continues to strengthen and expand its infrastructure business, with a particular focus on toll roads. Hashtag: #YuexiuTransport The issuer is solely responsible for the content of this announcement.

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Amazing Thailand Grand Privileges for Family Tourists This August to September 2025

Nationwide Special Offers Celebrating the “Thai’d Up This Summer” Campaign BANGKOK, THAILAND – Media OutReach Newswire – 15 August 2025 – The Tourism Authority of Thailand (TAT) is delighted to introduce the “Amazing Grand Privilege in Amazing Summer Family Month” campaign, part of the Grand Privileges – 2 BY 4 Global Campaign under the vibrant “Thai’d Up This Summer” theme. Running throughout August and September 2025, this initiative presents exceptional travel benefits curated for international families and multigenerational tourists across Thailand. The campaign unites leading partners across hospitality, retail, transport, and entertainment to deliver outstanding privileges, including: At Siam Piwat’s leading department stores (Siam Center, Siam Discovery, and Siam Paragon): Get a ONESIAM GLOBAL Visitor Card for tourist promotions of up to 80%. Tourist Card for up to 5% discount at The Mall Group stores (Emporium, EmQuartier, Emsphere). Receive various discounts and convenient VAT refunds through the electronic VAT Refund system. AVIS Car. Get special rental start THB 750 per day (limited offer). Get promo code and book in advance via https://avisthailand.com/Amazing/booking.php Grab Thailand Travel Pass. Access via ‘GrabRewards, My Rewards’ page on the Grab app. Airport rides, GrabCar Premium, GrabFood and GrabMart. Hyatt Regency Bangkok Sukhumvit and Hyatt Regency Hua Hin Special offer for families. HarborLand: Purchase one adult and one child admission ticket and receive a complimentary gift. More details, including terms and conditions and precise duration, will be available on www.tourismthailand.org/amazinggrandprivileges from August 1, 2025, onwards. TAT’s initiative supports green season travel and encourages tourism dispersal to emerging cities. Showcasing Thailand’s cultural richness, exceptional service, and heartfelt hospitality, this campaign positions the country as a destination for families of all generations. Hashtag: #TAT #AmazingThailand The issuer is solely responsible for the content of this announcement.

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SafetySam Unveils WORKSafe Greta Safety Boot

SINGAPORE – Media OutReach Newswire – 15 August 2025 – SafetySam, Singapore’s provider of safety solutions and workwear, is proud to announce a new product launch—the WORKSafe Greta Safety Boot. Born from Craftsmanship, Built for the Field Known as “Generally Resistant Enough To Anything”, the Greta boot is a rugged innovation designed for industrial professionals who rely on their footwear every day. The new product launch demonstrates the blend of traditional leather craftsmanship with cutting-edge safety performance. After the success of its sneaker-style WORKSafe Starfire, SafetySam sought to create something more timeless. Inspired by classic leather boots and the designer’s own appreciation for Goodyear-welted construction, Greta was developed to meet a clear gap in the Singapore market: a durable, stylish, and functional safety boot that doesn’t compromise in wet or high-intensity work environments. “Cemented and injection-moulded soles just don’t cut it in our humid climate,” said Jeffrey Seah, General Manager at PDS International. “We needed a boot that wouldn’t split, would age well, and still meet the demands of modern workers.” What Sets Greta Apart Greta is certified to EN ISO 20345:2022+A1:2024 and SS513:2005. It has been field-tested and endorsed by workers across construction, oil and gas, manufacturing, and logistics sectors. The new product launch introduces a range of features to deliver protection, performance, and durability. Goodyear-Welted Construction for water resistance and long-lasting durability (WR). Natural Latex Outsole with superior grip and hot contact resistance (HRO). Free Lacing System for quick on-and-off without sacrificing style. Metatarsal Impact Gel Guard (M) to shield the top of the foot. Penetration-Resistant Sole (PS) that’s non-metallic yet highly protective. Antistatic Protection (A) to guard against electrostatic discharge. Energy Absorption Heel (E) and PU/PE insole for fatigue-free comfort over long shifts. HBR lining is a waterproof, breathable membrane that contributes to the overall shoe achieving S7S compliance. Who Is Greta For? The new product launch targets the following groups: Construction and Civil Engineering – where falling objects and heavy impacts are daily risks. Oil and Gas / Marine – where exposure to fluids, heat, and slippery surfaces is constant. Heavy Manufacturing – where hot metals, debris, and rough terrain challenge every step. Logistics and Warehousing – where long hours on concrete demand both comfort and support. The Story Behind the Boot: Greta and the Wild West As with all great WORKSafe products, Greta is brought to life through SafetySam’s original comic series. This time, Sam is thrust into a Wild West multiverse—a tribute to the rugged origins of leather boots. There, he combines old-world techniques with modern safety innovations, mirroring the real-world development process behind Greta. “The Wild West aesthetic captures the spirit of Greta—gritty, independent, and ready for anything,” as revealed by Crystal Heng, Marketing Manager at PDS International. “It’s a fun, narrative-driven way to express the soul of the product.” The comic not only reflects the journey of a boot but also conveys a belief: workwear can be both legendary and practical. Authentic Launch, Real Connections The product launch is in line with SafetySam’s long-standing community—those who’ve supported the brand’s evolution from the ground up. The campaign now expands across digital platforms, social media, and storytelling content designed to resonate with both seasoned tradespeople and a new generation of users. Notably, SafetySam is actively exploring partnerships. It is seeking content creators, industrial influencers, and distributors who share the same appreciation for quality craftsmanship and purpose-driven gear. Hashtag: #SafetySam The issuer is solely responsible for the content of this announcement. About SafetySam SafetySam, powered by PDS International, is a PPE supplier in Singapore, dedicated to protecting workers with a wide range of safety gear. It offers everything from footwear to gloves, helmets, eye protection, and more, ensuring comprehensive safety across industries.

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Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential

IU’s Beauty Hack for a Whiter Smile SINGAPORE – Media OutReach Newswire – 15 August 2025 – Colgate-Palmolive has launched a new campaign for Colgate Optic White Purple, starring global K-Pop idol and beauty icon, IU. This marks the first time a Korean celebrity has been engaged for a Colgate campaign of this scale, strategically associating oral care within the thriving K-beauty landscape across 18 markets in the Asia Pacific region. “We are thrilled to collaborate with IU, the Queen of K-pop, a partnership poised to make a significant impact with beauty enthusiasts across Asia and globally,” said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. “As leaders in the Oral Care category, we are using the success of Optic White Purple to position toothpaste and oral care serums as beauty essentials. IU embodies the essence of K-beauty, a cultural force defining new trends in beauty across the world, now reveals the secret behind her smile – Colgate Optic White Purple. We will showcase the science of colour correction and use Omni-demand generation to drive engagement and purchase across every consumer touchpoint”. Launched in August, the high-decibel campaign will span TV, digital, social media, retail, and Out-of-Home (OOH) channels, reaching consumers in Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, and Macau. Speaking of the partnership, IU, the multifaceted musician and actress who debuted in 2008 has cultivated a loyal global fanbase known as UAENAs shared, “I’m truly delighted to collaborate with Colgate – it’s a brand I genuinely love.” The campaign was created by WPP CP, led by Ogilvy teams in Singapore, Hong Kong & Korea, WPP Media & Social@Ogilvy Australia. The core objective is to continue building momentum for Colgate Optic White Purple, following the successful launch of Purple toothpaste and Serum innovations. This collaboration stays true to Colgate and IU’s authentic charm and personality, as it has been designed as a gift to her dedicated fanbase speaking directly to them. It features special product packs, exclusive collectibles, and behind-the-scenes content, all while reinforcing the message that “Purple is a must-have beauty hack for a whiter smile.” “K-beauty is renowned for its viral beauty hacks, yet teeth have largely been left out of this dialogue – until now,” said Daniel Cullen, APAC Executive Director, WPP CP. “Our strategy was to create intrigue and firmly establish Colgate Optic White as an indispensable part of the beauty regimen. By re-introducing it as IU’s personal beauty hack, not for her skin, but for her teeth, we’re tapping into a powerful cultural phenomenon and a highly engaged audience.” Watch the full campaign film and discover IU’s beauty hack for a whiter smile here. Catch the teaser on Instagram and TikTok and don’t miss the GWP reveal and unboxing video on Instagram and TikTok. Campaign Credits: Colgate Palmolive: Samir Singh, EVP Marketing, Asia Pacific Akash Parekh, Sr. Director Marketing APAC Supriya Chavan, Marketing Director APAC Tracy Lui, Marketing Manager APAC Kenny Choo, Head Content Lab, APAC Jacinta Francis, Content Production Manager , APAC Katelyn Chen, Senior Digital Art Director, APAC Audrey Lee, Shopper Design Manager , APAC WPP CP / Ogilvy / Hogarth/ Production team: Sarah-Leith Izzard, Regional Executive Creative Director, Ogilvy APAC Ken Kaneko, Senior Art Director APAC, WPP CP Ali Silao, Head of Art & Creative Director, Ogilvy APAC Ida Siow, Senior Strategy Partner, Ogilvy Asia Ines Rubio, Associate Strategy Director, WPP CP Daniel Cullen, Executive Director APAC, WPP CP Kunal Rasania, Business Director, APAC, WPP CP James Baldwin, Head of Influence, Ogilvy Singapore Ada Tong, Account Director, PR & Social, Ogilvy Singapore Siyoung Sung, Business Director, Ogilvy Korea Sohee Choi, Account Supervisor, Ogilvy Korea Ben Hickey, Head of Consumer Health, Ogilvy PR ANZ Brenda Ho, Director, Social and Influence Strategy, Ogilvy PR ANZ Andrea Rutgers, Senior Social Specialist, Ogilvy PR ANZ Emily Bowen, Social Specialist, Ogilvy PR ANZ Claudia Connolly, Coordinator, Ogilvy PR ANZ Fabian Sommer, Head of Moving Image, Hogarth Singapore Renee Lim, Integrated Producer, Hogarth Kuala Lumpur James Wong, Regional Strategy & Planning Partner, WPP Media Singapore Benjamin Lee, Senior Regional Manager, Strategy & Planning, WPP Media Singapore Livana Weng, Regional Digital Director, WPP Media Singapore Production Alvaro Colom – Film Director Go Wontae – Photographer Great Guns – Production House Lucien Tyssendier – Executive Producer, Great Guns Hashtag: #ColgatePalmolive #IUxColgatePurple The issuer is solely responsible for the content of this announcement. About WPP CP WPP CP is a bespoke WPP agency team dedicated to Colgate-Palmolive, bringing together the best talent and capabilities from across WPP’s agencies to deliver integrated, effective, and innovative marketing solutions. About Colgate-Palmolive Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under internationally recognized brand names.

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