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BEIJING: As global trade continues to develop, cross-border e-commerce has emerged as a vital link connecting consumers and businesses around the world. In this context, user loyalty and repurchase rates have become crucial indicators for assessing the competitiveness of cross-border e-commerce platforms. To gain a deeper understanding of this phenomenon, DHGATE Group has collaborated with The University of Hong Kong (HKU) to release a white paper titled ‘The Cross-border E-commerce Repurchase Revolution: Consumer Behaviour Insights and Market Opportunities’. The white paper aims to explore effective strategies for enhancing user loyalty and repurchase rates, providing guidance for the sustainable development of the cross-border e-commerce industry. The report comprehensively examines the current state of user loyalty and repurchase behaviour in cross-border e-commerce. Through data analysis, the authors discovered that, despite the ongoing expansion of the cross-border e-commerce market, improving user loyalty and repurchase rates presents several challenges. These challenges include the diversification of user needs, the differentiation of shopping experiences, and the cultivation of brand loyalty – all of which have become pressing issues for cross-border e-commerce platforms to address. Building on these findings, the white paper proposes 3 core strategies to improve user loyalty and repurchase rates: Optimising traffic strategy and allocation mechanisms The short-term goal is to optimise traffic attraction and distribution mechanisms to support sellers’ branding efforts and multi-platform sales channels, thereby reducing operational risks. Provide sellers with traffic support to address the conflict between product homogenisation and buyers’ personalised demands. Establish a rational traffic distribution mechanism that supports dedicated sellers and products with high potential, ultimately enhancing the platform’s attractiveness and competitiveness. Localising warehousing and logistics The long-term goal is to encourage sellers to integrate their industrial chains, establish overseas warehouses, and develop their own logistics systems. The overseas warehouse model can improve logistics contract fulfilment efficiency, reduce operating costs, and enhance overall fulfilment performance. By building or connecting logistics resources, platforms can enhance the consumer experience, increase user retention rates, attract small-and medium-sized sellers, and strengthen their bargaining power. Driving platform innovation and refined operations Leverage emerging technologies to enable refined operations, reduce operating costs, take advantage of economies of scale, and boost core competitiveness. Strengthen research, development and application of technologies such as artificial intelligence, big data, cloud computing, and blockchain to improve operational efficiency and optimize user experience. For buyers: Offer personalised recommendations and optimized logistics and distribution to enhance repurchase intentions. For sellers: Strengthen supply chain cooperation, reduce transaction costs, provide a wider range of high-quality products, and increase user stickiness. The white paper places special emphasis on the role of technological innovation in enhancing user loyalty and repurchase power. By leveraging artificial intelligence, machine learning, and other advanced technologies, platforms can more accurately predict user needs, implement intelligent inventory management, and optimise pricing strategies. The development of the white paper was spearheaded by DHGATE Group Executive Assistant to the Chairman, Mei Tian and Associate Professor Wei Zhang, Director of the Institute of Digital Economy and Innovation of Business and Economics at the University of Hong Kong. Throughout the compilation process, the white paper’s research team received invaluable guidance and support from Professor Haipeng Shen, Patrick SC Poon Professor in Analytics and Innovation at the University of Hong Kong. The publication of the white paper serves not only as a valuable reference for cross-border e-commerce platforms but also as a guiding light for the healthy development of the entire industry.

SINGAPORE: PT Bank BTPN Tbk (Bank BTPN) is spearheading the bank’s mobile-led consumer banking services with its flagship Jenius, as a pioneer of digital banking in Indonesia. Jenius has partnered with Perx Technologies to transform traditional banking experiences that are purely driven by needs and wants to a fun and game-like experience. By introducing the concepts of gamification and instant gratification into every day personal banking experiences the Perx Loyalty Engagement Platform and Jenius aim to transform and uplift the quintessential thought relationship a consumer has with their lifestyle banking needs. With a diverse array of rewarding experiences, gamified savings milestones and a personalised loyalty programme that keeps rewarding customers for their every action, Jenius aims at driving positive behavioural hacks into the community such as building a nest egg or better managing impulsive spending habits with full transparency. Moving away from existing as ‘just another digital bank’ and transforming into a financial solution for the digital savvy audience Jenius aims to engage its customers beyond their regular banking needs by becoming an enabler to the lifestyle choices its customers make daily. At the core of this partnership lies the goal to drive maximum customer lifetime value through a dynamic and rewarding loyalty program, mobile customer journeys studded with instant gratification and gamification allowing the bank to nudge and influence positive customer behaviour. Driving this customer experience focused personal banking model is an engagement strategy that is continuous and non-transactional. Powering this strategy through the various mobile-first services Jenius offers is the Perx Loyalty Engagement Platform. “As a digital native bank, the app experience is paramount to Jenius’ success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalised, and rewarding experience across all customer touchpoints throughout their entire customer journey. “This is essential to create retention, engagement, and customer-first service experience – which is ultimately what sets us apart from others in the industry,” said Bank BTPN Digital Banking Product & Innovation Head, Febri Rusli. “In the experience economy, digitally savvy consumers expect personalised and meaningful interactions that keep them excited enough to return. We are delighted to deliver these ‘Aha moments’ in every customer journey a Jenius customer will experience going forward. “We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia,” said Perx Technologies Founder and CEO, Anna Gong.

KUALA LUMPUR: The Malaysian ringgit reached 4.4000/4150 against the US dollar earlier this morning at 11.32am, which appreciated from 4.4930/5010 at 8am versus the US dollar from last Friday’s close of 4.4945/4995. This is a continued upward momentum for 11 straight days against the US dollar as investors redirect their investments towards the Asia Pacific region, following wearker US jobs data last Friday. It was reported that the US unemployment rate jumped to a near 3-year high of 4.3% in July compared to 4.1% in June. UOB Kay Hian Wealth Advisors Head of Investment Research Mohd Sedek Jantan said that in the wake of the weak US jobs data, US bond yields dropped significantly as investors sought safety in fixed income. Consequently, the 2-year treasury yields experienced a notable decline, from 4.39% to the current 3.91%, marking the lowest level since March 2023 and resulting in the dollar index (DXY) dropping more than 1% in a single day. “Additionally, the dovish tone from both the Bank of England and the Federal Reserve last week was likely to Sustain the increased demand for the ringgit,” he said. Meanwhile, Bank Muamalat Malaysia Bhd Chief Economist Dr Mohd Afzanizam Abdul Rashid believes the ringgit versus US dollar is on track to move towards its current support level of RM4.40. As such, he anticipated the ringgit against greenback to range between RM4.47 and RM4.48. “The US bond markets are in bullish mode, indicating that the players are expecting a steeper drop in Fed Fund Rate,” he said. Meanwhile, the ringgit traded lower against a basket of major currencies and was mixed against ASEAN currencies. It fell against the British pound to 5.7447/7550 from 5.7264/7328 at Friday’s close, dropped vis-a-vis the euro to 4.9019/9106 from 4.8635/8689 previously, and decreased versus the Japanese yen to 3.0848/0913 from 3.0177/0214 last week. Against the ASEAN Currencies, the local note was almost flat versus the Indonesian rupiah to 277.3/277.9 from 277.4/277.8 and was flat vis-à-vis the Philippine peso at 7.37/7.57. It slid against the Singapore dollar to 3.3889/3952 from 3.3750/3793 and dropped versus the Thai baht to 12.7158/7503 from 12.7093/7284 previously.